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Country Report

Video Games in

Video Games in Turkey

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Household penetration of video games hardware to remain low

Although video games hardware continued to record dynamic growth in 2017 due to the introduction of AR/VR headsets and high volume sales of PlayStation 4 Pro, household penetration of video games hardware remained at a low level, mainly due to high unit prices stemming from taxes and tariffs imposed on imported electronics in Turkey, compared to the average purchasing power of consumers.

Digital gaming to continue to cannibalise physical video games software

Pirated content used to be popular among gamers, including in both computer and console games, at the earlier stages of the review period. However, this changed with the spread of broadband internet, increasing the popularity of the Steam platform and the launch of Play Station 4, as it is not possible to play pirated games on this console.

Although smartphones plateau, mobile games set to continue to record dynamic value growth

The growing popularity of smartphones used to be the key factor underlying growth of mobile games at the beginning of the review period. From 2016 onwards smartphones reached its mature phase and began to register stagnant volume sales.

COMPETITIVE LANDSCAPE

Sony Eurasia Pazarlama dominates video games hardware

Sony Eurasia Pazarlama maintained its domination in video games hardware in 2017, thanks to the strong awareness of its PlayStation brand. The company enjoyed its first-mover advantage and has successfully built a strong brand image for PlayStation since its first launch.

PlayerUnknown’s Battlegrounds gains significant share in computer and console games

Online games, such as League of Legends, Wolf Team, Metin2 and Knight Online used to lead video games software until 2016, largely thanks to their loyal players across the country. However, the ranking in terms of actual sales within video games software significantly changed in 2017 with the launch of PlayerUnknown’s Battlegrounds in Turkey as the game swiftly became popular among gamers.

Domestic game developers set to increase their shares

Following the sharp growth recorded in gaming not only in Turkey, but also globally, the number of domestic entrepreneurships particularly within digital games rose rapidly over the review period. While most aim to take part in the global competition and produce international content, a proportion of them increased their focus on producing games with local content, relying on the dynamic growth of gaming in Turkey.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Turkey?
What are the major companies Turkey?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Turkey - Category analysis

HEADLINES

PROSPECTS

Household penetration of video games hardware to remain low

Digital gaming to continue to cannibalise physical video games software

Although smartphones plateau, mobile games set to continue to record dynamic value growth

COMPETITIVE LANDSCAPE

Sony Eurasia Pazarlama dominates video games hardware

PlayerUnknown’s Battlegrounds gains significant share in computer and console games

Domestic game developers set to increase their shares

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Turkey - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in toys and games continues in 2017

Modernisation in retailing and widespread broadband penetration drive value growth

International players lead toys and games in Turkey

Value shares of traditional toys and games stores and internet retailing increase

Upward trend in the value sales of toys and games set to continue

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Turkey

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Executive Summary

New Report Guarantee

PROSPECTS

Household penetration of video games hardware to remain low

Digital gaming to continue to cannibalise physical video games software

Although smartphones plateau, mobile games set to continue to record dynamic value growth

COMPETITIVE LANDSCAPE

Sony Eurasia Pazarlama dominates video games hardware

PlayerUnknown’s Battlegrounds gains significant share in computer and console games

Domestic game developers set to increase their shares

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Turkey - Category analysis

HEADLINES

PROSPECTS

Household penetration of video games hardware to remain low

Digital gaming to continue to cannibalise physical video games software

Although smartphones plateau, mobile games set to continue to record dynamic value growth

COMPETITIVE LANDSCAPE

Sony Eurasia Pazarlama dominates video games hardware

PlayerUnknown’s Battlegrounds gains significant share in computer and console games

Domestic game developers set to increase their shares

CATEGORY DATA

Toys and Games in Turkey - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in toys and games continues in 2017

Modernisation in retailing and widespread broadband penetration drive value growth

International players lead toys and games in Turkey

Value shares of traditional toys and games stores and internet retailing increase

Upward trend in the value sales of toys and games set to continue

MARKET DATA

SOURCES

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