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Learn moreJun 2019
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The way in which people play video games is changing and this is reflected in the rapid shift from physical to digital video games software. The dynamic growth of mobile games is attributed to the increasing penetration of smartphones in Thailand, together with tablets, computers and other portable media players.
After strong growth in 2017, AR/VR headsets saw a significant slowdown in growth in 2018, despite still recording double-digit current value growth. AR/VR headsets only started appearing in the market in 2016 and the availability of some of these products was initially limited in Thailand due to the lack of an official distributor.
Computer games, online games and mobile are very popular among teenagers and adults who often use them to de-stress after a busy day. Sales of video games software have benefited from an increase in household income, with consumers showing a willingness to invest in in-game purchases to improve their experience, such as with leading brand RoV: Arena of Valor.
Despite the lack of an official distributor of Nintendo Switch in Thailand, this brand of static consoles is gaining popularity among Thai consumers. Retailers have been importing these static consoles independently to cater to the rising demand for family-friendly consoles and the strong appeal of popular video games such as Super Mario, The Legend of Zelda and Mario Kart.
Garena Online (Thailand) Co Ltd leads video games in Thailand, benefiting from the strength of its portfolio of mobile and online games. The company’s RoV: Arena of Valor became the leading brand in 2018.
Thailand has one of the largest gaming populations in Southeast Asia and as a result games designers are realising the importance of localising games to capture a larger share. There were concerted efforts within the video games industry to establish offices in Thailand towards the end of the review period and to hire home-grown talent to develop or tailor games to suit the Thai market.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.