Competitive Landscape
Sony Extends Leadership as Digital Ecosystems Concentrate Market Value
Video games in Ukraine is highly concentrated, with platform owners and digital ecosystem providers strengthening their positions between 2020 and 2025. Sony Ukraine TOV increased its share from 9% in 2020 to 33% in 2025, supported by strong PlayStation 5 sales and ecosystem engagement.
Reburn's La Quimera Showcases the Strength of Ukraine's Game Development Sector
Notable product launches in 2025 include the release of La Quimera, a new sci-fi shooter IP from Kyiv-based studio Reburn (formerly 4A Games Ukraine), which entered early access in May 2025. This launch marks a significant departure from the studio’s established Metro series and represents a high-profile example of local creative output reaching both domestic and international audiences through digital storefronts.
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Overview:
Understand the latest market trends and future growth opportunities for the Video Games industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Video Games industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Video Games in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Video Games in Ukraine?
- Which are the leading brands in Video Games in Ukraine?
- How are products distributed in Video Games in Ukraine?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Ukraine?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Video Games in Ukraine - Category analysis
Key Data Insights
Video Games Summary
Digital Distribution and Console Demand Drive Market Performance
Steam and Local Developers Reinforce Industry Resilience
Digital Ecosystems and Console Ownership Bring Market Expansion
Rozetka and Local Payment Solutions Support Digital Gaming Ecosystems
Sony Extends Leadership as Digital Ecosystems Concentrate Market Value
Reburn's La Quimera Showcases the Strength of Ukraine's Game Development Sector
Steam and Rozetka Redefine Access as Digital Channels Lead
Account-Based Access and E-Commerce Sustain Consumer Engagement
Toys and Games in Ukraine - Industry Overview
2025 Developments
Key Data Insights
Rozetka Expands Reach as Online Becomes the Default for Toy Purchases
Video Games and Kidult Bring Growth through Premiumisation
Regional Collectibles Strengthen the Appeal of Local Brands
Video Games and Kidult Trend Continue to Bring Further Growth
Digital Retail and Local Relevance Shape Competitive Success
Sony Strengthens Its Leadership as Video Games Drive Market Concentration
E-Commerce Continues to Extend Its Retail Leadership
Rozetka and Epicentrk Benefit From Digital-First Shopping Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Video Games
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- Hand-Held Consoles
- Static Consoles
- Gaming Headsets
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- Computer Games (Physical)
- Console Games (Physical)
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- Computer Games (Digital)
- Console Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Console Games (Physical)
- Console Games (Digital)
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- Computer Games (Physical)
- Computer Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Computer Games (Game Sales)
- Console Games (Game Sales)
- Online Games and Subscriptions (Game Sales)
- Mobile Games (Game Sales)
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- Computer Games (In-Game Purchases)
- Console Games (In-Game Purchases)
- Online Games and Subscriptions (In-Game Purchases)
- Mobile Games (In-Game Purchases)
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Video Games
This is the aggregation of video games hardware and video games software. Electronic/computerised educational toys such as Speak & Spell and LeapFrog are excluded from video games and included under pre-school. Video gaming population refers to the population that played a game at least once in the last 6 months on any covered platform. This includes players who have not spent any money on game purchases or in-game content purchases.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Video Games research and analysis database.
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