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Country Report

Video Games in

Video Games in Romania

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Age compression boosts video games value sales

Video games saw further fast retail value growth in 2017, due to the positive economic situation in the country and an improving technological infrastructure. Video games also benefit from age compression, as children move from traditional toys and games to video games at a younger age.

Consumers shift towards digital sales

Digital gaming recorded faster retail value sales growth than physical gaming in 2017, largely due to platforms like Steam and OnLive. Romanians prefer multiplayer games, especially MMORPGs (massive multiplayer online role-playing games), MOBA (multiplayer online battle arena) or shooters.

AR/VR headsets sees dynamic value growth in 2017

AR/VR headsets registered dynamic retail current value sales growth in 2017, as the latest entry in video games. In 2017, the number of brands expanded, with most newcomers positioned at the lower-end of the market.

COMPETITIVE LANDSCAPE

Sony leads video games hardware

Sony remained the leading player in video games hardware in retail value sales terms in 2017. This was mostly due to the player’s leadership of static consoles.

Activision Blizzard the key player in video games software

Large international publishers lead the way in video games software in Romania. Activision Blizzard retained the leading position in retail value sales in 2017, as the owner of several successful titles, such as World of Warcraft and Call of Duty.

Growing competition in AR/VR headsets

The competitive landscape in AR/VR headsets is becoming more diverse and intense. While Samsung Electronics Romania continued to lead in retail value sales terms, smaller and lower-priced brands are becoming increasingly relevant, including domestic brands like E-Boda and Allview and private label alternatives like Myria (Altex Romania).

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Romania?
What are the major companies Romania?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Romania - Category analysis

HEADLINES

PROSPECTS

Age compression boosts video games value sales

Consumers shift towards digital sales

AR/VR headsets sees dynamic value growth in 2017

COMPETITIVE LANDSCAPE

Sony leads video games hardware

Activision Blizzard the key player in video games software

Growing competition in AR/VR headsets

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising value sales in toys and games

Age compression and licensing shape toys and games

The competition intensifies

Chained traditional toys and games stores expand

Bright outlook for toys and games

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Age compression boosts video games value sales

Consumers shift towards digital sales

AR/VR headsets sees dynamic value growth in 2017

COMPETITIVE LANDSCAPE

Sony leads video games hardware

Activision Blizzard the key player in video games software

Growing competition in AR/VR headsets

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Romania - Category analysis

HEADLINES

PROSPECTS

Age compression boosts video games value sales

Consumers shift towards digital sales

AR/VR headsets sees dynamic value growth in 2017

COMPETITIVE LANDSCAPE

Sony leads video games hardware

Activision Blizzard the key player in video games software

Growing competition in AR/VR headsets

CATEGORY DATA

Toys and Games in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising value sales in toys and games

Age compression and licensing shape toys and games

The competition intensifies

Chained traditional toys and games stores expand

Bright outlook for toys and games

MARKET DATA

SOURCES

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