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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Taiwan

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing popularity of streaming digital content changes consumers’ viewing and listening patterns

Home audio and cinema continued to suffer from declining demand in 2019 in Taiwan, due to a rapidly evolving technical environment, leading to local consumers shifting their methods of purchasing, listening and consuming music. The rising popularity of digital content via smartphones or laptops and the prevalence of streaming services such as Spotify for music, or Netflix and Amazon Prime, is restricting demand for traditional methods of viewing films and television series.

Despite declining sales of audio separates and hi-fi systems, some purists still prefer traditional methods of listening to music

Both audio separates and home cinema and speaker systems registered the lowest retail volume declines in 2019. While there is an overwhelming trend for digital content in Taiwan, there is still some demand for vinyl players and CD players amongst some purists or avid supporters of retrospective eras, who appreciate traditional methods of listening to music rather than the cleaner sound of digital, leading to high unit prices of audio separates, and hi-fi systems.

Consumers continue to choose specialists when making large investments

Electronics and appliance specialist retailers remained the dominant distribution channel for home audio and cinema in Taiwan in 2019, although it lost some retail volume share and sales to mixed retailers and internet retailing due to the latter channels’ competitive prices, more popular with consumers who have minimal requirements for performance and are more likely to find low-end brands. However, many Taiwanese consumers still prefer to see, hear and physically test a range of products before making a final purchasing decision, especially if they are making a larger investment in mid- to high-end brands.

COMPETITIVE LANDSCAPE

Panasonic strengthens leadership of home audio and cinema with innovation and affordable prices

Panasonic strengthened its lead of home audio and cinema in 2019, gaining further retail volume share while recording only low decline in sales terms. The brand owes its long-standing leadership of the category in Taiwan to its affordable price positioning, wide product range and extensive distribution network.

Top-of-mind Japanese brands continue to dominate category

Led by Panasonic, home audio and cinema is dominated by Japanese brands, benefiting from renowned technological innovation and are often top of mind for Taiwanese consumers when they consider buying home audio and cinema products. Although losing some retail volume share overall in 2019 after the acquisition of its parent company by Baring Private Equity Asia from Hong Kong in December 2018, second-ranked Pioneer offers a wide range of products within home audio and has extensive distribution reach including electronics and appliance specialist retailers, hypermarkets, department stores, internet retailing and audio specialists across the country.

Local brands continue to prosper in niche areas

Local brands within home audio and cinema continued to focus on niche areas to successfully compete with multinationals, with the retail volume share and sales growth of “others” continuing to record a positive performance. Taiwanese brand YPL Audio is increasing its efforts to expand its distribution with a presence in the newly-built Syntrend Creative Park in Taipei, which aims to display more innovative consumer electronics alongside, in addition to selected Eslite Bookstores in central areas.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Taiwan?
What are the major brands in Taiwan?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing popularity of streaming digital content changes consumers’ viewing and listening patterns

Despite declining sales of audio separates and hi-fi systems, some purists still prefer traditional methods of listening to music

Consumers continue to choose specialists when making large investments

COMPETITIVE LANDSCAPE

Panasonic strengthens leadership of home audio and cinema with innovation and affordable prices

Top-of-mind Japanese brands continue to dominate category

Local brands continue to prosper in niche areas

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers demand greater innovation before committing to purchasing in saturated market

Smart appliances and multifunctionality increasingly appeal to tech-savvy consumers

Samsung strengthens leadership, while Apple gains one position

Electronics and appliance specialist retailers continues to lose consumers to internet retailing

Innovation and multifunctionality will continue to dictate consumer demand moving forward

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Taiwan

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Executive Summary

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PROSPECTS

Increasing popularity of streaming digital content changes consumers’ viewing and listening patterns

Despite declining sales of audio separates and hi-fi systems, some purists still prefer traditional methods of listening to music

Consumers continue to choose specialists when making large investments

COMPETITIVE LANDSCAPE

Panasonic strengthens leadership of home audio and cinema with innovation and affordable prices

Top-of-mind Japanese brands continue to dominate category

Local brands continue to prosper in niche areas

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing popularity of streaming digital content changes consumers’ viewing and listening patterns

Despite declining sales of audio separates and hi-fi systems, some purists still prefer traditional methods of listening to music

Consumers continue to choose specialists when making large investments

COMPETITIVE LANDSCAPE

Panasonic strengthens leadership of home audio and cinema with innovation and affordable prices

Top-of-mind Japanese brands continue to dominate category

Local brands continue to prosper in niche areas

CATEGORY DATA

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers demand greater innovation before committing to purchasing in saturated market

Smart appliances and multifunctionality increasingly appeal to tech-savvy consumers

Samsung strengthens leadership, while Apple gains one position

Electronics and appliance specialist retailers continues to lose consumers to internet retailing

Innovation and multifunctionality will continue to dictate consumer demand moving forward

MARKET DATA

SOURCES

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