In Argentina, video game consoles and video games registered a greater demand, starting from the lockdown period, with the lockdown installed from March 2020. In response to home seclusion, adults and children sought ways to cope with confinement, reaching for video games as a form of entertainment.
Online and mobile games saw strong retail value growth in 2020, benefiting from ease and convenience while also offering free options for consumers. Static consoles also saw heightened growth, with these options fitting well with the demand for entertainment products to pass the hours and relieve boredom and stress.
eSports grew in 2020, amid the COVID-19 pandemic and the preventive confinement measures. This context generated an increase in virtual sporting events, incorporating new teams, new leagues, and competitions.
Compared with the review period, video games is projected to see a faster retail value growth over the forecast period; however, the price of consoles and video games will be a barrier to higher sales. With an economy in crisis and inflationary conditions, the price of consoles and video games is deemed to continue rising, and this will stifle sales among lower-income groups.
Video games will continue to benefit from the strong digitalisation trend in play and entertainment over the coming years. This has been accelerated by COVID-19, the lockdown and stay-at-home measures imposed by the government.
Mobile phones will become the primary gaming device over the coming years, followed by computers, game consoles, and tablets. Mobile gaming rocketed during social confinement as one of the most important and preferred leisure activities among Argentine people, and this will continue to grow rapidly in the forecast period.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Video Games research and analysis database.
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