Video Games in Malaysia

PRE-COVID-19 PERFORMANCE

Mobile games accounts for most sales due to convenience and high smartphone penetration

Video games maintained dynamic double-digit current value growth in 2019. Digital video games software saw the highest sales and highest growth in 2019.

Static consoles dominates, with hand-held consoles losing popularity

In terms of video games hardware, static consoles remained by far the largest category, and also saw the strongest growth in 2019. Although Nintendo Switch remained the most popular platform within static consoles, the response to Nintendo Switch Lite was rather lukewarm, according to trade sources.

New leader in video games due to strength in mobile games

Shanghai Moonton Technology took the lead in video games in value terms in 2019, due to its dynamic increase in share in mobile games, which is the largest category within video games. It is best-known for its mobile multiplayer online battle arena game Mobile Legends: Bang Bang.

2020 AND BEYOND

COVID-19 impact

In 2020, video games is now expected to grow by 14% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 14% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

All categories within video games are expected to see similar growth rates to those previously forecast for 2020, before COVID-19, with trends seen at the end of the review period therefore expected to continue to dictate growth rates.

Recovery and opportunities

COVID-19 is not expected to have an impact on overall value sales in 2020, or in the rest of the forecast period. Growth trends are expected to be a continuation of those seen in the review period.

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