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Learn moreAug 2020
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The videos games category registered a healthy increase in current value sales in 2019, bolstered by ongoing strong growth in the very considerable area of video game software. Ongoing new game releases and updated versions of popular games created high levels of excitement in 2019.
Considered niche products since arriving in the Netherlands only a few years ago with the launch of Google Cardboard and Samsung Gear VR, AR/VR headsets have nevertheless grown in popularity and, although growth rates slowed a bit in 2019, the products continued to see robust retail volume and current value sales growth. That growth was fostered by a raft of recent new product launches, including Sony’s PlayStation VR, HTC Vive and Facebook’s Oculus Rift.
With a big boost in value share, Nintendo Benelux overtook Activision Blizzard Benelux and its stable of popular games—Call of Duty, World of Warcraft, Destiny, others—to become the value share leader in video games in 2019. Nintendo Benelux bounced back from a disappointing 2018 when it lost value share despite a strong performance in 2017 following the launch of the popular Nintendo Switch static console.
Sales of video games are now expected to grow by 5% in constant 2019 value terms in 2020 in light of the impact of COVID-19. This compares to a 6% rise in sales forecast in our 2019 edition of toys and games.
Sales of video games hardware are expected to rise significantly during 2020 as more consumers, both adults and children, seek to enhance their range of in-home entertainment. In particular, demand for static consoles, such as the relatively new and very popular Nintendo Switch, is expected to remain strong throughout the year.
Nearly all areas of the video games category are expected to see growth in 2021 and beyond, but sales performances are anticipated to vary. For example, sales of video games hardware, particularly static consoles, are projected to see steady declines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Netherlands market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.