The outlook is very positive over the forecast period, as consumer increasingly look for digital entertainment and shun more traditional toys. The age range of gamers will widen and the consumer base will continue to grow.
There was an unprecedented number of mergers and acquisitions in the video games industry in 2021, and there is a number of high value acquisitions in motion for in the forecast period, including Microsoft’s USD68.7 billion acquisition of Activision Blizzard (the largest in the company’s history) which will likely close in 2023.
Gen Z Canadians have much more appetite for emerging VR technologies than Millennials, Gen X and Baby Boomers, according to Euromonitor Voice of the Consumer: Digital Survey. In 2022, more than half of Gen Z is extremely or moderately interested in playing an online video game in which you are immersed in a virtual environment (using a VR headset), a much larger percentage compared to millennials, Gen X and baby boomers.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.See All of Our Definitions
This report originates from Passport, our Video Games research and analysis database.
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