Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Video Games in

Video Games in Thailand

20 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Digital video games software outperforms physical video games software

Video games in Thailand performed better in 2017 than in 2016, although failed to reach the double-digit growth of 2015. Its strong performance can be attributed to the robust growth of digital video games software, primarily online games and mobile games.

Double-digit decline in video games hardware

Static consoles recorded the strongest decline in 2017, followed by hand-held consoles. This is attributed to the shift towards video games software and several other factors.

AR/VR headsets is a nascent category with potential

AR/VR headsets recorded high current value and volume growth in 2017, largely due to the release of these products in the market only in 2016. The Oculus Rift, HTC Vive and PlayStation VR were released globally in late 2016; however, the availability of these products was limited in Thailand due to the lack of an official distributor.

COMPETITIVE LANDSCAPE

Video games hardware is dominated by global players

Sony Thai continued to lead video games in value terms in 2017, due to its dominance of static and hand-held consoles with PlayStation 4 and PlayStation Vita respectively. PlayStation is popular due to its longevity, robust hardware and large-scale consumer awareness of the brand.

Games developers must continuously innovate

In recent years, there were concerted efforts within the video games industry to establish offices in Thailand and hire home-grown talent to develop or tailor games to suit the Thai market. Because Thailand has one of the largest gaming populations in Southeast Asia, games designers are realising the importance of localising games to capture a larger market share.

The shifting competitive landscape

With an increasing shift towards digital sales of video games software in the form of online and mobile games, retailers are expected to be adversely affected during the forecast period. The convenience and ease of purchasing digital games removes the need for consumers to physically purchase games in-store, resulting in the growth of internet retailing and the decline of channels such as department stores and hypermarkets.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Thailand?
What are the major companies Thailand?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Want to find out more about this report?

Request more information

Video Games in Thailand - Category analysis

HEADLINES

PROSPECTS

Digital video games software outperforms physical video games software

Double-digit decline in video games hardware

AR/VR headsets is a nascent category with potential

COMPETITIVE LANDSCAPE

Video games hardware is dominated by global players

Games developers must continuously innovate

The shifting competitive landscape

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Thailand - Industry Overview

EXECUTIVE SUMMARY

Toys and games sees a strong performance in Thailand

Robust growth in video games is attributed to Thailand’s digital landscape

Innovation is key to the growth of toys and games

International players continue to lead toys and games

Strong growth in video games leads to strong growth in internet retailing

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Digital video games software outperforms physical video games software

Double-digit decline in video games hardware

AR/VR headsets is a nascent category with potential

COMPETITIVE LANDSCAPE

Video games hardware is dominated by global players

Games developers must continuously innovate

The shifting competitive landscape

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Video Games in Thailand - Category analysis

HEADLINES

PROSPECTS

Digital video games software outperforms physical video games software

Double-digit decline in video games hardware

AR/VR headsets is a nascent category with potential

COMPETITIVE LANDSCAPE

Video games hardware is dominated by global players

Games developers must continuously innovate

The shifting competitive landscape

CATEGORY DATA

Toys and Games in Thailand - Industry Overview

EXECUTIVE SUMMARY

Toys and games sees a strong performance in Thailand

Robust growth in video games is attributed to Thailand’s digital landscape

Innovation is key to the growth of toys and games

International players continue to lead toys and games

Strong growth in video games leads to strong growth in internet retailing

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports