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Country Report

Video Games in

Video Games in Malaysia

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nintendo Switch launch drives growth of static consoles

Static consoles represented the fastest growing category within video games hardware in 2017, boosted by the launch of Nintendo Switch, which quickly became one of the leading static console brands in Malaysia. The Nintendo Switch launch propelled the category out of slowing growth.

Digital game software continues to outperform physical counterpart

In 2017, digital game software continues to post positive growth in value sales while physical game software continues to decline in value sales. The trend can be attributed to the growing popularity of mobile and online games which benefit from the increasing ownership of smartphones and personal computers.

Mobile video games software to post strong growth over forecast period

Over the forecast period mobile games are projected to see the most growth, with value growth stronger than video games software sold for online, console and computer platforms. Growth in the category is supported by the nation’s high mobile penetration and strong network connectivity.

COMPETITIVE LANDSCAPE

Nintendo Co Ltd ranks first in video games

In 2017 Nintendo Co Ltd became the leading player in video games, overtaking Sony Corp which ranked first in the category since 2008. Nintendo’s lead is the result of consumers’ positive response to the launch of Nintendo Switch in static consoles, and The Legend of Zelda: Breath of the Wild in physical and digital console games.

Electronic Arts Inc ranks first in video games software

In 2017 Electronic Arts Inc remained the leader of video games software. The company benefits from its large portfolio of brands across all platforms, which includes popular games such as FIFA and The Sims.

Local game development studios benefit from growth in mobile games

In 2017 small, local mobile game development studios in Malaysia continued to flourish, driven by strong demand for mobile games. Most local development studios were observed to be focused on developing free-to-play games, in line with the category’s shift towards such offerings.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Malaysia?
What are the major companies Malaysia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Malaysia - Category analysis

HEADLINES

PROSPECTS

Nintendo Switch launch drives growth of static consoles

Digital game software continues to outperform physical counterpart

Mobile video games software to post strong growth over forecast period

COMPETITIVE LANDSCAPE

Nintendo Co Ltd ranks first in video games

Electronic Arts Inc ranks first in video games software

Local game development studios benefit from growth in mobile games

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Malaysia’s toys and games industry continues to post positive growth

Counterfeits remain prevalent in Malaysia’s toys and games industry

International brand owners remain dominant

Physical stores remains leading distribution channels

Malaysia’s toys and games industry set to post positive growth over forecast period

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Nintendo Switch launch drives growth of static consoles

Digital game software continues to outperform physical counterpart

Mobile video games software to post strong growth over forecast period

COMPETITIVE LANDSCAPE

Nintendo Co Ltd ranks first in video games

Electronic Arts Inc ranks first in video games software

Local game development studios benefit from growth in mobile games

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Malaysia - Category analysis

HEADLINES

PROSPECTS

Nintendo Switch launch drives growth of static consoles

Digital game software continues to outperform physical counterpart

Mobile video games software to post strong growth over forecast period

COMPETITIVE LANDSCAPE

Nintendo Co Ltd ranks first in video games

Electronic Arts Inc ranks first in video games software

Local game development studios benefit from growth in mobile games

CATEGORY DATA

Toys and Games in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Malaysia’s toys and games industry continues to post positive growth

Counterfeits remain prevalent in Malaysia’s toys and games industry

International brand owners remain dominant

Physical stores remains leading distribution channels

Malaysia’s toys and games industry set to post positive growth over forecast period

MARKET DATA

SOURCES

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