Video Games in the United Kingdom

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Video Games industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Video Games industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Video Games in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Video Games in United Kingdom?
  • Which are the leading brands in Video Games in United Kingdom?
  • How are products distributed in Video Games in United Kingdom?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in United Kingdom?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Video Games in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to home entertainment fuels growth for video games software
Nintendo Switch and Nintendo Switch Lite capitalise on attracting younger demographics and offering family-friendly titles
AR/VR headsets witnesses demand for stand-alone products

RECOVERY AND OPPORTUNITIES

Video games expected to maintain healthy value sales in the forecast period
In-game purchases are expected to continue to see a rise in terms of value share of video games software
E-sports and live streaming set to become mainstream

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2015-2020 Table 2 Sales of Video Games by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Video Games: % Value 2016-2020 Table 4 LBN Brand Shares of Video Games: % Value 2017-2020 Table 5 NBO Company Shares of Video Games Hardware: % Value 2016-2020 Table 6 LBN Brand Shares of Video Games Hardware: % Value 2017-2020 Table 7 NBO Company Shares of Video Games Software: % Value 2016-2020 Table 8 Distribution of Video Games by Format: % Value 2015-2020 Table 9 Distribution of Video Games Hardware by Format: % Value 2015-2020 Table 10 Distribution of Video Games Software by Format: % Value 2015-2020 Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020 Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020 Table 13 Forecast Sales of Video Games by Category: Value 2020-2025 Table 14 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

Toys and Games in the United Kingdom - Industry Overview

MARKET DATA

Table 15 Sales of Toys and Games by Category: Value 2015-2020 Table 16 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 18 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 19 Distribution of Toys and Games by Format: % Value 2015-2020 Table 20 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 22 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 23 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 24 Sales of Traditional Toys and Games by Demographic: % Value 2015-2020 Table 25 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2015-2020 Table 26 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 27 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 28 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 29 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 30 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 31 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 32 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2020-2025 Table 33 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

CATEGORY DATA

Table 34 Sales of Video Games by Category: Value 2015-2020 Table 35 Sales of Video Games by Category: % Value Growth 2015-2020 Table 36 NBO Company Shares of Video Games: % Value 2016-2020 Table 37 LBN Brand Shares of Video Games: % Value 2017-2020 Table 38 NBO Company Shares of Video Games Hardware: % Value 2016-2020 Table 39 LBN Brand Shares of Video Games Hardware: % Value 2017-2020 Table 40 NBO Company Shares of Video Games Software: % Value 2016-2020 Table 41 Distribution of Video Games by Format: % Value 2015-2020 Table 42 Distribution of Video Games Hardware by Format: % Value 2015-2020 Table 43 Distribution of Video Games Software by Format: % Value 2015-2020 Table 44 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020 Table 45 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020 Table 46 Forecast Sales of Video Games by Category: Value 2020-2025 Table 47 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

Toys and Games in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?

MARKET DATA

Table 48 Sales of Toys and Games by Category: Value 2015-2020 Table 49 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 51 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 52 Distribution of Toys and Games by Format: % Value 2015-2020 Table 53 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 54 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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This report originates from Passport, our Video Games research and analysis database.

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