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Learn moreOct 2020
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Demand for most types of home audio and cinema products in Greece has slowed or declined consistently in recent years. This is partly due to maturity and ongoing financial hardship arising from the country’s prolonged economic difficulties.
While growth rates will be modest and down massively on 2019 due to the fallout of COVID-19, home cinema and speaker systems is the only category projected to post positive results in volume and current value terms for 2020 as a whole. Its continued expansion will be underpinned by strong demand for soundbars, with models that include subwoofers and offer Bluetooth connectivity or built-in Wi-Fi remaining by far the most popular.
LG Electronics looks set to further consolidate its already sizeable lead in home audio and cinema with a healthy volume share gain in 2020. The company’s competitive pricing strategy will enable it to withstand the negative economic impact of COVID-19 better than many rivals, while its performance will also be lifted by rising interest in more sophisticated products introduced towards the end of the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.