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Country Report

Video Games in

Video Games in Canada

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New launches help to revive video games hardware

In 2017, video games hardware returned to growth thanks to the launch of new products. These included the PlayStation 4 Pro from Sony, which offers ultra-high resolution 4K clarity and stronger processing power.

Canada witnessing more mobile gaming than console gaming

Gaming is very popular in Canada, with nearly half of the population identifying themselves as gamers. The popularity of console games has remained steady.

Increased competition from digital sales driving the decline of physical games

Consumer spend on digital downloads has been increasing year-on-year, in turn leading to the decline of physical games. Activision Blizzard revealed in its Q3 2017 earnings call that 50% of its Destiny 2 game sales had been in digital format, a new record for the company.

COMPETITIVE LANDSCAPE

Sony remains the leading player in video games hardware but continues to lose share

Sony has remained the leading player in video games hardware since launching the PlayStation, with strong sales of PlayStation 4 helping it to maintain its position. Furthermore, with the release of the PlayStation 4 Pro with 4K capabilities, it has now entered the premium gaming arena.

Sports titles help Electronic Arts to maintain its leading position in video games software

Electronic Arts’ successful sports titles, such as Fifa and NHL, helped the company to maintain its leading position in video games software in 2017. However, at the end of 2017, Electronic Arts released Star Wars: Battlefront in an effort to capitalise on the success of the Star Wars franchise, while also adopting a micro-transaction strategy to sell low-cost virtual goods.

Innovation helps video games industry to generate more revenue

Investment in research and development is paying off as Canadian companies have reported generating nearly 60% of their revenues from innovative products. It is important to mention that most innovations derive from their own teams and without the collaboration of others.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Canada?
What are the major companies Canada?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Canada - Category analysis

HEADLINES

PROSPECTS

New launches help to revive video games hardware

Canada witnessing more mobile gaming than console gaming

Increased competition from digital sales driving the decline of physical games

COMPETITIVE LANDSCAPE

Sony remains the leading player in video games hardware but continues to lose share

Sports titles help Electronic Arts to maintain its leading position in video games software

Innovation helps video games industry to generate more revenue

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Canada - Industry Overview

EXECUTIVE SUMMARY

Further positive growth for toys and games in 2017

Unboxing trend helps traditional toys and games to grow

International manufacturers continue to lead traditional toys and games

Following the bankruptcy of Toys “R” Us manufacturers target supermarkets and hypermarkets

Toys and games expected to continue to record steady growth over the forecast period

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New launches help to revive video games hardware

Canada witnessing more mobile gaming than console gaming

Increased competition from digital sales driving the decline of physical games

COMPETITIVE LANDSCAPE

Sony remains the leading player in video games hardware but continues to lose share

Sports titles help Electronic Arts to maintain its leading position in video games software

Innovation helps video games industry to generate more revenue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Video Games in Canada - Category analysis

HEADLINES

PROSPECTS

New launches help to revive video games hardware

Canada witnessing more mobile gaming than console gaming

Increased competition from digital sales driving the decline of physical games

COMPETITIVE LANDSCAPE

Sony remains the leading player in video games hardware but continues to lose share

Sports titles help Electronic Arts to maintain its leading position in video games software

Innovation helps video games industry to generate more revenue

CATEGORY DATA

Toys and Games in Canada - Industry Overview

EXECUTIVE SUMMARY

Further positive growth for toys and games in 2017

Unboxing trend helps traditional toys and games to grow

International manufacturers continue to lead traditional toys and games

Following the bankruptcy of Toys “R” Us manufacturers target supermarkets and hypermarkets

Toys and games expected to continue to record steady growth over the forecast period

MARKET DATA

SOURCES

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