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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Greece

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shift towards connected devices continues

Wireless connectivity via Bluetooth is the main trend driving developments within home audio and cinema. There has been a clear shift from “traditional” non-connected devices towards connected home audio systems.

Connectivity trend helps to limit declining demand within speakers

Speakers volume sales continued to fall strongly in 2019. However, the rate of decline was limited by the performance of connected audio home speakers, in line with the overall Bluetooth connectivity trend.

Boom in demand for soundbars off-sets falling interest in traditional speakers

Home cinema and speaker systems continued to post healthy retail volume growth in 2019. Further increases are expected over the forecast period, boosted by the performance of soundbars.

COMPETITIVE LANDSCAPE

Economy strategy helps LG attract price sensitive Greek consumers

The competitive landscape within home audio and cinema in Greece is dominated by international manufacturers and brands, with domestic players accounting for negligible sales. South Korean brands LG and Samsung occupy the top two places in retail volume sales terms and are strongly positioned and widely distributed, with both brands offering a wide variety of products, frequent special offers and low prices.

Leading South Korean brands face growing competition from low cost players

The leading brands in home cinema and speaker systems remain LG, Sony and Samsung, which continue to account for the majority of retail volume sales. These three multinationals benefit from strong consumer awareness and widely distributed brands across all price ranges.

Offering of connected audio home systems key to success

LG continues to lead retail volume sales within connected audio home systems (speakers and Hi-Fi systems), followed by Sony and Samsung. These major players focus on the dynamic loudspeakers category and also benefit from high brand awareness, offering of a wide range of price options, and frequent special offers through chained specialist retailers.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Greece?
What are the major brands in Greece?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Greece - Category analysis

HEADLINES

PROSPECTS

Shift towards connected devices continues

Connectivity trend helps to limit declining demand within speakers

Boom in demand for soundbars off-sets falling interest in traditional speakers

COMPETITIVE LANDSCAPE

Economy strategy helps LG attract price sensitive Greek consumers

Leading South Korean brands face growing competition from low cost players

Offering of connected audio home systems key to success

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Signs of stabilisation as consumer electronics recovers from economic crisis

Smartphones remain essential but sales stagnating due to high maturity

International brands dominate but facing growing domestic competition

Traditional stores lead distribution, despite shift towards internet retailing

Smartphone connectivity trend key to growth over forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shift towards connected devices continues

Connectivity trend helps to limit declining demand within speakers

Boom in demand for soundbars off-sets falling interest in traditional speakers

COMPETITIVE LANDSCAPE

Economy strategy helps LG attract price sensitive Greek consumers

Leading South Korean brands face growing competition from low cost players

Offering of connected audio home systems key to success

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Greece - Category analysis

HEADLINES

PROSPECTS

Shift towards connected devices continues

Connectivity trend helps to limit declining demand within speakers

Boom in demand for soundbars off-sets falling interest in traditional speakers

COMPETITIVE LANDSCAPE

Economy strategy helps LG attract price sensitive Greek consumers

Leading South Korean brands face growing competition from low cost players

Offering of connected audio home systems key to success

CATEGORY DATA

Consumer Electronics in Greece - Industry Overview

EXECUTIVE SUMMARY

Signs of stabilisation as consumer electronics recovers from economic crisis

Smartphones remain essential but sales stagnating due to high maturity

International brands dominate but facing growing domestic competition

Traditional stores lead distribution, despite shift towards internet retailing

Smartphone connectivity trend key to growth over forecast period

MARKET DATA

SOURCES

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