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Country Report

Video Games in

Video Games in Turkey

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Static consoles see major dip in volume sales growth due to economic hardship

Static consoles took a major hit in volume growth terms over 2018, as consumer purchasing power decreased further on the back of ongoing currency devaluation. Volume sales of static consoles are expected to continue to struggle over 2019 in line with the expected diminishing purchasing power of consumers.

Computer games become more affordable and see gains as a result

Computer games became more affordable over 2018, unlike console games, thanks to aggressive price promotion campaigns via digital gaming platforms such as Steam. That said, computer games sales were also affected by economic hardship and declining purchasing power.

Popularity of PlayerUnknown’s Battlegrounds and Fortnite boost mobile games and online games

Both mobile games and online games are significantly benefiting from a dramatic rise in the popularity of the video games PlayerUnknown’s Battlegrounds (Bluehole Studio Inc) and Fortnite (Epic Games Inc) in 2018. This trend is expected to continue into the forecast period, with these games expected to remain popular over the short-term.

COMPETITIVE LANDSCAPE

Bluehole Studio becomes leader while Epic Games also sees share surge

Bluehole Studio Inc became the leader in 2018 in retail value terms, thanks to the exceptional growth in the popularity of PlayerUnknown’s Battlegrounds. PlayerUnknown’s Battlegrounds not only gained marked value share from well-known first-person shooter games such as Counter Strike (Valve Corp) and Call of Duty (Activision Blizzard Inc) but also significantly outperformed online games such as Team Fortress (Valve Corp), Metin2 (Game Forge AG) and Knight Online (Game Cafe Services Inc) that used to be popular amongst Turkish gamers.

Nintendo re-enters Turkey as Nintendo Switch in 2018

Nintendo Co Ltd re-entered Turkey in 2018 after an absence of many years. Nintendo Switch is now present in Turkey via its new official distributor CD Media SE.

Domestic game developers likely to tap into demand for mobile games

Over the forecast period, an expected dynamism in mobile games is expected to positively impact domestic game developers. The number of mobile games with local content is expected to rapidly increase.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Turkey?
What are the major companies Turkey?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Turkey - Category analysis

HEADLINES

PROSPECTS

Static consoles see major dip in volume sales growth due to economic hardship

Computer games become more affordable and see gains as a result

Popularity of PlayerUnknown’s Battlegrounds and Fortnite boost mobile games and online games

COMPETITIVE LANDSCAPE

Bluehole Studio becomes leader while Epic Games also sees share surge

Nintendo re-enters Turkey as Nintendo Switch in 2018

Domestic game developers likely to tap into demand for mobile games

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in Turkey - Industry Overview

EXECUTIVE SUMMARY

Challenging economic picture and price rises boost price-sensitivity

VAT introductions and new import tariffs put pressure on manufacturers

International players continue to dominate despite price rises

Retailing polarises between discounters and internet retailing as consumers seek value

2019 likely to be a difficult year with an upswing expected from 2020

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Megatrends

Country Report

Video Games in Turkey

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Executive Summary

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PROSPECTS

Static consoles see major dip in volume sales growth due to economic hardship

Computer games become more affordable and see gains as a result

Popularity of PlayerUnknown’s Battlegrounds and Fortnite boost mobile games and online games

COMPETITIVE LANDSCAPE

Bluehole Studio becomes leader while Epic Games also sees share surge

Nintendo re-enters Turkey as Nintendo Switch in 2018

Domestic game developers likely to tap into demand for mobile games

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Turkey - Category analysis

HEADLINES

PROSPECTS

Static consoles see major dip in volume sales growth due to economic hardship

Computer games become more affordable and see gains as a result

Popularity of PlayerUnknown’s Battlegrounds and Fortnite boost mobile games and online games

COMPETITIVE LANDSCAPE

Bluehole Studio becomes leader while Epic Games also sees share surge

Nintendo re-enters Turkey as Nintendo Switch in 2018

Domestic game developers likely to tap into demand for mobile games

CATEGORY DATA

Toys and Games in Turkey - Industry Overview

EXECUTIVE SUMMARY

Challenging economic picture and price rises boost price-sensitivity

VAT introductions and new import tariffs put pressure on manufacturers

International players continue to dominate despite price rises

Retailing polarises between discounters and internet retailing as consumers seek value

2019 likely to be a difficult year with an upswing expected from 2020

MARKET DATA

SOURCES

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