As the effects of the pandemic subside and consumers return to post-pandemic lifestyles, they will be spending less time at home, thus reducing demand for new audio and cinema equipment. Many products in the sub-category are seen as old-fashioned despite being luxury goods affordable for urban consumers.
As seen elsewhere in consumer electronics, e-commerce sales saw significant boost in home audio and cinema during the pandemic thanks to the closure of non-essential store-based retailers. This trend will continue over the forecast period, as appreciation for the convenience offered through the e-commerce channel grows.
Average unit prices continue to rise in line with inflationary pressures, albeit at lower rates than seen with the cost increase spikes in 2020 and 2021. The deprecation of the TRY and currency fluctuations with the USD and EUR are leading to higher costs of imports and production.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.See All of Our Definitions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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