Video Games in Brazil

PRE-COVID-19 PERFORMANCE

Gaming achieves mainstream status

The gaming industry has grown rapidly in Brazil since its global expansion in the 1990s. What was once a simple pastime for a young consumer base in the country had undergone a considerable change of profile by 2019.

Mobile gaming stands out in software

Mobile gaming came to stand out in software development at the end of the review period, despite the presence of multiple software platforms, including console, PC, and online, in the market. The mobile gaming segment grew dynamically over the course of the review period, representing more than half of all video games software value by 2019.

Established players come under competitive pressure

With the emergence of new modes of gaming, such as online and mobile, helping start-ups to challenge the status quo, traditional video games companies saw their shares fall in 2019. Indeed, each of the top five players in video games experienced value share decline in the final year of the review period.

2020 AND BEYOND

COVID-19 impact

In 2020, video games is expected to see sales rise by 13% at constant 2019 prices in light of the impact of COVID-19. This compares to a 12% rise forecast for 2020 in the 2019 edition of toys and games.

Affected products within video games

Most video games categories are performing well in 2020, seeing demand bolstered by the needs and preferences of a population looking to entertain itself under lockdown. Computer games (physical) was amongst the poorest performers, as it saw demand undermined by a shift to other platforms, including mobile and consoles, and towards digital rather than physical products, which saw sales hit by the closure of non-essential brick-and-mortar stores.

Recovery and opportunities

Video games is expected to see dynamic growth over the forecast period, with most categories putting in strong performances. Growth will be supported by an expanded and diversified consumer base as a result of exposure to video games during lockdown and the release of the next generation of static consoles by Sony and Microsoft, as well as the further development of trends such as the rising popularity of mobile gaming.

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