Executive Summary

Aug 2019
PROSPECTS
Rise of smartphones and wireless speakers undermining sales

The consumer migration to smartphones and wireless speakers is seriously undermining the performance of home audio and cinema. Hi-fi systems face intense competition from wireless hi-fi speakers, with a growing number of consumers switching to wireless speakers for their portability, the fact that they do not require the purchase of amplifiers, and their stylish look.

Home cinema and speaker systems sees upturn

Home cinema and speaker systems was the one bright spot in home audio and cinema at the end of the review period. The category saw volumes rise for the first time in the review period in 2019 as it benefited from the growing popularity of online video streaming platforms, which has encouraged consumers to look for high visual and, increasingly, audio quality.

TV viewers look for enhanced audio experiences

Television manufacturers are increasingly teaming up with home cinema and speaker systems players to cater to consumers’ growing demand for high-quality audio and video experiences. In this environment, consumers are increasingly perceiving the speaker systems embedded in TVs to be inadequate and looking for independent speaker systems.

COMPETITIVE LANDSCAPE
Philips’ lead underpinned by reputation for quality

Philips China Co Ltd remained the leading player in home audio and cinema in 2019. The company benefits from high levels of brand recognition underpinned by a broad presence in consumer appliances, from small appliances such as hair dryers and air purifiers, to major appliances, such as TVs.

International brands lead the market

International brands lead the home audio and cinema category, with Philips and Samsung perceived to be premium brands and benefiting from the reputation of Japanese products for high quality. Moreover, with premiumisation offering the primary opportunity for growth in home cinema and speaker systems, these brands are likely to gain share during the forecast period.

International brands at forefront of innovation

International brands are at the forefront of innovation in home audio and cinema, constantly looking to tailor their offers to evolving consumer demand. Samsung, for example, continues to launch new, upgraded products to take advantage of the recent trend towards soundbars.

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Home Audio and Cinema in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Audio and Cinema in China?
  • What are the major brands in China?
  • What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Home Audio and Cinema in China - Category analysis

HEADLINES

PROSPECTS

Rise of smartphones and wireless speakers undermining sales
Home cinema and speaker systems sees upturn
TV viewers look for enhanced audio experiences

COMPETITIVE LANDSCAPE

Philips’ lead underpinned by reputation for quality
International brands lead the market
International brands at forefront of innovation

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in China - Industry Overview

EXECUTIVE SUMMARY

Changing face of entertainment exerting strong influence on consumer electronics
Trend towards specialisation and personalisation in 2019
Domestic companies maintain dominance, supported by ongoing innovation
Internet retailing consolidates position as leading channel
5G set to have an influential role to play in development of consumer electronics

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources