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Country Report

Video Games in

Video Games in Italy

Aug 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Fast-growing passion for e-sports adds to the dynamism of video games in Italy

Video games registered further strong retail current value growth in 2019. With a large young and older consumer base for video games and the immaturity of the category in Italy compared with some EU markets, there remained significant room for development and growth.

Mobile games benefits from improving connectivity, game sophistication and product ranges

In 2019, the number of consumers open to mobile gaming experiences continued to grow, as the high penetration of smartphones and widespread mobile connectivity made this gaming method easily accessible. Mobile games saw further strong retail current value sales growth at the end of the review period, supported by technological advances, as well as a wider range of games and increasing game sophistication.

PlayStation comes under pressure as mobile gaming grows in popularity

Sony Computer Entertainment Italia remained the leading player in video games in retail value share terms in 2019. However, the company’s share dropped slight as the competition intensified in an already highly fragmented competitive landscape.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of video games are expected to grow by 6% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 12% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

Online and mobile games, as well as AR/VR headsets are expected to see strong-to-dynamic retail value growth at constant 2019 prices over 2020 as a whole. With more players connecting daily, and for longer each day, the demand for and playing of online and mobile games are set to spike.

Recovery and opportunities

The very fast growth in the review period and lingering economic concerns in households in the wake of COVID-19 are likely to see slower retail value growth in the forecast period. Nonetheless, video games is projected to continue to see healthy retail value growth at constant 2019 prices over the forecast period.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Italy?
What are the major companies Italy?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Fast-growing passion for e-sports adds to the dynamism of video games in Italy

Mobile games benefits from improving connectivity, game sophistication and product ranges

PlayStation comes under pressure as mobile gaming grows in popularity

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2014-2019
Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024

Toys and Games in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Lifestyles and connectivity and product improvements boost the development and growth of mobile gaming

Nintendo taps into boom in mobile gaming to close gap in video games while Giochi Preziosi’s acquisition strategy erodes LEGO’s lead in traditional toys and games

Video games set to drive value growth as Italy witnesses the further digitalisation of play and entertainment

MARKET DATA

Table 15 Sales of Toys and Games by Category: Value 2014-2019
Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024

Megatrends

Country Report

Video Games in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Fast-growing passion for e-sports adds to the dynamism of video games in Italy

Mobile games benefits from improving connectivity, game sophistication and product ranges

PlayStation comes under pressure as mobile gaming grows in popularity

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Video Games in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Fast-growing passion for e-sports adds to the dynamism of video games in Italy

Mobile games benefits from improving connectivity, game sophistication and product ranges

PlayStation comes under pressure as mobile gaming grows in popularity

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

Toys and Games in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Lifestyles and connectivity and product improvements boost the development and growth of mobile gaming

Nintendo taps into boom in mobile gaming to close gap in video games while Giochi Preziosi’s acquisition strategy erodes LEGO’s lead in traditional toys and games

Video games set to drive value growth as Italy witnesses the further digitalisation of play and entertainment

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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