In the coming years, German consumers are likely to gradually embrace the smart home trend, and instead of opting for individual products, will buy devices or groups of devices that can connect seamlessly. Voice-enabled assistants were already becoming more widespread by 2022, and have the potential to protect or even boost the demand for home audio and cinema products, limiting the otherwise broader trend of declining demand for home audio and cinema products in Germany in the coming years.
The general demand for soundbars and other home audio and cinema products in Germany correlates strongly with that of televisions. Going forward, as sales of televisions are expected to see some years of decline, the prospects for home audio and cinema are also negative.
Although sound quality remains an important selling point for hometainment products, German consumers are increasingly neglecting this in favour of convenience and connectivity when listening to music at home. Mainstream consumers in Germany are likely to be less discerning in terms of sound quality over the forecast period, with home audio and cinema products therefore mainly appealing to a growing number of audiophiles.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.
See All of Our DefinitionsThis report originates from Passport, our Home Audio and Cinema research and analysis database.
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