Sales of home audio and cinema overall are projected to see continual decline in Greece during the forecast period, although buoyed by positive growth in home cinema and speaker systems. The shift to digital content is set to increase further in the forecast period.
A key challenge for wired speakers is the rise in wireless Bluetooth speakers which cannibalise sales. The latter have portability as a key competitive advantage and as consumers cut down spending on electronics due to the decline in disposable incomes that they will face in the forecast period, they will prioritise products that are more flexible to the occasions they serve, both in and out of the home.
Notwithstanding the economic hardship that is set to gather pace post-COVID-19, consumers are expected to be seen trading up to added-value, more premium home audio appliances, yet purchase fewer nice-to-have ones, prioritising the types of home audio they need or will use the most. The development of marketplaces will give rise to second-hand C2C sales and consumers that may have typically chosen an economy brand to save money will be more likely to opt for a second-hand premium brand rather than a new economy one.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See All of Our DefinitionsThis report originates from Passport, our Home Audio and Cinema research and analysis database.
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