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Country Report

Home Audio and Cinema in

Home Audio and Cinema in South Africa

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Category benefits from hometainment trend, but damage already done by sales ban

As part of its lockdown measures, the government placed a ban on sales of non-essential products including consumer electronics, resulting in significant loss of revenue for home audio and cinema players. Conditions only began to improve from 1 May as the country moved from the hard lockdown into level 4, which permitted selling consumer electronics from essential retailers.

Samsung is proving recession-resistant with soundbars investment

Some consolidation is predicted among the leading company sales shares in 2020, as many smaller businesses in home audio and cinema will not have the resources to deal with the major disruption brought by the lockdown and the pandemic in general. As well as having to contend with supply issues and the ban on non-essentials, they face a challenging economic environment where consumers are rationalising their purchases more and therefore opting more often for the more familiar brands, being less willing to take risks as purchasing power drops.

Wireless speakers attracting consumers with better portability and convenience

Consumers’ home seclusion in 2020 has accelerated the increase in popularity of Bluetooth-enabled, wireless speakers, devices that threaten home audio and cinema prospects. The quarantine of the population gave rise to increased consumption of online streaming content, including Netflix for television, and music for smartphones and tablets.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in South Africa?
What are the major brands in South Africa?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category benefits from hometainment trend, but damage already done by sales ban

Samsung is proving recession-resistant with soundbars investment

Wireless speakers attracting consumers with better portability and convenience

RECOVERY AND OPPORTUNITIES

Wireless revolution to keep eroding demand for traditional home audio and cinema

Future performance rests on soundbars

E-commerce ready to become mainstream for the category

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Category benefits from hometainment trend, but damage already done by sales ban

Samsung is proving recession-resistant with soundbars investment

Wireless speakers attracting consumers with better portability and convenience

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category benefits from hometainment trend, but damage already done by sales ban

Samsung is proving recession-resistant with soundbars investment

Wireless speakers attracting consumers with better portability and convenience

RECOVERY AND OPPORTUNITIES

Wireless revolution to keep eroding demand for traditional home audio and cinema

Future performance rests on soundbars

E-commerce ready to become mainstream for the category

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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