Video Games in Mexico

PROSPECTS

Video games hardware receives boost through static consoles and AR/VR

Video games hardware experienced a turnaround in fortunes in 2018 in Mexico as companies began to focus on innovation in an attempt to revive interest in a product that lost popularity mid-review period, leading to declining current value sales. The trend was only supported by static consoles because hand-held consoles continued to decline strongly.

Digital, online and mobile gaming continue to win favour over physical format

Video games in Mexico recorded strong current value growth in 2018, driven by the ongoing impressive performance of video games software, in particular digital games. Consumers of video games increasingly prefer to purchase a digital copy of a game through an online store, rather than owning a physical copy.

Popular retailer Liverpool offers consumers chance to play games before purchasing

Popular retailer Liverpool launched a new concept for video games; XP Liverpool offers consumers the opportunity to learn about and play the newest video games, covering a wide range of games for different tastes. This interesting strategy allows consumers to enjoy popular computer games, revisit classic titles or even experience virtual reality.

COMPETITIVE LANDSCAPE

Upgrades could aid leading players’ stagnating sales

Sony and Microsoft remained the leading players within static consoles in Mexico although both recorded flat to declining sales, as Latamel Mexico S de RL de CV continued to gain strong volume and value share due to the entry of Nintendo Switch the previous year. While PlayStation 4 and Xbox One remained the most popular static consoles for Mexicans, they did not perform well in 2018.

New launches offer excitement to both young and older consumers

Within the more popular format of digital video games software, Activision Blizzard Inc continued to lead a highly fragmented landscape with well-known titles Call of Duty and World of Warcraft. However, its lead continued be slowly eroded by the entrance or presence of smaller players, with Epic Games Inc entering the category in fourth position with Fortnite.

Social media and special events are effective marketing tools

Most video games producers have active social media profiles on platforms such as Facebook, Instagram, and Twitter, which promote communities, respond immediately to followers, and communicate news regarding the latest launches. They also have webpages with greater content related to launches or particular tendencies.

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