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Learn moreAug 2020
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While Argentina was beset by economic recession, the number of local gamers continued to rise and overall sales of video games increased in retail current value terms in 2019. While high inflation played a role in the dynamic retail current value growth in the category, gamers were attracted by the widening range of brands/products, models and video games available.
In 2019, static consoles continued to see a strong decline in retail volume sales. Consumers were put off by sharp increases in unit prices caused by high inflation, the devaluation of the local currency and the tax burden on imported products/services.
Latamel (GBO: Sony Corp) continued to lead a highly fragmented competitive environment in video games in Argentina. Combined, the top three players, Latamel (PlayStation, Nintendo), Electronic Arts and PUBG, accounted for less than one quarter of retail value sales in 2019.
In 2020, sales of video games are expected to grow by 12% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 10% rise in sales forecast in our 2019 edition of toys and games.
Digital computer and console games and online and mobile games are expected to see strong retail value growth at constant 2019 prices over 2020 as a whole. Moreover, static consoles is set to rebound from sales decline in 2019 to register positive retail volume and value growth at constant 2019 prices in 2020.
Compared with the review period, video games is projected to see a faster retail value CAGR at constant 2019 prices over the forecast period. This projection is supported by the upsurge in sales and use of video games hardware and software in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Argentina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.