Retail volume sales of home cinema and audio are expected to decrease in the forthcoming period. Many products in home audio and cinema are seen as old-fashioned despite being luxury goods affordable for urban consumers, and so a growing number of Turkish consumers are expected to reject them.
International brands are predicted to dominate the sector in the coming years, with LG Electronics Ticaret AS and Samsung Electronics Istanbul Paz ve Tic Ltd Sti each taking one-quarter of retail volume sales. LG and Samsung benefit from their offer of high-quality products embracing cutting-edge technology to enhance the home audio and cinema experience.
A significant proportion of retail volume sales are commanded by international brands that are imported into Turkey. The depreciation of the Turkish Lira is likely to result in further unit price increases as the currency causes import costs to rise.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.See All of Our Definitions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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