Video Games in France

PRE-COVID-19 PERFORMANCE

Video game hardware suffers in 2019, despite Nintendo Switch’s popularity, with toys-to-life also declining

In terms of video games hardware, static consoles recorded an overall decline in value sales in 2019. Hand-held consoles saw dynamic growth however, due to the success of Nintendo Switch Lite, which can be played on the go and is compact and easy to carry.

Mobile games appeal most to the French in 2019, whilst love affair with AR/VR headsets appears to be over

According to an interview with the video games association SELL, physical video games are disappearing in France, with physical computer games suffering the most. Digital computer and online games both saw declines in 2019 too however, although mobile games saw strong double-digit growth as new games were launched and these attracted consumers who previously played digital computer and online games.

Free-to-play Fortnite’s popularity continues in 2019, even generating growth within e-sports, whilst Apex Legends takes the market by storm

Fortnite continued to see strong sales in 2019 with regular new challenges and events developed by Epic Games to keep players entertained. Fortnite’s free-to-play game sees players parachute onto an island to compete in a Battle Royale, with only one winner at the end.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of video games are now expected to grow by 3% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 4% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

During the year as a whole, sales of mobile games are expected to record dynamic growth, as it is cheaper to buy and play such games without spending on video games hardware. They are also quick and easy to buy as they can be obtained instantly without having to leave the home and visit a physical store, of particular significance in light of the closure of non-essential stores in France in Q2 2020.

Recovery and opportunities

The video games category is expected to record growth over 2019-2024, despite falling sales of video games hardware, particularly hand-held consoles, but also static consoles. As most consumers bought Nintendo Switch Lite and Nintendo Switch shortly after their launch, demand is expected to be lower over the forecast period, with most consumers who want one already owning a console and standing by for the latest games releases.

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