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Learn moreAug 2020
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The market for video games in the US has historically been dominated by the release of console and online games, with mobile games being viewed as an inferior form of video gaming. However, this stigma has been changing slowly over the past three years and mobile gaming has become more accepted by gamers and the general population.
The shift of consumers towards e-commerce channels and retailers has been accelerated further due to the coronavirus pandemic. Before the pandemic and home seclusion mandates, consumers were already buying video game software and hardware online.
Switch Lite was recently released by Nintendo and has been received very well by consumers in the US. The company has been able to continue increasing sales of its original Switch range as well, without any cannibalisation.
In 2020, sales of video games are now expected to grow by 10% in constant 2019 value terms. This represents an increase from the 5% rise in sales forecast in our 2019 edition of toys and games.
During the year as a whole, sales of mobile games are expected to record dynamic growth as it is cheaper to buy and play such games without spending on hardware. They are also quick and easy to buy as they can be obtained instantly without having to leave the home and visit a physical store, which is particularly significant in light of the closure of non-essential stores in Q2 2020.
Video games will continue to see strong growth over the forecast period, in line with rising demand for video games hardware, both hand-held and static consoles. As most consumers bought Nintendo Switch Lite and Nintendo Switch shortly after their launch, demand is expected to be lower over the forecast period, with most consumers who want one already owning a console and standing by for the latest games releases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in USA market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.