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Learn moreAug 2020
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Video games hardware has never reached its full potential in Indonesia due to its high price point. Indonesia’s disposable income per capita was below IDR3 million per month in 2018 and a Nintendo Switch or PlayStation 4 console costs more than that.
In 2019, VR was no longer the “up-and-coming” new technology compared to how it was viewed four years ago. Consumer hype over VR started dying down as manufacturers struggled to sell more products.
Nintendo remained the leading player in video games hardware in 2019. Nintendo Switch has been gaining popularity within Indonesian families that are increasingly using it for family recreation, and it gained considerable value share in 2019 at the expense of its chief competitor, Sony.
In 2020, sales of video games are now expected to grow by 20% in constant 2019 value terms in light of the impact of COVID-19. This compares to an 18% rise in sales forecast in our 2019 edition of toys and games.
While video games overall was enjoying double-digit year-on-year growth throughout the 2014-2019 review period, the categories that are set to see the most significant boost in 2020 as a result of the CODID-19 pandemic and rising interest in e-sports as a replacement for physical sports events are console games (digital) and mobile games, the latter of which saw a strong increase in the number of active users during this time. As a result, in-game purchases for both console games (digital) and mobile games also are set to register stronger growth over the year.
In 2020 and beyond, the leading video games software player Garena is set to keep growing as it keeps pushing new innovations and grows its e-sports tournaments. PUBG Mobile and Garena Free Fire were both expected to expand their e-sports tournaments in 2020, after Garena had already started 2020 strongly with the release of a new battle map for Free Fire, Kalahari.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Video Games industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Video Games in Indonesia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.