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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Austria

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lower-priced devices aligned with lifestyle trends post growth despite pandemic

COVID-19’s arrival has led to widespread job losses and reduced working hours in Austria, cutting consumer budgets for home audio and cinema. Sales have also been hampered by the closure of leading store-based channel electronics and appliance specialists during the country’s lockdown.

Traditional products are pushed further out by portable, wireless solutions

Overall, home audio and cinema volume and value sales continue to decline in 2020, with the rate accelerating owing to the disruption and effects of COVID-19. While e-commerce has been utilised much more for category purchases during store closures and because of general resistance to visiting stores if it can be avoided, bigger-ticket items such as hi-fi systems are less likely to be sold online.

Sony heads a tough competitive landscape

Despite contending with store closures and contractions in purchasing power related to COVID-19, Sony maintains its strong lead in 2020. Present across various products, including new successful lines such as Sony high-resolution audio vinyl players, the company is even set to grow its volume share slightly in the year despite a slight sales decline.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Austria?
What are the major brands in Austria?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lower-priced devices aligned with lifestyle trends post growth despite pandemic

Traditional products are pushed further out by portable, wireless solutions

Sony heads a tough competitive landscape

RECOVERY AND OPPORTUNITIES

Smartphones and wireless speakers to diminish demand further

Soundbars and other home audio and cinema to keep carrying the category

Innovation a must for staying relevant as demand falls

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Leader Samsung proving resilient to economic shock caused by pandemic

Retailing shift

Economic downturn to reinforce conservative attitude towards consumer electronics

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lower-priced devices aligned with lifestyle trends post growth despite pandemic

Traditional products are pushed further out by portable, wireless solutions

Sony heads a tough competitive landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lower-priced devices aligned with lifestyle trends post growth despite pandemic

Traditional products are pushed further out by portable, wireless solutions

Sony heads a tough competitive landscape

RECOVERY AND OPPORTUNITIES

Smartphones and wireless speakers to diminish demand further

Soundbars and other home audio and cinema to keep carrying the category

Innovation a must for staying relevant as demand falls

CATEGORY DATA

Consumer Electronics in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Leader Samsung proving resilient to economic shock caused by pandemic

Retailing shift

Economic downturn to reinforce conservative attitude towards consumer electronics

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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