Video Games in China

July 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Video Games industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Video Games industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Video Games in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Video Games in China?
  • Which are the leading brands in Video Games in China?
  • How are products distributed in Video Games in China?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in China?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Video Games in China - Category analysis

KEY DATA FINDINGS

Stable growth underpinned by mobile games
Sales of consoles disrupted by supply shortages
ByteDance further expands against Tencent and NetEase’s dominance
Promising outlook for AR/VR headsets
Prolonging the life cycle of well-known titles and going overseas remain strategic priorities for growth
Cloud gaming set to see further advances
Table 1 Sales of Video Games by Category: Value 2016-2021
Table 2 Sales of Video Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Video Games: % Value 2017-2021
Table 4 LBN Brand Shares of Video Games: % Value 2018-2021
Table 5 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 7 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 8 Distribution of Video Games by Format: % Value 2016-2021
Table 9 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 10 Distribution of Video Games Software by Format: % Value 2016-2021
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 13 Forecast Sales of Video Games by Category: Value 2021-2026
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2021-2026

Toys and Games in China - Industry Overview

Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
Table 15 Sales of Toys and Games by Category: Value 2016-2021
Table 16 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 18 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 19 Distribution of Toys and Games by Format: % Value 2016-2021
Table 20 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Video Games

    • Hand-Held Consoles
    • Static Consoles
    • AR/VR Headsets
      • Computer Games (Physical)
      • Console Games (Physical)
      • Computer Games (Digital)
      • Console Games (Digital)
      • Online Games
      • Mobile Games
        • Console Games (Physical)
        • Console Games (Digital)
        • Computer Games (Physical)
        • Computer Games (Digital)
      • Online Games
      • Mobile Games
        • Computer Games (Game Sales)
        • Console Games (Game Sales)
        • Online Games (Game Sales)
        • Mobile Games (Game Sales)
        • Computer Games (In-Game Purchases)
        • Console Games (In-Game Purchases)
        • Online Games (In-Game Purchases)
        • Mobile Games (In-Game Purchases)

Video Games

This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.

See All of Our Definitions
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This report originates from Passport, our Video Games research and analysis database.

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