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Country Report

Video Games in

Video Games in Argentina

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth seen despite recession thanks to widening range and expanding gamer population

Despite the context of economic recession, the number of local gamers rose, and sales of video games increased in current value terms in 2018. This growth was driven by several factors other than inflation.

Currency devaluation impacts sales and company strategies

In 2018, static consoles saw a double-digit volume decline due to sharp increases in unit prices; these were the result of inflation, and the devaluation of the local currency and its impact on imported products. Also due to the devaluation of the Argentinean peso against the dollar, Xbox started to allow consumers in the country to pay in Argentinean pesos, whilst previously gamers had to pay in US dollars.

Move towards digital sales spurred on by cost concerns

In Argentina, physical video games software is priced much higher than digital video games software. This explains the low sales and double-digit decline of physical video games software in 2018, and the double-digit increase in digital video games software, which has sales 20 times higher.

COMPETITIVE LANDSCAPE

Multinational companies maintain lead, with Latamel’s lead normalising following PlayStation spike in 2017

Video games is a fragmented category which is led by multinational companies. The top three companies accounted for less than a third of value sales in 2018, led by Latamel (Sony), followed by Memotec (Electronic Arts) and Supercell.

Argentinean software developers benefit from export-driven innovation

Only multinational players are present in video games hardware in Argentina. However, Argentina has become one of the leaders in the development of video games software in Latin America, mostly within online and mobile games.

Spiderman launched on PlayStation with great success

The worldwide success of Marvel continued in Argentina in 2018. Its Spiderman video game was much desired by PlayStation gamers in the country.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Argentina?
What are the major companies Argentina?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Argentina - Category analysis

HEADLINES

PROSPECTS

Growth seen despite recession thanks to widening range and expanding gamer population

Currency devaluation impacts sales and company strategies

Move towards digital sales spurred on by cost concerns

COMPETITIVE LANDSCAPE

Multinational companies maintain lead, with Latamel’s lead normalising following PlayStation spike in 2017

Argentinean software developers benefit from export-driven innovation

Spiderman launched on PlayStation with great success

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in Argentina - Industry Overview

EXECUTIVE SUMMARY

Growth driven by inflation but lower purchasing power encourages trading down

Discounting, payment currency shift and domestic brands’ push for distribution benefit sales

Latamel maintains lead while domestic player Lionel benefits from offering value

Move towards internet retailing encourages omnichannel focus

Younger gamers and electronic traditional toys and games to boost sales

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Megatrends

Country Report

Video Games in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth seen despite recession thanks to widening range and expanding gamer population

Currency devaluation impacts sales and company strategies

Move towards digital sales spurred on by cost concerns

COMPETITIVE LANDSCAPE

Multinational companies maintain lead, with Latamel’s lead normalising following PlayStation spike in 2017

Argentinean software developers benefit from export-driven innovation

Spiderman launched on PlayStation with great success

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Argentina - Category analysis

HEADLINES

PROSPECTS

Growth seen despite recession thanks to widening range and expanding gamer population

Currency devaluation impacts sales and company strategies

Move towards digital sales spurred on by cost concerns

COMPETITIVE LANDSCAPE

Multinational companies maintain lead, with Latamel’s lead normalising following PlayStation spike in 2017

Argentinean software developers benefit from export-driven innovation

Spiderman launched on PlayStation with great success

CATEGORY DATA

Toys and Games in Argentina - Industry Overview

EXECUTIVE SUMMARY

Growth driven by inflation but lower purchasing power encourages trading down

Discounting, payment currency shift and domestic brands’ push for distribution benefit sales

Latamel maintains lead while domestic player Lionel benefits from offering value

Move towards internet retailing encourages omnichannel focus

Younger gamers and electronic traditional toys and games to boost sales

MARKET DATA

DEFINITIONS

SOURCES

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