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Country Report

Video Games in

Video Games in Spain

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Static consoles returns to growth

Static consoles returned to growth in 2017 due to the release of PlayStation 4 Pro in September 2016 and Xbox One X and Nintendo Switch in 2017. The latter in particular proved a great success, significantly improving overall performance.

Digital games maintain solid growth

Within video games software, the digital format continued to outperform. The physical format is still appreciated within console games as it provides independence from servers and internet connections.

Outlook remains difficult for toys-to-life

AR/VR headsets recorded strong growth in 2017 given the increasing variety of AR/VR enabled software and the launch of PlayStation VR. As high prices remain the major constraint to AR/VR development, manufacturers are focusing on price reductions and bundle sales.

COMPETITIVE LANDSCAPE

Leading players maintain their positions

No major variations were witnessed in the competitive landscape in 2017, with Sony Computer Entertainment España maintaining its leadership thanks to the success of PlayStation 4 Pro and the introduction of ESO (Electronic Sales Distribution) voucher codes to strengthen software downloads. The launch of Nintendo Switch and the strong results for hand-held consoles allowed Nintendo Ibérica to narrow the distance from the leading player.

The Spanish gaming industry proves dynamic

Spain is experiencing a prolific expansion of its video games industry and in particular of developers. Game developer studies are spreading across the country thanks to the government’s investment in creating video games-oriented education routes and the strong support offered by the trade association.

Google and YouTube enter video games

The evolution of gaming platforms towards streaming and sharing experiences is also driving sales. By the end of 2016, YouTube had launched YouTube Gaming and Microsoft Mixer to compete with Twitch, owned by Amazon, which is currently the most popular platform.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Spain?
What are the major companies Spain?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Spain - Category analysis

HEADLINES

PROSPECTS

Static consoles returns to growth

Digital games maintain solid growth

Outlook remains difficult for toys-to-life

COMPETITIVE LANDSCAPE

Leading players maintain their positions

The Spanish gaming industry proves dynamic

Google and YouTube enter video games

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Spain - Industry Overview

EXECUTIVE SUMMARY

Traditional toys and games struggle against video games

Digital, social and educational skills drive consumer choice

Toys and games go local

Amazon boosts internet retailing growth

Video games to lead sales

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Static consoles returns to growth

Digital games maintain solid growth

Outlook remains difficult for toys-to-life

COMPETITIVE LANDSCAPE

Leading players maintain their positions

The Spanish gaming industry proves dynamic

Google and YouTube enter video games

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Spain - Category analysis

HEADLINES

PROSPECTS

Static consoles returns to growth

Digital games maintain solid growth

Outlook remains difficult for toys-to-life

COMPETITIVE LANDSCAPE

Leading players maintain their positions

The Spanish gaming industry proves dynamic

Google and YouTube enter video games

CATEGORY DATA

Toys and Games in Spain - Industry Overview

EXECUTIVE SUMMARY

Traditional toys and games struggle against video games

Digital, social and educational skills drive consumer choice

Toys and games go local

Amazon boosts internet retailing growth

Video games to lead sales

MARKET DATA

DEFINITIONS

SOURCES

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