Dominated by mobile games, video games enjoyed strong current value growth in 2020. During the COVID-19 pandemic, people looked for forms of entertainment to help them to pass the many hours they spent at home, with video games a prominent choice.
Demand for mobile games continued to increase strongly in 2020 supported by the fast growing penetration rate of mobile internet devices in Indonesia, including smartphones and tablets that run on various platforms. A growing range of smartphones have become available at under IDR1 million and more local companies have released affordable tablets at around IDR1.
Nintendo significantly reinforced its dominant position in video games hardware in 2020. Prior to the COVID-19 pandemic, Nintendo Switch had already been gaining popularity within Indonesian families who were increasingly using it for family recreation, and its high levels of brand awareness helped it to continue to gain considerable value share in 2020 at the expense of its chief competitor, Sony.
As the immediate threat from COVID-19 diminishes, supported by the roll out of the country’s vaccination programme, Indonesia is expected to see a revival of more normal social and economic activity. While the economic impact of measures introduced to limit the spread of COVID-19 is likely to endure beyond the point that the disease becomes a managed fact of life, consumer confidence is expected to return, helping to support continued growth in video games during the forecast period.
The increasing popularity of smartphones and tablets, which are expected to be increasingly available at affordable prices, is set to further boost sales of mobile games, in particular, and video games in general, during the forecast period. Indeed, mobile games will increasingly gain in importance within video games as, in addition to the increasing penetration of smartphones and tablets, it is expected that the business model of mobile games will evolve with mobile phone operators offering better app stores.
New video games launches will be another important factor contributing to growth during the forecast period. As video games consoles are relatively durable and considered to be expensive, consumers generally do not buy a new one unless the new console has a significant improvement in its specification.
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Understand the latest market trends and future growth opportunities for the Video Games industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Video Games research and analysis database.
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