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Learn moreJun 2019
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With young and older consumers enjoying video games, the category posted strong value growth in 2018. As the Italian market is less mature than some other EU markets, there remains significant room for development and growth.
Internet retailing consolidated its dominance of video games distribution in 2018. The channel benefits from growing consumer confidence in purchasing goods online and the rising number of online retailers and products.
More and more young and adult consumers are expected to buy and play video games in the forecast period. In addition, video games production continues to expand through new, mainly young, developers.
Sony Computer Entertainment Italia remained the video games player in 2018, followed by Nintendo. The leaders have prospered through new product development and innovation, high brand awareness and a strong nationwide retail presence.
AR/VR headsets is projected to see the fastest current value CAGR over the forecast period. However, given its novelty, some observers regard AR/VR headsets’ growth as modest.
The leading brands in video games software tend to be the more established offerings by large players. Relatively few games continue to sell well in the longer term, and independent producers have struggled.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.