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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Vietnam

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures handicap sales but growth continues unabated in soundbars

The closure of store-based electronics and appliance specialist retailers during the lockdown has had a significant impact as these outlets generate the vast majority of sales of home audio and cinema. The decline of categories such as speakers and hi-fi systems has accelerated in 2020 on account of this major channel disruption.

Samsung strengthens in 2020 despite COVID-19 disruption

Samsung Vina Electronics Co Ltd employs the most aggressive marketing activities of the players within home audio and cinema, along with frequent introductions of new and attractive models. This has enabled the player to maintain its leadership of volume sales despite the rapid establishment of Bose Corp in the category.

Online channel gaining more consumers’ trust

E-commerce saw strong growth during the review period in home audio and cinema, as Vietnamese consumers became more familiar and comfortable with online shopping. Their exposure to and reliance on the channel in general increased rapidly in 2020 as many stores were forced to shut during lockdown.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Vietnam?
What are the major brands in Vietnam?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures handicap sales but growth continues unabated in soundbars

Samsung strengthens in 2020 despite COVID-19 disruption

Online channel gaining more consumers’ trust

RECOVERY AND OPPORTUNITIES

Home cinema and speaker systems offer the main potential

Pursuit of higher-quality devices set to remain strong

E-commerce on the rise but still faces key challenges

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures handicap sales but growth continues unabated in soundbars

Samsung strengthens in 2020 despite COVID-19 disruption

Online channel gaining more consumers’ trust

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures handicap sales but growth continues unabated in soundbars

Samsung strengthens in 2020 despite COVID-19 disruption

Online channel gaining more consumers’ trust

RECOVERY AND OPPORTUNITIES

Home cinema and speaker systems offer the main potential

Pursuit of higher-quality devices set to remain strong

E-commerce on the rise but still faces key challenges

CATEGORY DATA

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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