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Country Report

Video Games in

Video Games in Argentina

Aug 2020

US$990

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Wider assortments and improving connectivity increase the number of gamers and boost retail value sales

While Argentina was beset by economic recession, the number of local gamers continued to rise and overall sales of video games increased in retail current value terms in 2019. While high inflation played a role in the dynamic retail current value growth in the category, gamers were attracted by the widening range of brands/products, models and video games available.

“Dollarisation” discourages gamers and purchases of digital games

In 2019, static consoles continued to see a strong decline in retail volume sales. Consumers were put off by sharp increases in unit prices caused by high inflation, the devaluation of the local currency and the tax burden on imported products/services.

Players look to marketing, special deals, novelties and retro offerings to gain a competitive edge

Latamel (GBO: Sony Corp) continued to lead a highly fragmented competitive environment in video games in Argentina. Combined, the top three players, Latamel (PlayStation, Nintendo), Electronic Arts and PUBG, accounted for less than one quarter of retail value sales in 2019.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of video games are expected to grow by 12% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 10% rise in sales forecast in our 2019 edition of toys and games.

Affected products within video games

Digital computer and console games and online and mobile games are expected to see strong retail value growth at constant 2019 prices over 2020 as a whole. Moreover, static consoles is set to rebound from sales decline in 2019 to register positive retail volume and value growth at constant 2019 prices in 2020.

Recovery and opportunities

Compared with the review period, video games is projected to see a faster retail value CAGR at constant 2019 prices over the forecast period. This projection is supported by the upsurge in sales and use of video games hardware and software in 2020.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in Argentina?
What are the major companies Argentina?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in Argentina - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider assortments and improving connectivity increase the number of gamers and boost retail value sales

“Dollarisation” discourages gamers and purchases of digital games

Players look to marketing, special deals, novelties and retro offerings to gain a competitive edge

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2014-2019
Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024

Toys and Games in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Economic factors see shift to domestic traditional toys and games and hinder interest in digital products and services

Latamel comes under pressure as PlayStation peaks while local players use multiple strategies to gain value shares in traditional toys and games

Video games is set to post the highest value growth as the digital trend in play and entertainment accelerates

MARKET DATA

Table 15 Sales of Toys and Games by Category: Value 2014-2019
Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024

Megatrends

Country Report

Video Games in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Wider assortments and improving connectivity increase the number of gamers and boost retail value sales

“Dollarisation” discourages gamers and purchases of digital games

Players look to marketing, special deals, novelties and retro offerings to gain a competitive edge

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in Argentina - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider assortments and improving connectivity increase the number of gamers and boost retail value sales

“Dollarisation” discourages gamers and purchases of digital games

Players look to marketing, special deals, novelties and retro offerings to gain a competitive edge

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

Toys and Games in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Economic factors see shift to domestic traditional toys and games and hinder interest in digital products and services

Latamel comes under pressure as PlayStation peaks while local players use multiple strategies to gain value shares in traditional toys and games

Video games is set to post the highest value growth as the digital trend in play and entertainment accelerates

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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