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Country Report
Video Games in Poland
22 pages, Jun 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
New static consoles on the market
Static consoles continued to be dominated by Sony’s PlayStation and Microsoft’s Xbox in 2017. However, Nintendo has entered the fray with a smaller, but growing platform, bringing Nintendo Switch to Polish consumers.
Digital games software on the rise
Within video games software, there is an ongoing shift towards digital over physical. On the one hand, consumers like physical games because they can shelve or resell them or swap boxed games once they lose interest in playing them.
Mobile games sees fast value growth in 2017
Mobile games registered the fastest retail value growth within video games software in 2017. Free-to-play options were most popular, although as the market develops and games become more complex, consumers are increasingly willing to pay for upgrades.
COMPETITIVE LANDSCAPE
Sony Computer Entertainment Polska remains the leader
Sony Computer Entertainment Polska, which continued to lead video games in retail value sales terms in 2017, dominates video games hardware. PlayStation, the most popular static console in Poland, receives regular upgrades.
Electronic Arts Polska leads video games software
Electronic Arts (EA), which is responsible for large and profitable titles like Fifa, Battlefield, Need for Speed and Star Wars, remained the leader in video games software in retail value sales terms in 2017. Since the company acquired the exclusive rights for Star Wars from Disney in 2013, it has sourced additional profits as this remains one of the most popular licenses in toys and games.
Small studios grow their presence due to digital distribution
The fast growth of digital distribution has enables more small studios to develop video games and extend their reach to channels and consumers. The growing presence of and competition from small studios is reflected in the retail value share losses recorded by large video games software producers like Electronic Arts, Licomp Empik Multimedia, Ubisoft and Square Enix Holdings.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Poland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values and company shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Video Games in Poland?
- What are the major companies Poland?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Toys and Games market research database.
Want to find out more about this report?
Request more informationTable of Contents
Video Games in Poland - Category analysis
HEADLINES
PROSPECTS
New static consoles on the market
Digital games software on the rise
Mobile games sees fast value growth in 2017
COMPETITIVE LANDSCAPE
Sony Computer Entertainment Polska remains the leader
Electronic Arts Polska leads video games software
Small studios grow their presence due to digital distribution
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2012-2017Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022
Toys and Games in Poland - Industry Overview
EXECUTIVE SUMMARY
New product developments fuel strong value growth
Video games exploit new technology
Large multinational brands lose retail value share
Store-based retailers leads distribution of toys and games
Further developments in technology set to fuel growth
MARKET DATA
Table 16 Sales of Toys and Games by Category: Value 2012-2017Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
DEFINITIONS
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Video Games in Argentina | Jun 2018
- Video Games in Australia | Jun 2018
- Video Games in Brazil | Jun 2018
- Video Games in Canada | Jun 2018
- Video Games in China | Jun 2018
- Video Games in France | Jun 2018
- Video Games in Germany | Jun 2018
- Video Games in Hong Kong, China | Jun 2018
- Video Games in India | Jun 2018
- Video Games in Indonesia | Jun 2018
- Video Games in Italy | Jun 2018
- Video Games in Japan | Jun 2018
- Video Games in Malaysia | Jun 2018
- Video Games in Mexico | Jun 2018
- Video Games in Romania | Jun 2018
- Video Games in Russia | Jun 2018
- Video Games in Singapore | Jun 2018
- Video Games in South Africa | Jun 2018
- Video Games in South Korea | Jun 2018
- Video Games in Spain | Jun 2018
- Video Games in Sweden | Jun 2018
- Video Games in Switzerland | Jun 2018
- Video Games in Taiwan | Jun 2018
- Video Games in Thailand | Jun 2018
- Video Games in the Netherlands | Jun 2018
- Video Games in the Philippines | Jun 2018
- Video Games in the United Arab Emirates | Jun 2018
- Video Games in the United Kingdom | Jun 2018
- Video Games in the US | Jun 2018
- Video Games in Turkey | Jun 2018
- Video Games in Ukraine | Jun 2018
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Oct 2018
- Sony Corp in Toys and Games | Aug 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015
Complete Catalogue
Country Reports
- Video Games in Argentina | Jun 2018
- Video Games in Australia | Jun 2018
- Video Games in Brazil | Jun 2018
- Video Games in Canada | Jun 2018
- Video Games in China | Jun 2018
- Video Games in France | Jun 2018
- Video Games in Germany | Jun 2018
- Video Games in Hong Kong, China | Jun 2018
- Video Games in India | Jun 2018
- Video Games in Indonesia | Jun 2018
- Video Games in Italy | Jun 2018
- Video Games in Japan | Jun 2018
- Video Games in Malaysia | Jun 2018
- Video Games in Mexico | Jun 2018
- Video Games in Romania | Jun 2018
- Video Games in Russia | Jun 2018
- Video Games in Singapore | Jun 2018
- Video Games in South Africa | Jun 2018
- Video Games in South Korea | Jun 2018
- Video Games in Spain | Jun 2018
- Video Games in Sweden | Jun 2018
- Video Games in Switzerland | Jun 2018
- Video Games in Taiwan | Jun 2018
- Video Games in Thailand | Jun 2018
- Video Games in the Netherlands | Jun 2018
- Video Games in the Philippines | Jun 2018
- Video Games in the United Arab Emirates | Jun 2018
- Video Games in the United Kingdom | Jun 2018
- Video Games in the US | Jun 2018
- Video Games in Turkey | Jun 2018
- Video Games in Ukraine | Jun 2018
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Oct 2018
- Sony Corp in Toys and Games | Aug 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015