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Country Report

Video Games in

Video Games in China

Jun 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Video games influenced by regulatory processes

Growth slowed in video games software in 2018 due to a natural decline in old games and decreased retail sales of new games, which suffered from the temporary suspension of approval of games licences. China has one of the world’s most stringent approval processes for video games, and the suspension was thought to partly result from concerns about violence and gambling in some games.

Trading up in AR/VR headsets as gamers get serious

AR/VR headsets experienced value growth in 2018 despite falling volumes. The decline in volumes resulted from the poor performance of inexpensive mobile cradles, though these continued to dominate the market.

Nintendo Switch thriving despite lack of official market entry

Static consoles saw volume growth in 2018 driven by the expansion of Nintendo Switch. Although Switch, a hybrid console which can be used as a static or a portable device, had not been officially launched in China, it generated substantial sales through legitimate online channels, including Tmall and JD.

COMPETITIVE LANDSCAPE

Capital flowing into software confirms it is the way forward

China’s local video games software players saw significant injections of capital at the end of the review period as they looked to finance manufacture and distribution in both domestic and overseas markets. Bilibili Inc, iDreamSky Technology Holdings Ltd, and CMGE Technology Group Ltd featured amongst the software players that went public in 2018.

Increasing investment in eSports to widen appeal and improve gamer-experience

With decelerating growth in their video games software businesses, major players such as Tencent Holdings Ltd and NetEase.com Inc, entered the eSports segment.

New products perform well in AR/VR headsets

In 2018, Xiaomi joined forces with Oculus to launch a standardised VR device, Mi VR (a localised version of Oculus Go), while iQIYI introduced its stand-alone VR headset, iQUT2. These products were well-received, being perceived to offer good value for money, and contributed to the erosion of the share of the leading players in AR/VR headsets.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in China?
What are the major companies China?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in China - Category analysis

HEADLINES

PROSPECTS

Video games influenced by regulatory processes

Trading up in AR/VR headsets as gamers get serious

Nintendo Switch thriving despite lack of official market entry

COMPETITIVE LANDSCAPE

Capital flowing into software confirms it is the way forward

Increasing investment in eSports to widen appeal and improve gamer-experience

New products perform well in AR/VR headsets

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in China - Industry Overview

EXECUTIVE SUMMARY

Suspension of approval for new games slows down growth

Growing focus on immersion and interactivity as lines between traditional toys and video games blur

Leading players looking to strengthen positions through partnerships and store openings

Internet retailing dominates but visits to toy shops are still important

Positive outlook as STEAM-positioned toys attract attention

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Megatrends

Country Report

Video Games in China

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Executive Summary

New Report Guarantee

PROSPECTS

Video games influenced by regulatory processes

Trading up in AR/VR headsets as gamers get serious

Nintendo Switch thriving despite lack of official market entry

COMPETITIVE LANDSCAPE

Capital flowing into software confirms it is the way forward

Increasing investment in eSports to widen appeal and improve gamer-experience

New products perform well in AR/VR headsets

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Video Games in China - Category analysis

HEADLINES

PROSPECTS

Video games influenced by regulatory processes

Trading up in AR/VR headsets as gamers get serious

Nintendo Switch thriving despite lack of official market entry

COMPETITIVE LANDSCAPE

Capital flowing into software confirms it is the way forward

Increasing investment in eSports to widen appeal and improve gamer-experience

New products perform well in AR/VR headsets

CATEGORY DATA

Toys and Games in China - Industry Overview

EXECUTIVE SUMMARY

Suspension of approval for new games slows down growth

Growing focus on immersion and interactivity as lines between traditional toys and video games blur

Leading players looking to strengthen positions through partnerships and store openings

Internet retailing dominates but visits to toy shops are still important

Positive outlook as STEAM-positioned toys attract attention

MARKET DATA

SOURCES

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