Executive Summary

Aug 2019
PROSPECTS
Reduced spending power and departure of expatriates lead to increased purchases of second-hand units

The home cinema and speaker systems category saw declines across the board in 2019, with the category as a whole particularly dragged down by the decline of the largest component: LCD TVs. Altered spending priorities among consumers, and selective purchasing behaviour, continue to negatively impact sales of new home audio and cinema devices.

Wireless speakers meet a multitude of consumer requirements

Lacking innovation, digital media player docks and hi-fi systems continue to lose sales, as they represent increasingly outdated technology. Such products are increasingly being replaced by wireless speakers, which can be paired with devices such as smartphones.

Lower consumer spending power and longer replacement cycles may benefit some products

With reduced consumer spending power and the economic environment in Saudi Arabia, players active in the category are expected to implement various marketing strategies to encourage sales. They are likely to opt to market their products at more competitive prices given the high price-sensitivity of consumers, or offer purchase incentives such as free gifts, coupons or discount cards on subsequent purchases.

COMPETITIVE LANDSCAPE
Samsung gains share in both LCD and OLED TVs, LG responds in the latter

United Matbouli Group with the Samsung brand continued to lead the home audio and cinema category in 2019, and consolidated its position with a volume share gain. The Samsung brand gained share in both LCD and OLED TVs in 2019, largely due to the company’s good reputation and the widespread availability of its product range through major retailing platforms, including discounter stores.

Local players unlikely to emerge

There are no notable domestic manufacturers or brands in the home audio and cinema environment in Saudi Arabia. All home audio and cinema products sold in the country are thus imported.

Consumers value price, advice, and free installation

Electronics and appliance specialist retailers represent the primary distribution channel for home audio and cinema products, and indeed gained volume share in 2019. These outlets benefit from a wide range of products available under one roof at competitive prices, coupled with the support of expert advice and product recommendations from store staff.

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Home Audio and Cinema in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Audio and Cinema in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Home Audio and Cinema in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Reduced spending power and departure of expatriates lead to increased purchases of second-hand units
Wireless speakers meet a multitude of consumer requirements
Lower consumer spending power and longer replacement cycles may benefit some products

COMPETITIVE LANDSCAPE

Samsung gains share in both LCD and OLED TVs, LG responds in the latter
Local players unlikely to emerge
Consumers value price, advice, and free installation

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Smartphones shape sales as Saudi Arabia prepares to launch 5G
Tech developments enabling price competitiveness needed to attract consumers
Chinese products perform well, with domestic offerings unlikely to emerge
Specialists lead distribution with advice, price, and added-value services
Consumer spending power to remain key issue in coming years

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources