Video Games in Thailand

PRE-COVID-19 PERFORMANCE

Digital video games software drives growth

Video games maintained dynamic current value growth in 2019, seeing a double-digit increase. However, video games hardware saw only marginal growth, whilst video games software saw a dramatic increase.

Events raise awareness of video games amongst consumers

E-sports are becoming more popular in Thailand, due to rising awareness and excellent internet infrastructure. For instance, Synnex Thailand held the event Synnex Gaming & E-Sport Tournament 2019, whilst eSports was even selected as an official event at 30th SEA Games in 2019, with Thailand sending a team.

Software players increase their lead

Garena Online (Thailand) continued to lead video games in Thailand in value terms in 2019, and in fact extended its lead due to the strength of its portfolio of mobile and online games. The company’s RoV: Arena of Valor is particularly popular.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of video games are now expected to grow by 11% in constant 2019 value terms in light of the impact of COVID-19. This compares to an 11% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

Although little overall change is expected in the growth rate in video games in 2020 due to COVID-19, video games hardware is expected to see a marginally stronger decline than previously expected. Nintendo Switch has been selling well and has been the talk of the town during the pandemic.

Recovery and opportunities

Little change is expected in the growth rate for video games as a result of COVID-19 in 2020, and growth is expected to remain in the double-digits throughout the forecast period, with a slightly higher growth rate than in the review period. Trends from the review period are expected to continue in the forecast period.

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