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Country Report

Video Games in

Video Games in Japan

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nintendo Switch effect set to be temporary

Nintendo Switch was behind the largest sales of video games in Japan ever witnessed in 2017. The static console was first launched in the market in March 2017 and made an instant impact on gaming accessories and console games, with the latter returning to growth for the first time in several years.

Mobile games need ignition to stay relevant

Mobile games have long been the driving force of video games, with the category recording exponential growth over the review period. However, mobile games is reaching saturation with growth rates set to achieve a much slower pace in Japan.

Internet retailing remains the dominant distribution channel

Video games is one category in Japan that is characterised by an exceptionally high ratio of internet retailing. The strong popularity of mobile games, which are downloaded through internet platforms such as AppStore and Google Play, boosts the overall performance of online sales.

COMPETITIVE LANDSCAPE

Nintendo retakes first spot thanks to the popularity of Nintendo Switch

Nintendo reclaimed first position in the category during 2017 after Nintendo Switch’s successful performance. Previously the company had lost competitiveness with the rapid growth of mobile games in Japan, which forced mobile-game developers, such as Mixi and GungHo Online Entertainment, and software developers including Bandai Namco, Square Enix and Capcom, to shift their resources to mobile game developments.

Competition intensifies in the stagnant mobile games category

The mobile games category had long been the main driver of video games’ growth in Japan. The leading companies behind this trend, Mixi, GungHo Online Entertainment, Colopl, LINE and Bandai Namco, characterised the category between 2013 and 2015 when the mobile games category grew substantially with these players building the category’s framework.

New launches boost sales during 2017

The positive performance of static consoles was underpinned by the March 2017 launch of new consoles, including Microsoft’s X Box One X, as well as the launch of Nintendo Switch. The X Box One X entered the market in November 2017, with some retailers taking pre-orders and strong Christmas sales of what is the world’s most technologically advanced video games console.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Japan?
What are the major companies Japan?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Japan - Category analysis

HEADLINES

PROSPECTS

Nintendo Switch effect set to be temporary

Mobile games need ignition to stay relevant

Internet retailing remains the dominant distribution channel

COMPETITIVE LANDSCAPE

Nintendo retakes first spot thanks to the popularity of Nintendo Switch

Competition intensifies in the stagnant mobile games category

New launches boost sales during 2017

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in Japan - Industry Overview

EXECUTIVE SUMMARY

Toys and games continues to grow in 2017

Mega hits on toys and games

Bandai Namco Group retains the leading position in toys and games

Toys and games increasingly purchased via non-traditional toys and games stores

Toys and games market expected to contract over the forecast period

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Nintendo Switch effect set to be temporary

Mobile games need ignition to stay relevant

Internet retailing remains the dominant distribution channel

COMPETITIVE LANDSCAPE

Nintendo retakes first spot thanks to the popularity of Nintendo Switch

Competition intensifies in the stagnant mobile games category

New launches boost sales during 2017

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Japan - Category analysis

HEADLINES

PROSPECTS

Nintendo Switch effect set to be temporary

Mobile games need ignition to stay relevant

Internet retailing remains the dominant distribution channel

COMPETITIVE LANDSCAPE

Nintendo retakes first spot thanks to the popularity of Nintendo Switch

Competition intensifies in the stagnant mobile games category

New launches boost sales during 2017

CATEGORY DATA

Toys and Games in Japan - Industry Overview

EXECUTIVE SUMMARY

Toys and games continues to grow in 2017

Mega hits on toys and games

Bandai Namco Group retains the leading position in toys and games

Toys and games increasingly purchased via non-traditional toys and games stores

Toys and games market expected to contract over the forecast period

MARKET DATA

SOURCES

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