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Country Report

Video Games in

Video Games in South Korea

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consoles to decline, AR/VR headsets to grow

Consoles, and particularly hand-held consoles, are set to record declines over the forecast period as a large number of game players shift to online and mobile games. On the other hand, AR/VR headsets is expected to register strong growth due to the widespread usage of these products with computer and console games.

Physical versus digital video games software

Video games software recorded strong growth over the review period and this is set to continue over the forecast period. New video games hardware is internet-connected, which enables access to the Steam platform.

Strong potential for mobile games

Mobile games is set to record strong constant retail value growth over the forecast period. The already-high possession rate of smartphones in 2017 is expected to increase still further over the period, thus supporting growth of mobile games.

COMPETITIVE LANDSCAPE

Nintendo takes the lead in video games hardware

Nintendo of Korea Co took the lead in video games hardware in 2017. The company increased its retail value share due to the unexpectedly successful introduction of Nintendo Switch, which was launched in December 2017 and was an instant success.

Netmarble Games Corp holds the lead in video games software

Netmarble Game Corp retained its lead in video games software in 2017 whilst increasing its retail value share with Lineage 2: Revolution, which was the best-selling video games software. NCsoft Corp followed Netmarble Game Corp in second place.

Two strong players in video games software (digital)

Netmarble Game Corp and NCsoft Corp were the two leading players in video games software (digital) in 2017. These companies are able to support frequent new releases due to their strong investment budgets, strategic marketing and human resources pool.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Video Games in South Korea?
What are the major companies South Korea?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Video Games in South Korea - Category analysis

HEADLINES

PROSPECTS

Consoles to decline, AR/VR headsets to grow

Physical versus digital video games software

Strong potential for mobile games

COMPETITIVE LANDSCAPE

Nintendo takes the lead in video games hardware

Netmarble Games Corp holds the lead in video games software

Two strong players in video games software (digital)

CATEGORY DATA

Table 1 Sales of Video Games by Category: Value 2012-2017
Table 2 Sales of Video Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Video Games: % Value 2013-2017
Table 4 LBN Brand Shares of Video Games: % Value 2014-2017
Table 5 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 7 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 8 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 9 Distribution of Video Games by Format: % Value 2012-2017
Table 10 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 11 Distribution of Video Games Software by Format: % Value 2012-2017
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 14 Forecast Sales of Video Games by Category: Value 2017-2022
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Toys and Games in South Korea - Industry Overview

EXECUTIVE SUMMARY

Toys and games grows in 2017

Popularity of international licensed toys

Mobile games grows

Internet retailing the main distribution channel

Positive outlook for toys and games

MARKET DATA

Table 16 Sales of Toys and Games by Category: Value 2012-2017
Table 17 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 19 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 20 Distribution of Toys and Games by Format: % Value 2012-2017
Table 21 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Video Games in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consoles to decline, AR/VR headsets to grow

Physical versus digital video games software

Strong potential for mobile games

COMPETITIVE LANDSCAPE

Nintendo takes the lead in video games hardware

Netmarble Games Corp holds the lead in video games software

Two strong players in video games software (digital)

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Video Games in South Korea - Category analysis

HEADLINES

PROSPECTS

Consoles to decline, AR/VR headsets to grow

Physical versus digital video games software

Strong potential for mobile games

COMPETITIVE LANDSCAPE

Nintendo takes the lead in video games hardware

Netmarble Games Corp holds the lead in video games software

Two strong players in video games software (digital)

CATEGORY DATA

Toys and Games in South Korea - Industry Overview

EXECUTIVE SUMMARY

Toys and games grows in 2017

Popularity of international licensed toys

Mobile games grows

Internet retailing the main distribution channel

Positive outlook for toys and games

MARKET DATA

SOURCES

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