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Learn moreOct 2020
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Despite the increased need for home entertainment during the long periods of home seclusion during the COVID-19 epidemic, home cinema and audio is unlikely to be the first choice for Saudi Arabian consumers in 2020. Home audio and cinema was already suffering steep unit sales declines over the review period as many of these products are either becoming obsolete or niche, replaced by more sophisticated and convenient devices.
Wireless connectivity via Bluetooth is the main trend driving developments within home audio and cinema. Traditional non-connected audio and video devices can be somewhat complicated to set up, and in order to take advantage of the most immersive sound experience require extensive cabling in each room.
Manufacturers and retailers are clearly using discounts and promotions to try to shore up sales in this declining category. Promotional programmes were witnessed in both online and offline channels at the end of the review period, including discounts of 20% or higher and free gifts.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Saudi Arabia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.