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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Vietnam

13 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improved living standards contribute to sales of home cinema and speaker systems

2017-2018 has seen income levels rise, which has resulted in increased demand from Vietnamese consumers for higher living standards. As consumers have more disposable income, they can spend more money on entertainment.

Sales of home audio and cinema receives strong boosts in special occasion

Toward the end of the reviewed period, sales of home cinema and speaker systems enjoyed healthy growth during special occasions. The period before Lunar New Year for instance, is the busiest time of the year for all types of products, and home cinema and speaker systems is no exception.

Electronics and appliance specialist retailers remains the main distribution channel

Internet retailing saw strong growth during the review period as Vietnamese consumers became more familiar and comfortable with online shopping. Moreover, there are now more trustworthy online retailers in the market, namely tiki.

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd extends lead

Samsung Vina Electronics Co Ltd employs the most aggressive marketing activities of the players within home audio and cinema, along with frequent introductions of new and attractive models. This has enabled the player to take further share from the smaller players in the category during 2017-2018, with it extending its lead.

Bose Corp witnesses dynamic growth

Bose Corp only entered home audio and cinema in Vietnam mid-way through the review period but it has already seen dynamic growth to a hold sixth place in the rankings. The company offers high-end audio equipment which appeals to higher-income consumers, especially those with a strong interest in achieving the best quality sound.

The category is dominated by foreign players

In 2018, the majority of players in home audio and cinema are foreign players while the presence of local players is insignificant. The reason for the insignificant presence of local players is because local players lack the experience to produce home audio and cinema products on a large scale.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Vietnam?
What are the major brands in Vietnam?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improved living standards contribute to sales of home cinema and speaker systems

Sales of home audio and cinema receives strong boosts in special occasion

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd extends lead

Bose Corp witnesses dynamic growth

The category is dominated by foreign players

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 2 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees weaker performance due to maturity

Mid-priced items contribute to the majority of sales

Players stay competitive by employing aggressive marketing activities

Online retailing becomes increasingly popular

Slower volume growth expected as some categories reach maturity

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Audio and Cinema in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improved living standards contribute to sales of home cinema and speaker systems

Sales of home audio and cinema receives strong boosts in special occasion

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd extends lead

Bose Corp witnesses dynamic growth

The category is dominated by foreign players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improved living standards contribute to sales of home cinema and speaker systems

Sales of home audio and cinema receives strong boosts in special occasion

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Vina Electronics Co Ltd extends lead

Bose Corp witnesses dynamic growth

The category is dominated by foreign players

CATEGORY DATA

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees weaker performance due to maturity

Mid-priced items contribute to the majority of sales

Players stay competitive by employing aggressive marketing activities

Online retailing becomes increasingly popular

Slower volume growth expected as some categories reach maturity

MARKET DATA

SOURCES

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