Home audio and cinema is set to see a continued significant decline in sales in 2021. The category continues to suffer from substitution by portable devices and more modern alternatives.
The increasing competition from alternative devices is increasing the importance of high-end home audio and cinema products, as consumers who decide to purchase products such as audio systems tend to opt for more specialised, high-quality items.
Pioneer is expected to remain the largest player in home audio and cinema in 2021, as it registers further growth in its share of overall volume sales. Polish consumers appreciate its extensive product portfolio and new product developments.
Home audio and cinema is expected to see further decline over the forecast period as it continues to suffer from substitution by smaller, often portable, consumer electronics that offer broader functionality and are equipped with high-quality sound systems. Smartphones, wireless speakers, and media streaming will continue to be more attractive options for many consumers, particularly amongst younger generations.
While the COVID-19 crisis has played a significant role in driving the expansion of e-commerce during 2020 and 2021, the channel is expected to see continued growth even as the immediate threat from the pandemic wanes and the disease becomes a managed fact of life. Many consumers have come to see online shopping as a default option and appreciate the convenience provided by 24/7 ordering and home delivery.
The premiumisation trend witnessed in 2021 is expected to continue during the forecast period, as mainstream consumers tend to shift towards alternative devices and the category increasingly relies on a consumer base with more specialist tastes. The category’s core consumers are likely to have a strong interest in new product developments offering the latest technological advances.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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