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Learn moreOct 2020
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As part of its lockdown measures, the government placed a ban on sales of non-essential products including consumer electronics, resulting in significant loss of revenue for home audio and cinema players. Conditions only began to improve from 1 May as the country moved from the hard lockdown into level 4, which permitted selling consumer electronics from essential retailers.
Some consolidation is predicted among the leading company sales shares in 2020, as many smaller businesses in home audio and cinema will not have the resources to deal with the major disruption brought by the lockdown and the pandemic in general. As well as having to contend with supply issues and the ban on non-essentials, they face a challenging economic environment where consumers are rationalising their purchases more and therefore opting more often for the more familiar brands, being less willing to take risks as purchasing power drops.
Consumers’ home seclusion in 2020 has accelerated the increase in popularity of Bluetooth-enabled, wireless speakers, devices that threaten home audio and cinema prospects. The quarantine of the population gave rise to increased consumption of online streaming content, including Netflix for television, and music for smartphones and tablets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.