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Country Report

Video Games in

Video Games in Italy

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for video games surges during lockdown as consumers seek ways to maintain social interaction and pass the time

COVID-19 supported the demand for video games in Italy in 2020 as more consumers looked for at-home activities to pass the time and maintain social interaction and emotional wellbeing during lockdown. Home working and the closure of educational institutions, bars, restaurants, parks and gardens led to a surge in online gaming and video streaming.

Nintendo Co Ltd maintain its lead in a highly fragmented arena, with innovation in mobile-only products

Nintendo Co Ltd remained the leading player in video games in retail value share terms in 2020, consolidating its position ahead of rival Take-Two Interactive Italia Srl. To meet the increasing demand for mobile gaming, the company recently launched Nintendo Switch Lite, a device developed solely in mobile mode, with a non-removable Joy-Con controller but without a dock station.

E-commerce consolidates its dominant position while mobile games benefits from improving connectivity, game sophistication and product ranges

It is no surprise that e-commerce consolidated its dominance of video games distribution in 2020. The channel continued to benefit from growing consumer confidence in purchasing goods via e-shops and expanding product portfolios across e-commerce retailers.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Italy?
What are the major companies Italy?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for video games surges during lockdown as consumers seek ways to maintain social interaction and pass the time

Nintendo Co Ltd maintain its lead in a highly fragmented arena, with innovation in mobile-only products

E-commerce consolidates its dominant position while mobile games benefits from improving connectivity, game sophistication and product ranges

RECOVERY AND OPPORTUNITIES

Growth will across the forecast period but the category is likely to see significant innovation and improvements in connectivity infrastructure

Retail chains will seek to support franchising while the development of AR/VR headsets will boost sales of gaming accessories

Fast-growing passion for e-sports will contribute to the dynamism of video games in Italy

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2015-2020
Table 2 Sales of Video Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Video Games: % Value 2016-2020
Table 4 LBN Brand Shares of Video Games: % Value 2017-2020
Table 5 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 7 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 8 Distribution of Video Games by Format: % Value 2015-2020
Table 9 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 10 Distribution of Video Games Software by Format: % Value 2015-2020
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 13 Forecast Sales of Video Games by Category: Value 2020-2025
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

Toys and Games in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 15 Sales of Toys and Games by Category: Value 2015-2020
Table 16 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 18 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 19 Distribution of Toys and Games by Format: % Value 2015-2020
Table 20 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

Megatrends

Country Report

Video Games in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for video games surges during lockdown as consumers seek ways to maintain social interaction and pass the time

Nintendo Co Ltd maintain its lead in a highly fragmented arena, with innovation in mobile-only products

E-commerce consolidates its dominant position while mobile games benefits from improving connectivity, game sophistication and product ranges

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for video games surges during lockdown as consumers seek ways to maintain social interaction and pass the time

Nintendo Co Ltd maintain its lead in a highly fragmented arena, with innovation in mobile-only products

E-commerce consolidates its dominant position while mobile games benefits from improving connectivity, game sophistication and product ranges

RECOVERY AND OPPORTUNITIES

Growth will across the forecast period but the category is likely to see significant innovation and improvements in connectivity infrastructure

Retail chains will seek to support franchising while the development of AR/VR headsets will boost sales of gaming accessories

Fast-growing passion for e-sports will contribute to the dynamism of video games in Italy

CATEGORY DATA

Toys and Games in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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