Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Video Games in

Video Games in Mexico

21 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ongoing innovation through video games hardware

The launch of consoles in the country have helped the category to close last year with considerable growth, placing Mexico as one of the most important territories in Latin America relating to video games. The first release in 2017 was Nintendo Switch; this console had great acceptance from consumers mainly because of its innovation in mobility and transportation.

Digital video games software gains in preference against physical

Consumers of video games area increasingly prefer to purchase a digital copy of a game through an online store, rather than owning a physical copy. In addition, there is a growing tendency to play games online or on smartphones.

Mobile gaming – a trend gaining relevance

In Mexico, smartphone's penetration is almost 85%, which means that most active mobile phone lines use one of these. Besides making calls or sending SMS, smartphones are used to socialise on Facebook and WhatsApp, as well as to play games.

COMPETITIVE LANDSCAPE

Strong players

Sony and Microsoft are the clear leaders in static consoles in Mexico, with Latamel and Sony the major players in hand-held consoles. PlayStation 4 and Xbox One are the most popular static consoles for Mexicans.

Mobile platform a good option for mass consumers

Amongst the different socioeconomic levels, and with the high investment required for a console, there are many consumers who cannot afford to purchase one. As Mexico is a country where the expenditure on video games is extremely high, some consumers so not have access to consoles as prices increase from MXN8,000 to MXN11,000.

Advertising and marketing campaigns through social media

Most video games companies have active social media profiles on platforms such as Facebook, Instagram, and Twitter, promoting the communities, responding immediately to followers, and communicating news. In addition, they have webpages with greater content related to launches or tendencies.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Mexico?
What are the major companies Mexico?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Want to find out more about this report?

Request more information

Video Games in Mexico - Category analysis

HEADLINES

PROSPECTS

Ongoing innovation through video games hardware

Digital video games software gains in preference against physical

Mobile gaming – a trend gaining relevance

COMPETITIVE LANDSCAPE

Strong players

Mobile platform a good option for mass consumers

Advertising and marketing campaigns through social media

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Mexico - Industry Overview

EXECUTIVE SUMMARY

Strong growth for toys and games in 2017

Mexican families’ composition affect sales

International companies enjoy higher sales than locals

Internet retailing continues to gain ground

Technology and digital experience will become increasingly important

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ongoing innovation through video games hardware

Digital video games software gains in preference against physical

Mobile gaming – a trend gaining relevance

COMPETITIVE LANDSCAPE

Strong players

Mobile platform a good option for mass consumers

Advertising and marketing campaigns through social media

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Video Games in Mexico - Category analysis

HEADLINES

PROSPECTS

Ongoing innovation through video games hardware

Digital video games software gains in preference against physical

Mobile gaming – a trend gaining relevance

COMPETITIVE LANDSCAPE

Strong players

Mobile platform a good option for mass consumers

Advertising and marketing campaigns through social media

CATEGORY DATA

Toys and Games in Mexico - Industry Overview

EXECUTIVE SUMMARY

Strong growth for toys and games in 2017

Mexican families’ composition affect sales

International companies enjoy higher sales than locals

Internet retailing continues to gain ground

Technology and digital experience will become increasingly important

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports