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Learn moreOct 2020
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The closure of store-based electronics and appliance specialist retailers during the lockdown has had a significant impact as these outlets generate the vast majority of sales of home audio and cinema. The decline of categories such as speakers and hi-fi systems has accelerated in 2020 on account of this major channel disruption.
Samsung Vina Electronics Co Ltd employs the most aggressive marketing activities of the players within home audio and cinema, along with frequent introductions of new and attractive models. This has enabled the player to maintain its leadership of volume sales despite the rapid establishment of Bose Corp in the category.
E-commerce saw strong growth during the review period in home audio and cinema, as Vietnamese consumers became more familiar and comfortable with online shopping. Their exposure to and reliance on the channel in general increased rapidly in 2020 as many stores were forced to shut during lockdown.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.