During 2021, retail current volume sales of home audio and cinema will decline for the ninth successive year. Even the shift to home entertainment driven by COVID-19 restrictions has not been enough to stabilise demand for these products.
Despite the long-term decline in demand for home audio and cinema, innovation and new product development remain at the forefront of brand strategy for many manufacturers. Loudspeakers and audio systems are increasingly being developed in line with interior design trends.
Sony Nederland BV has significantly strengthened its leadership position in home audio and cinema over the course of the review period. This position is underpinned by a wide product portfolio, a high level of brand recognition and a long-standing reputation for offering good quality products at affordable prices.
Retail volume sales of home audio and cinema will decline at an accelerated pace during the forecast period, with retail volume sales set to drop by a quarter. The pandemic resulted in some sales being brought forward to 2021 that otherwise would have taken place during the forecast period, as some stuck-at-home consumers upgraded ageing equipment.
Spatial constraints will continue to reduce the appeal of home cinema and speaker systems to local consumers during the forecast period. In addition to maturity and the shift to wireless alternatives, the development of home audio and cinema is expected to be further undermined by the space demands of these products.
The rate of growth in the unit price of home audio and cinema will accelerate during the forecast period, driven by supply-chain constraints – mainly a shortage of computer chips and increased shipping costs. This will further depress demand for these products, and some items may be in short supply at times.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Home Audio and Cinema industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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