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Country Report

Video Games in

Video Games in Brazil

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rise in streaming and entertainment boosts sales of online games

Growing at aggressive double-digit rates year on year, digital streaming and entertainment is a booming industry in Brazil. Brazilians are already renowned for being passionate about sports and an increase in connectivity year on year and widespread acceptance of video games has, as a consequence, created a thriving e-sports environment in the country.

Increase in connectivity and device technology drives up mobile gaming

Although not as old as video games, mobile gaming has been present since feature phones first rolled out games such as Snake. Over the years, with the evolution of feature phones to smartphones, the development of apps and enhancements in mobile broadband, new formats of mobile games have surged and changed the way consumers interact with gaming on the go.

New services for gaming are popping up

As Brazilians increase their gaming activities and amateur gamers increase their daily time dedicated to the activity, new consumer necessities are developing a parallel gaming service industry. Console and online games are becoming ever more complicated and developed, with multiple layers of character and quest detailing – a direct consequence of players’ ambition for overcoming challenging gameplay.

COMPETITIVE LANDSCAPE

Sony and Microsoft continue to dominate static consoles

PlayStation 4 and Xbox One X remain the most popular consoles in Brazil, even with the launch of Nintendo’s Switch console in recent years. Penetration of other static consoles such as PS3 and Xbox 360 is very high within the gaming consumer base, with a clear preference among Brazilians for video games from the two American players.

Electronic Arts Games and Activision Blizzard both grow strongly in 2018

2018 was a great year for gaming in Brazil overall, but some outliers generated the best results, both in the digital and physical gaming world. EA Games has been enjoying major success in Brazil for years now, with the all-time favourite brand in Brazil being Fifa, which is understandable, as soccer is undeniably the most popular sport in the country.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Brazil?
What are the major companies Brazil?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Brazil - Category analysis

HEADLINES

PROSPECTS

Rise in streaming and entertainment boosts sales of online games

Increase in connectivity and device technology drives up mobile gaming

New services for gaming are popping up

COMPETITIVE LANDSCAPE

Sony and Microsoft continue to dominate static consoles

Electronic Arts Games and Activision Blizzard both grow strongly in 2018

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in Brazil - Industry Overview

EXECUTIVE SUMMARY

Toys and games gains traction in 2018, with further growth expected

The “wow” factor continues to drive growth

International manufacturers continue to lead traditional toys and games, albeit toy leaders are losing share

E-commerce continues gaining share in toys and games sales

Toys and games projected to continue growing over the forecast period

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Megatrends

Country Report

Video Games in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rise in streaming and entertainment boosts sales of online games

Increase in connectivity and device technology drives up mobile gaming

New services for gaming are popping up

COMPETITIVE LANDSCAPE

Sony and Microsoft continue to dominate static consoles

Electronic Arts Games and Activision Blizzard both grow strongly in 2018

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Brazil - Category analysis

HEADLINES

PROSPECTS

Rise in streaming and entertainment boosts sales of online games

Increase in connectivity and device technology drives up mobile gaming

New services for gaming are popping up

COMPETITIVE LANDSCAPE

Sony and Microsoft continue to dominate static consoles

Electronic Arts Games and Activision Blizzard both grow strongly in 2018

CATEGORY DATA

Toys and Games in Brazil - Industry Overview

EXECUTIVE SUMMARY

Toys and games gains traction in 2018, with further growth expected

The “wow” factor continues to drive growth

International manufacturers continue to lead traditional toys and games, albeit toy leaders are losing share

E-commerce continues gaining share in toys and games sales

Toys and games projected to continue growing over the forecast period

MARKET DATA

SOURCES

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