After seeing explosive growth during the initial phase of the pandemic, video games in Argentina continued to register solid growth in both current and constant value terms in 2021, driven by home seclusion and the hybrid education model. Being stranded at home without being able to play outside, and drastically reducing their contact with other children, the hours spent in front of the television and in the online games environment increased, as well as the consumption of new games.
Besides facing a hyperinflation scenario for several years, import issues related to the rise of the USD exchange rate, a container crisis that led to a rise in shipping costs, and restrictions implemented by the government made the costs of many imported goods – including newly launched consoles – rise significantly above inflation. Nevertheless, those consumers that could afford consoles continued to update them to the next generation, even though this was at a slower pace compared with previous generations.
In 2021, the rise of digital computer and console video games software continued to negatively impact sales of physical video games software, which registered a negative performance at constant 2021 prices. New consoles come without a Blu-ray or DVD slot, pushing hard for sales to be made via their own online service accounts.
The dire economic situation in Argentina will not stop the continued high growth rates in video games in the forecast period. The response to the restriction on imports and purchases with USD will translate into more migration towards the digital world, where the speed of technological development is less affected by government actions.
Responsible for global gaming fever, online and mobile games will continue to drive growth for video games in the forecast period. With new functions such as cross-device playing, games such as Fortnite and Warzone, which can be used with both online and mobile capabilities, will continue to attract consumers from the most diverse age ranges, increasing their revenues through in-game purchases.
As the new generation of static consoles are being branded as luxury items in Argentina, due to their high prices, the path for consumers to access the latest generation of video games will be mobile gaming. The new mobile devices being launched in the market include better processors and batteries, and even though they are also imported, their status as indispensable for consumers will help lead mobile games to see one of the highest growth rates in the video games category in the forecast period.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See All of Our DefinitionsThis report originates from Passport, our Video Games research and analysis database.
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