In 2020, sales of video games grew by 12%, an increase in growth compared to 2019, with much of this outcome contributed to the outbreak of COVID-19 and the increasing amount of time spent at home.
With Mexicans looking for a variety of entertainment to relieve boredom and pass the time during the long hours spent in the home environment during the lockdown, sales of both video games hardware, a category which was experiencing slowing demand, and the more dynamic video games software, recorded stronger value growth compared to 2019.
E-commerce dominated digital video games software sales across 2020, particularly as digital becomes an increasingly popular choice amongst gamers. Therefore, unlike for traditional toys and games, access to new products and content was not hindered as much by the outbreak of COVID-19 during the lockdown; however, non-essential retailers, such as media products stores that sell physical games, were forced to close.
The positive trend for video games is set to continue across the forecast period, with growth increasing in 2021 as more Mexicans have started to engage with video games in response to the outbreak of COVID-19.
Video game classification will be introduced into Mexico across the forecast period. The country has been working on a video game rating system since 2017, with the system, and package labelling, coming into place in 2021.
Across the forecast period, e-commerce will continue to expand its growth, having seen an uplift in share due to the outbreak of COVID-19. This uplift has meant that a host of new consumers have become familiar with the online channel, gaining confidence in using online stores as another channel for buying both video hardware and software.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Video Games research and analysis database.
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