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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Turkey

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Overall category performance suffers as consumers shifts to more modern alternatives

The home audio and cinema category saw declines across the board in 2019. This occurred as products such as hi-fi systems and audio separates were increasingly perceived as old-fashioned by all but the most ardent audio enthusiasts, while products such as digital media player docks were adversely affected by the consumer shift towards alternatives such as wireless speakers.

Soundbars to benefit from lengthening TV replacement cycles

Home audio and cinema benefited from consumer interest in soundbars in recent years, although the category struggled with declining sales of televisions arising from deteriorating consumer purchasing power. It is predicted that over the forecast period televisions will recover slightly.

Discounters and internet retailing set to gain distribution volume share

In terms of distribution, it is expected that soundbars in particular will become much more widely available through discounters, as the decline in annual volume sales forces the majority of category players to develop retail strategies to deplete their stocks. They are likely to opt for marketing their products at very affordable prices, given the high price-sensitivity of consumers, particularly during a period of economic hardship.

COMPETITIVE LANDSCAPE

LG loses share as Samsung expands distribution

LG Electronics Ticaret AS continued to lead home audio and cinema in 2018, as the company successfully increased the availability of its products through emerging retailing concepts, particularly discounters. However, its share was eroded by Samsung, which proved increasingly competitive.

LG, Samsung and Philips may have to fend off domestic competition

LG and Samsung offer a wide range of products compared with their competitors, and benefit from strong availability through popular consumer electronics specialists. It is expected that in coming years, highly recognised international brands LG, Samsung and Philips will continue to lead sales, although they may lose volume share to domestic brands such as Vestel, as consumers in Turkey increasingly prefer more affordable options.

Domestic players set to gain share

Over the course of the review period the presence of domestic players were limited in this category by the exceptional strength of international players, LG, Samsung and Philips. However, domestic players are expected to become more significant in coming years given the increasing price sensitivity of consumers, and the greater affordability of their products compared with their multinational counterparts.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Turkey?
What are the major brands in Turkey?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Turkey - Category analysis

HEADLINES

PROSPECTS

Overall category performance suffers as consumers shifts to more modern alternatives

Soundbars to benefit from lengthening TV replacement cycles

Discounters and internet retailing set to gain distribution volume share

COMPETITIVE LANDSCAPE

LG loses share as Samsung expands distribution

LG, Samsung and Philips may have to fend off domestic competition

Domestic players set to gain share

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Spending power and broadband penetration key to market performance

Replacement cycles lengthen as consumer spending power is constrained

Competition intensifies across the board, black market products represent a threat

Online and discounters set to become increasingly important

Price to remain key, with local players set to gain share

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Overall category performance suffers as consumers shifts to more modern alternatives

Soundbars to benefit from lengthening TV replacement cycles

Discounters and internet retailing set to gain distribution volume share

COMPETITIVE LANDSCAPE

LG loses share as Samsung expands distribution

LG, Samsung and Philips may have to fend off domestic competition

Domestic players set to gain share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Turkey - Category analysis

HEADLINES

PROSPECTS

Overall category performance suffers as consumers shifts to more modern alternatives

Soundbars to benefit from lengthening TV replacement cycles

Discounters and internet retailing set to gain distribution volume share

COMPETITIVE LANDSCAPE

LG loses share as Samsung expands distribution

LG, Samsung and Philips may have to fend off domestic competition

Domestic players set to gain share

CATEGORY DATA

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Spending power and broadband penetration key to market performance

Replacement cycles lengthen as consumer spending power is constrained

Competition intensifies across the board, black market products represent a threat

Online and discounters set to become increasingly important

Price to remain key, with local players set to gain share

MARKET DATA

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