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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Austria

15 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Technological advances in competing products contribute to declining sales

Home audio and cinema in Austria recorded further volume and value declines in 2018. The growing popularity of mobile devices such as tablets or smartphones as audio players as well as the increasing selection and acceptance of wireless speakers negatively impacted the development of more traditional home audio and cinema products.

Innovative technologies only have minor positive impact, possibly losing speed

Apart from home cinema and speaker systems which still benefited from the growing popularity and demand for space-saving systems such as soundbars, other home audio and cinema was the only product category recording positive volume sales development in 2018. The marginally increasing volume sales of other home audio and cinema, came mainly from DAB+ radios which did not fare well as most Austrian households own at least one UKW radio, known to be reliable and therefore still popular.

Retro trend has a positive impact on specific products but limited effect overall

A small but noteworthy improvement was recorded within audio separates as more Austrian consumers started purchasing vinyl disks again. This consequently increased demand for vinyl players, too, thereby slowing the overall volume decline in 2018.

COMPETITIVE LANDSCAPE

Large portfolio supports Sony Europe’s continued success

Despite the challenging retail environment for home audio and cinema in Austria, Sony Europe maintained its strong lead in 2018. Being present across various products including new successful lines such as the Sony high resolution audio vinyl players, the company was even able to grow its volume share slightly.

Sonos Inc refocuses for higher profitability

Despite the confusion caused for distributors working with Sonos in Austria by the sudden cancellation of all contracts in line with the company’s restructuring process, Sonos maintained fairly stable retail volume sales in 2018. Leaner processes and lowered administrative efforts are goals of the new structure, hopefully granting the company a positive and steady future development.

Specialisation can positively affect value sales, while volumes keep declining

Companies with a fairly high level of specialisation particularly suffered from the declining demand in home audio and cinema in Austria. Apart from soundbars and vinyl players, specialised systems such as audio separates or hi-fi systems all recorded strong declines.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Austria?
What are the major brands in Austria?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Austria - Category analysis

HEADLINES

PROSPECTS

Technological advances in competing products contribute to declining sales

Innovative technologies only have minor positive impact, possibly losing speed

Retro trend has a positive impact on specific products but limited effect overall

COMPETITIVE LANDSCAPE

Large portfolio supports Sony Europe’s continued success

Sonos Inc refocuses for higher profitability

Specialisation can positively affect value sales, while volumes keep declining

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 2 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Consumer Electronics in Austria - Industry Overview

EXECUTIVE SUMMARY

Value for money, added benefits and innovation remain essential for success

Positive effects slow volume declines and grow value sales in Austria

Leading player Samsung Electronics continues to lose sales share

Electronics and appliance specialist retailers dominate and internet retailing grows

The outlook is poor for consumer electronics

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Audio and Cinema in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Technological advances in competing products contribute to declining sales

Innovative technologies only have minor positive impact, possibly losing speed

Retro trend has a positive impact on specific products but limited effect overall

COMPETITIVE LANDSCAPE

Large portfolio supports Sony Europe’s continued success

Sonos Inc refocuses for higher profitability

Specialisation can positively affect value sales, while volumes keep declining

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Audio and Cinema in Austria - Category analysis

HEADLINES

PROSPECTS

Technological advances in competing products contribute to declining sales

Innovative technologies only have minor positive impact, possibly losing speed

Retro trend has a positive impact on specific products but limited effect overall

COMPETITIVE LANDSCAPE

Large portfolio supports Sony Europe’s continued success

Sonos Inc refocuses for higher profitability

Specialisation can positively affect value sales, while volumes keep declining

CATEGORY DATA

Consumer Electronics in Austria - Industry Overview

EXECUTIVE SUMMARY

Value for money, added benefits and innovation remain essential for success

Positive effects slow volume declines and grow value sales in Austria

Leading player Samsung Electronics continues to lose sales share

Electronics and appliance specialist retailers dominate and internet retailing grows

The outlook is poor for consumer electronics

MARKET DATA

SOURCES

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