Competitive Landscape
Electronic Arts Accelerates Lead as Tax Cut Drives Share Gains
Between 2020 and 2025, video games in Argentina experienced a marked increase in concentration, particularly at the top end of the leaderboard. Electronic Arts Inc emerged as the clear leader, with its share rising significantly from 8% in 2020 to 17% in 2025, more than doubling its position and substantially outpacing other competitors.
Ea and Nintendo Strengthen Brands through New Launches
The Nintendo Switch 2 was officially launched in Argentina in October 2025, offering a Mario Kart World combo at ARS1,499,999 through digital and physical retail partners, which provided a notable boost to hardware value sales in an import-constrained environment. Electronic Arts Inc also released two of the year's most important AAA titles, EA Sports FC 26 and Battlefield 6, both of which were made available in Argentina through digital storefronts in tandem with global releases.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Video Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Video Games in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Video Games in Argentina?
- Which are the leading brands in Video Games in Argentina?
- How are products distributed in Video Games in Argentina?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Argentina?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Video Games in Argentina - Category analysis
Key Data Insights
Video Games Summary
Tax Reform Unlocks Digital Spending and Drives Record Category Growth
Economic Constraints Delay Hardware Upgrades and Reshape Retail Channels
Digital Storefronts and Subscriptions to Redefine How Players Spend
Gift Cards and E-Commerce to Bridge the Gap as Retail Shifts Online
Electronic Arts Accelerates Lead as Tax Cut Drives Share Gains
Ea and Nintendo Strengthen Brands through New Launches
Mercado Libre Accelerates Digital Shift as Tax Cut Boosts Online Sales
Live-Service Design and Free-To-Play Mechanics Reshape Game Development Priorities
Flagship Hardware and Software Launches Demonstrate Platform Confidence in the Market
Localised Content and Gift Card Infrastructure Determine Competitive Positioning
Toys and Games in Argentina - Industry Overview
2025 Developments
Key Data Insights
Digital Access Surge Drives Exceptional Performance
Adult Collectors Anchor Value in Traditional Toys and Games
Omnichannel Promotions and Instalments Shape Holiday Spending Bursts
Digital Platforms and Subscription Pricing to Reshape Consumer Purchasing Patterns
Adult Collectors and Premiumisation to Sustain Traditional Toys and Games Value
Omnichannel Finance Options and Disciplined Promotions to Drive Sales Peaks
Electronic Arts Accelerates Lead as Digital Platforms Surge
Mercado Libre Accelerates Digital Shift as Tax Removal Boosts Online Video Game Sales
Innovation Follows Entertainment Licensing and Hybrid Play
Recent Launches Showcase Digital-First and Hybrid Innovation
Business Impact Reshapes Inventory, Margins, and Speed to Market
Country Reports Disclaimer
The following categories and subcategories are included:
Video Games
-
- Hand-Held Consoles
- Static Consoles
- Gaming Headsets
-
-
- Computer Games (Physical)
- Console Games (Physical)
-
- Computer Games (Digital)
- Console Games (Digital)
- Online Games and Subscriptions
- Mobile Games
-
-
- Console Games (Physical)
- Console Games (Digital)
-
- Computer Games (Physical)
- Computer Games (Digital)
- Online Games and Subscriptions
- Mobile Games
-
-
-
- Computer Games (Game Sales)
- Console Games (Game Sales)
- Online Games and Subscriptions (Game Sales)
- Mobile Games (Game Sales)
-
- Computer Games (In-Game Purchases)
- Console Games (In-Game Purchases)
- Online Games and Subscriptions (In-Game Purchases)
- Mobile Games (In-Game Purchases)
-
-
Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Video Games research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!