Even if inflation continues on the high trajectory, video games will register moderate constant value growth. However, consumers will be price sensitive and will continue to shift to cloud and also mobile games, which do not require an initial hefty investment.
Mobile games will be an important driver for future gaming over the forecast period. The increased penetration of smartphones, including from more affordable brands such as Xiaomi, will drive this growth.
E-commerce accounts well over half of value sales and its value share will rise further over the forecast period, especially as gaming moves to the cloud and to mobile and downloadable formats. There is also a much larger and affordable product range available online.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.See All of Our Definitions
This report originates from Passport, our Video Games research and analysis database.
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