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Learn moreOct 2020
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COVID-19’s arrival has led to widespread job losses and reduced working hours in Austria, cutting consumer budgets for home audio and cinema. Sales have also been hampered by the closure of leading store-based channel electronics and appliance specialists during the country’s lockdown.
Overall, home audio and cinema volume and value sales continue to decline in 2020, with the rate accelerating owing to the disruption and effects of COVID-19. While e-commerce has been utilised much more for category purchases during store closures and because of general resistance to visiting stores if it can be avoided, bigger-ticket items such as hi-fi systems are less likely to be sold online.
Despite contending with store closures and contractions in purchasing power related to COVID-19, Sony maintains its strong lead in 2020. Present across various products, including new successful lines such as Sony high-resolution audio vinyl players, the company is even set to grow its volume share slightly in the year despite a slight sales decline.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Austria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.