Overall home audio and cinema is expected to experience further retail volume declines, as devices offering perceived outdated technology, including audio separates, digital media player docks, hi-fi systems, and to a lesser extent, speakers, record a further drop in demand. However, home cinema and speaker systems is expected to gain in further popularity over the forecast period, and will be the only positive performer, mainly driven by the increasing preference for private cinemas in South Korea.
IHQ will launch mobile OTT platform Babayo in April 2022. Babayo's name is derived from the Korean word “Boa boayo” (try to look at).
The popularity of “Newtro”, a combination of new and retro, is leading to an increasing trend in South Korea to enjoy previously perceived outdated or traditional content used by previous generations, including an increasing interest in analogue music (such as LP records). In particular, the emergence of the pandemic encouraged consumers to find new hobbies to enjoy at home, with LP records appreciated for their alternative listening experience, especially among millennials and Generation Z, who are used to the “clean” sound of digital music, which makes placing a record on a turntable a novel experience.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.See All of Our Definitions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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