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Country Report

Video Games in

Video Games in Romania

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Video games sales boosted by lockdown home seclusion and the cancellation of competitive tournaments and sports

The COVID-19 pandemic had a positive impact on sales of video games in 2020 since Romanians had to spend more time at home. With lockdown measures in place, gaming, particularly digital gaming, became a common home entertainment activity, being embraced by both children and adults, especially given the declining variety of alternatives.

AR/VR headsets grows fastest as lower-priced products emerge and allow more consumers to escape the everyday COVID-19 reality

Among the different types of video games hardware, AR/VR headsets witnessed the strongest growth in both volume and current value sales in 2020. This was a continuation of its impressive performance in 2019 due to the novelty of this type of video games hardware and the growing number of players.

Digital gaming outperforms physical formats due to easy availability through e-commerce

Within video games software in Romania, digital sales fared better than physical sales in 2020 due to restrictions in store-based shopping, improving technological infrastructure and rising internet literacy in the country. Console games (digital) registered the strongest growth rate.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Romania?
What are the major companies Romania?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Video games sales boosted by lockdown home seclusion and the cancellation of competitive tournaments and sports

AR/VR headsets grows fastest as lower-priced products emerge and allow more consumers to escape the everyday COVID-19 reality

Digital gaming outperforms physical formats due to easy availability through e-commerce

RECOVERY AND OPPORTUNITIES

Video gaming expected to remain a highly popular activity as easing of restrictions likely to be gradual

Strong growth expected in all video games software platforms

Increased promotion likely to have a positive impact on video games

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2015-2020
Table 2 Sales of Video Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Video Games: % Value 2016-2020
Table 4 LBN Brand Shares of Video Games: % Value 2017-2020
Table 5 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 7 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 8 Distribution of Video Games by Format: % Value 2015-2020
Table 9 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 10 Distribution of Video Games Software by Format: % Value 2015-2020
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 13 Forecast Sales of Video Games by Category: Value 2020-2025
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

Toys and Games in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 15 Sales of Toys and Games by Category: Value 2015-2020
Table 16 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 18 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 19 Distribution of Toys and Games by Format: % Value 2015-2020
Table 20 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

Megatrends

Country Report

Video Games in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Video games sales boosted by lockdown home seclusion and the cancellation of competitive tournaments and sports

AR/VR headsets grows fastest as lower-priced products emerge and allow more consumers to escape the everyday COVID-19 reality

Digital gaming outperforms physical formats due to easy availability through e-commerce

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Video games sales boosted by lockdown home seclusion and the cancellation of competitive tournaments and sports

AR/VR headsets grows fastest as lower-priced products emerge and allow more consumers to escape the everyday COVID-19 reality

Digital gaming outperforms physical formats due to easy availability through e-commerce

RECOVERY AND OPPORTUNITIES

Video gaming expected to remain a highly popular activity as easing of restrictions likely to be gradual

Strong growth expected in all video games software platforms

Increased promotion likely to have a positive impact on video games

CATEGORY DATA

Toys and Games in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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