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Country Report

Video Games in

Video Games in Italy

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive outlook for video games

Video games has been performing very positively in 2017, registering strong growth in video games hardware, gaming accessories and video games software due to the fact that the Italian market is still not mature compared with other European markets. At the same time, many consumers of various ages are favouring video games.

The rising share of internet retailing

Internet retailing continued to see strong growth in 2017, driven by increased consumer confidence in making purchases online and the growing number of online retailers and products.

A growing and dynamic category

The good performance registered in video games in 2017, mostly thanks to innovation and new products launches, is expected to continue over the forecast period. It is a very dynamic category, which is still growing as it is smaller and “younger” in Italy than in other countries.

COMPETITIVE LANDSCAPE

Positive performance of leading players

The leading player in 2017 in video games in Italy was Sony Computer Entertainment Italia SpA, followed by Nintendo Co Ltd. The performance of these players in linked to their strong investment in product development and innovation, as well as their excellent reputation amongst consumers and strong presence in retailers throughout the country.

New products and new features boost share growth

Nintendo Co Ltd announced for April 2018 the launch of new functionalities for Nintendo Labo https://labo.nintendo.

Italians are loyal to their favourite titles

In terms of video games software, the pole positions in Italy continue to be held by large players, with games that have been launched a few years ago. There is prolonged polarisation as a few games continue to sell well after many years, monopolising the category.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Italy?
What are the major companies Italy?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Italy - Category analysis

HEADLINES

PROSPECTS

Positive outlook for video games

The rising share of internet retailing

A growing and dynamic category

COMPETITIVE LANDSCAPE

Positive performance of leading players

New products and new features boost share growth

Italians are loyal to their favourite titles

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Italy - Industry Overview

EXECUTIVE SUMMARY

Growth for toys and games in 2017

Traditional toys and games is shaped by new trends

Big players continue to lead

Strong growth of internet retailing

Positive outlook for toys and games

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive outlook for video games

The rising share of internet retailing

A growing and dynamic category

COMPETITIVE LANDSCAPE

Positive performance of leading players

New products and new features boost share growth

Italians are loyal to their favourite titles

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Italy - Category analysis

HEADLINES

PROSPECTS

Positive outlook for video games

The rising share of internet retailing

A growing and dynamic category

COMPETITIVE LANDSCAPE

Positive performance of leading players

New products and new features boost share growth

Italians are loyal to their favourite titles

CATEGORY DATA

Toys and Games in Italy - Industry Overview

EXECUTIVE SUMMARY

Growth for toys and games in 2017

Traditional toys and games is shaped by new trends

Big players continue to lead

Strong growth of internet retailing

Positive outlook for toys and games

MARKET DATA

SOURCES

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