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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Turkey

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Volume sales continue to decline in 2020 despite brief pandemic-related Q1 rise in demand

The home audio and cinema category, which has registered volume sales declines across the board in recent years, saw a slight boost in the first quarter of 2020 as some consumers, locked down at home as a result of the COVID-19 pandemic, sought to upgrade their in-home entertainment options. However, the rise in demand was relatively slight and it is expected that the category overall will continue to post a decline by the end of 2020.

Interest in soundbars rebounds somewhat as home-bound consumers seek to upgrade their in-home entertainment in 2020

Retail volume sales of home audio and cinema have benefited from consumer interest in soundbars in recent years. In the early months of 2020, as consumers spent more time at home due to the pandemic-inspired lockdown and now as a result of other restrictions on movement and gathering, demand for soundbars increased as many consumers looked for ways to enhance their in-home entertainment devices.

LG Electronics Ticaret AS set to maintain top spot in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti

The leaders in the home audio and cinema category in Turkey tend to be large international players with well-recognised and trusted brands. As it did during the review period, LG Electronics Ticaret is holding the leadership position in volume share terms in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Turkey?
What are the major brands in Turkey?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales continue to decline in 2020 despite brief pandemic-related Q1 rise in demand

Interest in soundbars rebounds somewhat as home-bound consumers seek to upgrade their in-home entertainment in 2020

LG Electronics Ticaret AS set to maintain top spot in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti

RECOVERY AND OPPORTUNITIES

Retail volume sales set to continue to decline at rate near that of review period

Heightened price-sensitivity opens door for discounters to gain share over forecast period

Desire for convenience to continue to propel demand for wireless speakers over forecast period

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Volume sales continue to decline in 2020 despite brief pandemic-related Q1 rise in demand

Interest in soundbars rebounds somewhat as home-bound consumers seek to upgrade their in-home entertainment in 2020

LG Electronics Ticaret AS set to maintain top spot in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales continue to decline in 2020 despite brief pandemic-related Q1 rise in demand

Interest in soundbars rebounds somewhat as home-bound consumers seek to upgrade their in-home entertainment in 2020

LG Electronics Ticaret AS set to maintain top spot in 2020, followed closely by Samsung Electronics Istanbul Paz ve Tic Ltd Sti

RECOVERY AND OPPORTUNITIES

Retail volume sales set to continue to decline at rate near that of review period

Heightened price-sensitivity opens door for discounters to gain share over forecast period

Desire for convenience to continue to propel demand for wireless speakers over forecast period

CATEGORY DATA

Consumer Electronics in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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