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Video Games in
Netherlands

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Digital console games continues to be strongest performer due to new launches

Video games software continued to hold the highest value share within video games, with digital console games continuing to be the strongest performer in 2018. New releases of popular games such as God of War and Red Dead Redemption, managed to create excitement amongst gamers, within a crowded landscape that included Call of Duty and Horizon: Zero Dawn.

Mobile and online games played on devices remain popular with both children and adults

Both mobile and online games continued to record positive performances in 2018. Mobile games are supported by consumers becoming increasingly engaged with social gaming as witnessed by the popularity of leading brand Pokémon Go.

AR/VR headsets an interesting niche

Remaining a niche since its arrival in the Netherlands mid-review period with the introduction of Google Cardboard and Samsung Gear VR, demand for AR/VR headsets nevertheless continued to grow strongly in 2018. An increasing number of brands followed including Sony’s PlayStation VR, HTC Vive and Facebook’s Oculus Rift.

COMPETITIVE LANDSCAPE
Mixed results for leading players as demand for hand-held consoles wanes

There was no change to the rankings of leading players in video games in 2018, although they experienced mixed sales results. Activision Blizzard Benelux BV retained its leadership, although it lost some value share.

Smaller players have strong impact on mobile and online gaming

While the leading players faced declining sales, smaller players continued to emerge with exciting proposals for consumers, including Epic Games Inc, which continued to improve its ranking in 2018 following its initial entry in 2017. The company also managed to record triple-digit current value growth, due to its low sales base, with the arrival of Fortnite which launched in online games and took leadership of this category in 2018, while other well-known brands such as World of Warcraft, World of Tanks and Star Wars: The Old Republic suffered from strong declining sales.

Latest release from God of War enthusiastically greeted by gamers

2018 witnessed the newest launch of God of War by Sony Interactive Entertainment Benelux BV in both physical and digital console games. Its impact was immediate as it managed to enter in second position in both formats, pushing Grand Theft Auto in physical and Overwatch in digital to third position.

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Video Games in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values and company shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Video Games in Netherlands?
  • What are the major companies Netherlands?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Video Games in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Digital console games continues to be strongest performer due to new launches
Mobile and online games played on devices remain popular with both children and adults
AR/VR headsets an interesting niche

COMPETITIVE LANDSCAPE

Mixed results for leading players as demand for hand-held consoles wanes
Smaller players have strong impact on mobile and online gaming
Latest release from God of War enthusiastically greeted by gamers

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2013-2018
Table 2 Sales of Video Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Video Games: % Value 2014-2018
Table 4 LBN Brand Shares of Video Games: % Value 2015-2018
Table 5 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 7 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 8 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 9 Distribution of Video Games by Format: % Value 2013-2018
Table 10 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 11 Distribution of Video Games Software by Format: % Value 2013-2018
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 14 Forecast Sales of Video Games by Category: Value 2018-2023
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

Toys and Games in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Slower growth for toys and games due to declining consumer confidence in the economy
Unboxing trend helps drive demand for blind collectibles
Leading players lose share in highly fragmented competitive landscape
Internet retailing continues to strengthen leading position in distribution as traditional channels suffer
Slow but stable current value growth predicted for forecast period

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2013-2018
Table 17 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 19 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 20 Distribution of Toys and Games by Format: % Value 2013-2018
Table 21 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources