Video Games in Malaysia

PROSPECTS

Price drop for Nintendo Switch supports sales of static consoles

When the new static console Nintendo Switch was released in 2017, it was met with a great deal of enthusiasm from local gamers, not only improving Nintendo Co Ltd’s overall ranking in video games but also giving a huge boost to sales of static consoles in Malaysia. While the current value growth rate of static consoles was not as impressive in 2018 after the initial hype surrounding the launch of Nintendo Switch calmed down, sales remained positive.

Physical video games software continues to lose out to digital format

Malay gamers used to appreciate physical video games software due to its affordability compared to the digital format, and the fact that players could display, trade in and share games with their friends and other players. They were also discouraged from using digital software due to poor internet connection and slow download speeds.

In-game purchases driven by mobile gaming

Mobile games continued to record high current value growth in 2018, supported by the increasing penetration of smartphones in the country and strong network connectivity. Mobile games allow consumers to play on-the-go while travelling as well as generally offering a convenient gaming format.

COMPETITIVE LANDSCAPE

Nintendo strengthens leadership of video games supported by Nintendo Switch

Nintendo Co Ltd retained its leadership of overall video games in 2018, gaining further value share from second-ranked Sony Malaysia. Nintendo’s lead was supported by consumers’ ongoing positive response to the launch of Nintendo Switch in static consoles, in addition to strong current value growth for The Legend of Zelda: Breath of the Wild within digital console games, although this game did not fare as well in the physical format with declining sales in line with the general poor performance of this category.

Further success for local mobile games players

Local games developers continued to emerge within mobile games in Malaysia with new releases. Mobile Legends: Bang Bang from Shanghai Moonton Technology Co Ltd strengthened its leadership of mobile games in 2018, gaining strong value share.

Niche demand for AR/VR technology

Although remaining niche in video games in 2018 in Malaysia, AR/VR headsets appeal to more serious consumers looking to enhance their gaming experience through the use of high-definition technology. The category only had two main brands present in 2018, led by Samsung Gear VR and PlayStation VR, in addition to brands such as HTC VIVE and Oculus Rift.

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