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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Thailand

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shift to wireless connectivity and smaller residential spaces makes the category increasingly overlooked

Home audio and cinema in Thailand has seen a significant shift away from the old-style stereo set or home theatre towards wireless devices or just a smartphone. The shift has led to a decline in home audio and cinema sales as many consumers prefer to listen to music online or via a live stream.

The actual experience beats the virtual experience when it comes to buying home audio and cinema

Thai people are still not comfortable buying home audio and cinema products online due to there being insufficient security and trust. Electronics and appliance specialist retailers is the preferred channel.

COMPETITIVE LANDSCAPE

Pioneer leads a competitive, promotional-driven category

Pioneer leads the category as the brand is a well-known provider of high-quality home audio and cinema products. The brand is active on Facebook, where it notifies its consumer base of promotions, discounts and new product releases such as the Pioneer UDP-LX500, a universal disc player.

International names matter to Thais

International brands generate the most volume sales in the category, such as Pioneer the overall leader, Sony, JBL and Bose. They are able to offer a wide variety of products at different price points to target various consumer segments.

Wireless devices are in sync with modern lifestyles

RTB Technology Co Ltd, the distributor of many well-known international sound system brands such as Jabra, Maxwell and Bang & Olufsen, has foreseen that the demand for wireless devices will continue growing. Thus, it is adjusting its marketing strategy by using digital advertising, whereby product review video clips and videos introducing the product and its instructions are available via social media.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Thailand?
What are the major brands in Thailand?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Thailand - Category analysis

HEADLINES

PROSPECTS

Shift to wireless connectivity and smaller residential spaces makes the category increasingly overlooked

The actual experience beats the virtual experience when it comes to buying home audio and cinema

COMPETITIVE LANDSCAPE

Pioneer leads a competitive, promotional-driven category

International names matter to Thais

Wireless devices are in sync with modern lifestyles

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Thailand - Industry Overview

EXECUTIVE SUMMARY

Smartphones control other devices – and the market

Gaming is a serious business in Thailand

Chinese brands are hugely popular with Thais thanks to low prices and good quality

More people are shopping online although the majority prefer the personal touch

5G could open the gates to a new wave of smart devices in Thailand

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shift to wireless connectivity and smaller residential spaces makes the category increasingly overlooked

The actual experience beats the virtual experience when it comes to buying home audio and cinema

COMPETITIVE LANDSCAPE

Pioneer leads a competitive, promotional-driven category

International names matter to Thais

Wireless devices are in sync with modern lifestyles

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Thailand - Category analysis

HEADLINES

PROSPECTS

Shift to wireless connectivity and smaller residential spaces makes the category increasingly overlooked

The actual experience beats the virtual experience when it comes to buying home audio and cinema

COMPETITIVE LANDSCAPE

Pioneer leads a competitive, promotional-driven category

International names matter to Thais

Wireless devices are in sync with modern lifestyles

CATEGORY DATA

Consumer Electronics in Thailand - Industry Overview

EXECUTIVE SUMMARY

Smartphones control other devices – and the market

Gaming is a serious business in Thailand

Chinese brands are hugely popular with Thais thanks to low prices and good quality

More people are shopping online although the majority prefer the personal touch

5G could open the gates to a new wave of smart devices in Thailand

MARKET DATA

SOURCES

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