Home Audio and Cinema in

Hong Kong, China

• Argentina
• Australia
• Austria
• Brazil
• Canada
• Chile
• China
• Colombia
• Czech Republic
• Denmark
• Egypt
• France
• Germany
• Greece
• Hong Kong, China
• Hungary
• India
• Indonesia
• Israel
• Italy
• Japan
• Malaysia
• Mexico
• Morocco
• Netherlands
• Nigeria
• Norway
• Philippines
• Poland
• Portugal
• Romania
• Russia
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• Taiwan
• Thailand
• Turkey
• Ukraine
• United Arab Emirates
• United Kingdom
• USA
• Venezuela
• Vietnam

PROSPECTS

Decreasing cost of soundbars benefits home cinema and speaker systems

As the trend for narrow televisions continues to increase in Hong Kong due to their sleek designs, the quality of sound tends to drop. Therefore, using a soundbar as a complimentary sound system is becoming increasingly common in Hong Kong, positioned as providing virtual surround sound and requiring only minimal space, and fitting well into the small size of many local apartments.

Wireless speakers replace need for large audio separates, and digital media player docks

Wireless speakers such as Bluetooth are replacing the need to purchase audio separates and hi-fi systems. This technology offers the listener higher quality in addition to a smaller footprint within the home and its lower cost compared to a higher initial investment in an entire audio system, while the latter can take up significant room in the average Hong Kong apartment.

Consumers appreciate first-hand audio experience offered by store-based retailers

Electronics and appliance specialists continued to be the dominant distribution channel for home audio and cinema in Hong Kong in 2019. Although internet retailing continued to record some gain in retail volume share for this category, local consumers appreciate being able to visit a physical shop to experience the sound quality of home audio and cinema products before committing to such a large purchase.

COMPETITIVE LANDSCAPE

Sony strengthens leadership maintaining quality and brand loyalty

Sony retained its overall lead of home audio and cinema in Hong Kong in 2019, gaining further retail volume share as other well-known brands such as Panasonic continued to lose ground. The brand offers a wide range of products within home audio spectrum, ranging from 2.

LG benefits from reputation in home video

LG also gained further retail volume share within home audio and cinema in 2019, ranking second behind Sony and distancing itself from third-placed Philips, with the latter recording stronger sales decline. LG has the advantage of greater familiarity amongst local consumers for its televisions and therefore benefits from strong brand loyalty.

Smaller brands under “others” gain share to record strongest growth performance

While leading brands such as Sony, LG and Philips enjoy a strong presence in leading distribution channel electronics and appliance specialist retailers in Hong Kong, there is also room for audio products from a limited number of smaller brands such as Marantz, Cambridge Audio and Denon under “others”, with the latter continuing to gaining retail volume share in addition to recording positive volume sales growth. Brands such as these offer accessible entry-level audio separates and speakers, and a lower-cost alternative to long-standing leading brands.