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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Austria

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Technological advances in competing areas contribute to declining sales

Home audio and cinema volume and value sales continued to decline in 2019. The growing popularity of using mobile devices such as tablets and smartphones as audio players, as well as the increasing selection and acceptance of wireless speakers, negatively impacted the development of more traditional home audio and cinema products.

Limited impact of new innovative developments

Apart from home cinema and speaker systems, which continues to benefit from the growing popularity of space-saving systems such as soundbars, other home audio and cinema was the only product category to see a rise in volume sales in 2019.

Retro trend limiting declining demand for audio separates

Although demand continues to fall within audio separates, the category has been boosted by the recent rise in interest in vinyl disks. This has consequently increased demand for vinyl players also, thus slowing the overall volume decline.

COMPETITIVE LANDSCAPE

Wide portfolios and commitment to innovation key to success

Despite the challenging retail environment for home audio and cinema in Austria, Sony maintains its strong lead. Present across various products, including new successful lines such as Sony high resolution audio vinyl players, the company was even able to grow its volume share slightly in 2019.

LG focusing on innovation and different price segments to expand consumer base

LG continues to slowly catch up with leading players Sony and Samsung. Although the company has a small sales share in home audio and cinema, it has been registering positive sales.

Focus on specialisation to boost value sales, despite falling demand

Companies with a fairly high level of specialisation have been hit particularly hard by declining demand in home audio and cinema in Austria. Apart from soundbars and vinyl players, specialised systems such as audio separates and hi-fi systems are also seeing strong declines in sales.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Austria?
What are the major brands in Austria?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Austria - Category analysis

HEADLINES

PROSPECTS

Technological advances in competing areas contribute to declining sales

Limited impact of new innovative developments

Retro trend limiting declining demand for audio separates

COMPETITIVE LANDSCAPE

Wide portfolios and commitment to innovation key to success

LG focusing on innovation and different price segments to expand consumer base

Focus on specialisation to boost value sales, despite falling demand

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Austria - Industry Overview

EXECUTIVE SUMMARY

Value for money and innovation key to attracting consumers

New innovations boost value sales, despite falling demand

Samsung leads sales but losing share to emerging players

Specialist stores lead distribution but facing competition from internet retailers

Bleak outlook given new technology trends and cannibalisation from smartphones

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Technological advances in competing areas contribute to declining sales

Limited impact of new innovative developments

Retro trend limiting declining demand for audio separates

COMPETITIVE LANDSCAPE

Wide portfolios and commitment to innovation key to success

LG focusing on innovation and different price segments to expand consumer base

Focus on specialisation to boost value sales, despite falling demand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Austria - Category analysis

HEADLINES

PROSPECTS

Technological advances in competing areas contribute to declining sales

Limited impact of new innovative developments

Retro trend limiting declining demand for audio separates

COMPETITIVE LANDSCAPE

Wide portfolios and commitment to innovation key to success

LG focusing on innovation and different price segments to expand consumer base

Focus on specialisation to boost value sales, despite falling demand

CATEGORY DATA

Consumer Electronics in Austria - Industry Overview

EXECUTIVE SUMMARY

Value for money and innovation key to attracting consumers

New innovations boost value sales, despite falling demand

Samsung leads sales but losing share to emerging players

Specialist stores lead distribution but facing competition from internet retailers

Bleak outlook given new technology trends and cannibalisation from smartphones

MARKET DATA

SOURCES

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