Video Games in Italy

PROSPECTS

Another strong performance from video games as customers buy in to big name games

With young and older consumers enjoying video games, the category posted strong value growth in 2018. As the Italian market is less mature than some other EU markets, there remains significant room for development and growth.

Gamers prefer online purchases

Internet retailing consolidated its dominance of video games distribution in 2018. The channel benefits from growing consumer confidence in purchasing goods online and the rising number of online retailers and products.

Connectivity supports development

More and more young and adult consumers are expected to buy and play video games in the forecast period. In addition, video games production continues to expand through new, mainly young, developers.

COMPETITIVE LANDSCAPE

The competition intensifies as key players vie for customers with new titles and innovation

Sony Computer Entertainment Italia remained the video games player in 2018, followed by Nintendo. The leaders have prospered through new product development and innovation, high brand awareness and a strong nationwide retail presence.

Novelties stimulate interest in AR/VR headsets

AR/VR headsets is projected to see the fastest current value CAGR over the forecast period. However, given its novelty, some observers regard AR/VR headsets’ growth as modest.

More space for small developers as they become more visible despite limited marketing budgets

The leading brands in video games software tend to be the more established offerings by large players. Relatively few games continue to sell well in the longer term, and independent producers have struggled.

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