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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Greece

19 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Wireless connectivity is the key trend in home audio and cinema in 2017. Consumer trends favour Bluetooth (micro) hi-fi systems, sound bars and multiroom speakers, while devices that can produce more watts are increasingly preferred. As LCD TVs become thinner, the demand for high audio quality coupled with simplicity and the lack of wires running around the house, pushes consumers towards these solutions, while portable wireless speakers are also on the rise. The performance of these subcategories helped sustain volume sales amidst a rather unfavourable economic environment, characterised by the consumer tendency to cut down on any purchase considered to be of secondary importance. Overall, home audio and cinema volume sales declined by mild 4% in 2017.

COMPETITIVE LANDSCAPE

The competitive landscape for home audio and cinema in Greece is dominated by international brands and manufacturers since there are no local players with any significant sales. Overall, the leading brands within home audio and cinema are Samsung and LG, which hold a combined retail volume share of 44% in 2017. This is due to these brands being very strongly positioned and widely distributed, with both offering greater product variety and frequent offers.

PROSPECTS

Amidst ongoing economic hardship and uncertainty that causes consumers to spend less on anything that is not deemed a top priority, demand is set to remain low for home audio and cinema in Greece and volume sales will decline at a negative 6% CAGR. Future trends will continue revolving around connectivity to TVs, smartphones and computers. Proliferation of thinner LCD TVs will keep encouraging consumers who want better sound quality and fewer cables towards sound bars, yet their performance will largely depend on the scale to which manufacturers and retailers will be promoting them along with TVs. In any case, sound bars will outsell “traditional” home cinema and speaker systems, which will continue declining. As a result, home cinema and speaker systems as a whole will see retail volume sales declining with a negative 1% CAGR.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Greece?
What are the major brands in Greece?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Greece - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 2 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Audio and Cinema in Greece - Company Profiles

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Market continues declining amidst prolonged uncertainty and lack of economic development

Smartphones mature but remain centre of consumer focus

Multinational brands dominate the market

Battle between two multinational retail giants, with shift towards omnichannel approach

Consumer electronics set to decline further before stabilising at low levels

KEY TRENDS AND DEVELOPMENTS

Consumer electronics decline once again amidst economic hardship and uncertainty

Outlook

Intense competition among retail giants Media Markt and Kotsovolos

Outlook

Smartphones mature but remain consumers’ top priority

Outlook

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 13 Sales of Consumer Electronics by Category: Value 2012-2017
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Audio and Cinema in Greece

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Greece - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Greece - Company Profiles

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Market continues declining amidst prolonged uncertainty and lack of economic development

Smartphones mature but remain centre of consumer focus

Multinational brands dominate the market

Battle between two multinational retail giants, with shift towards omnichannel approach

Consumer electronics set to decline further before stabilising at low levels

KEY TRENDS AND DEVELOPMENTS

Consumer electronics decline once again amidst economic hardship and uncertainty

Intense competition among retail giants Media Markt and Kotsovolos

Smartphones mature but remain consumers’ top priority

MARKET DATA

SOURCES

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