Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Home Audio and Cinema in

Home Audio and Cinema in Turkey

16 pages, Aug 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Home audio and cinema sales to continue falling

Home audio and cinema sales have fallen strongly since 2013, with hi-fi systems no longer being popular and consumers mainly preferring portable options. In addition, the swift expansion of smartphones and wireless speakers in Turkey, thanks to massive cellular broadband infrastructure investments by network providers, have also contributed to this downwards trend, resulting in a fall in demand not only for hi-fi systems, but also digital media player docks.

Revival in home cinema and speaker systems to ensure soft landing

Rising income levels during the review period positively impacted demand for consumer electronics, with the majority of consumers being able to afford technology items. The rise in consumer wealth had a significant impact on volume sales in areas that were once perceived as luxury, such as peripheral multimedia systems like home cinema projectors, speaker systems and soundbars.

Internet retailers to gain significant volume share over forecast period

The number of internet users in Turkey grew rapidly over the review period, along with the spread of broadband internet in households and the swift adoption of smartphones among young and tech-savvy urban consumers. Consequently, retailing via digital platforms is growing in popularity, with home audio and cinema also being affected by this phenomenon due to the tech-savvy nature of the majority of internet users in the country.

COMPETITIVE LANDSCAPE

LG and Samsung continue to lead home audio and cinema sales

Many consumers in Turkey opt for the same home cinema and speaker and television brand. Consequently, leading television players LG and Samsung led home audio and cinema sales over the review period.

Companies to narrow portfolios within outdated areas

Towards the end of the review period, the shelf space given to hi-fi systems and digital media player docks significantly narrowed within leading consumer electronics specialist chains due to the dramatic fall in the popularity of such products. Simultaneously, companies swiftly changed their product portfolios and delisted their outdated products.

Growing focus on soundbars

Over the forecast period, numerous companies are expected to exit from hi-fi systems and digital media player docks and increase their focus on emerging areas such as soundbars. However, it is expected that hi-fi systems and digital media player docks sales will remain significant, while domestic producers offering more affordable prices are also set to enter the area.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Turkey?
What are the major brands in Turkey?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Home Audio and Cinema in Turkey - Category analysis

HEADLINES

PROSPECTS

Home audio and cinema sales to continue falling

Revival in home cinema and speaker systems to ensure soft landing

Internet retailers to gain significant volume share over forecast period

COMPETITIVE LANDSCAPE

LG and Samsung continue to lead home audio and cinema sales

Companies to narrow portfolios within outdated areas

Growing focus on soundbars

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 2 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Volume sales decline in 2018

Deteriorating economy negatively impacts sales

Low priced brands gain volume share

Discounters and internet retailers post healthy growth

Volume sales to recover over forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Audio and Cinema in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Home audio and cinema sales to continue falling

Revival in home cinema and speaker systems to ensure soft landing

Internet retailers to gain significant volume share over forecast period

COMPETITIVE LANDSCAPE

LG and Samsung continue to lead home audio and cinema sales

Companies to narrow portfolios within outdated areas

Growing focus on soundbars

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Audio and Cinema in Turkey - Category analysis

HEADLINES

PROSPECTS

Home audio and cinema sales to continue falling

Revival in home cinema and speaker systems to ensure soft landing

Internet retailers to gain significant volume share over forecast period

COMPETITIVE LANDSCAPE

LG and Samsung continue to lead home audio and cinema sales

Companies to narrow portfolios within outdated areas

Growing focus on soundbars

CATEGORY DATA

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

Volume sales decline in 2018

Deteriorating economy negatively impacts sales

Low priced brands gain volume share

Discounters and internet retailers post healthy growth

Volume sales to recover over forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports