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Learn moreSep 2020
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The home audio and cinema category, which has registered volume sales declines across the board in recent years, saw a slight boost in the first quarter of 2020 as some consumers, locked down at home as a result of the COVID-19 pandemic, sought to upgrade their in-home entertainment options. However, the rise in demand was relatively slight and it is expected that the category overall will continue to post a decline by the end of 2020.
Retail volume sales of home audio and cinema have benefited from consumer interest in soundbars in recent years. In the early months of 2020, as consumers spent more time at home due to the pandemic-inspired lockdown and now as a result of other restrictions on movement and gathering, demand for soundbars increased as many consumers looked for ways to enhance their in-home entertainment devices.
The leaders in the home audio and cinema category in Turkey tend to be large international players with well-recognised and trusted brands. As it did during the review period, LG Electronics Ticaret is holding the leadership position in volume share terms in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Turkey market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.