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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Vietnam

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising spending power amplifies consumer demand for home cinema and speaker systems

2018-2019 has seen income levels rise. This has resulted in higher living standards, which has manifested in the form of expansion in the number of premium apartments.

Home cinema and speaker systems are increasingly sociable and smart

Towards the end of the review period, sales of home cinema and speaker systems enjoyed healthy growth during special occasions. The period before Lunar New Year, for instance, is the busiest time of the year for purchasing all types of products, and home cinema and speaker systems is no exception.

Internet retailing is becoming popular in urban areas as consumers embrace shopping online

Internet retailing saw strong growth during the review period in home audio and cinema, as Vietnamese consumers became more familiar and comfortable with online shopping. Moreover, there are now more trustworthy online retailers in the market, such as Tiki, Lazada, Sendo and Shopee, which also offer greater scope for discounts and free gifts as consumer incentives.

COMPETITIVE LANDSCAPE

Samsung succeeds through aggressive advertising and offering a good device for everyone’s budget

Samsung Vina Electronics Co Ltd employs the most aggressive marketing activities of the players within home audio and cinema, along with frequent introductions of new and attractive models. This has enabled the player to maintain its volume sales share despite the rapid establishment of Bose Corp in the category.

International brands win hands down thanks to their global recognition and high-level innovation

Bose Corp only entered home audio and cinema in Vietnam early in the review period but it has already seen dynamic growth to claim fifth place in the sales rankings. The company offers high-end audio equipment, which appeals to higher-income consumers, especially those with a strong interest in achieving the best-quality sound.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Vietnam?
What are the major brands in Vietnam?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Vietnam - Category analysis

HEADLINES

PROSPECTS

Rising spending power amplifies consumer demand for home cinema and speaker systems

Home cinema and speaker systems are increasingly sociable and smart

Internet retailing is becoming popular in urban areas as consumers embrace shopping online

COMPETITIVE LANDSCAPE

Samsung succeeds through aggressive advertising and offering a good device for everyone’s budget

International brands win hands down thanks to their global recognition and high-level innovation

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth continues to decelerate in 2019, with producers having to work harder to sell to device-sufficient consumers

Premium sales are rising as incomes and living standards increase

Aggressive and sustained advertising characterises an increasingly competitive landscape

Internet retailing is now a major channel in consumer electronics

Achieving volume growth will be tougher as competition increases and consumers have less need to upgrade their devices

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising spending power amplifies consumer demand for home cinema and speaker systems

Home cinema and speaker systems are increasingly sociable and smart

Internet retailing is becoming popular in urban areas as consumers embrace shopping online

COMPETITIVE LANDSCAPE

Samsung succeeds through aggressive advertising and offering a good device for everyone’s budget

International brands win hands down thanks to their global recognition and high-level innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Vietnam - Category analysis

HEADLINES

PROSPECTS

Rising spending power amplifies consumer demand for home cinema and speaker systems

Home cinema and speaker systems are increasingly sociable and smart

Internet retailing is becoming popular in urban areas as consumers embrace shopping online

COMPETITIVE LANDSCAPE

Samsung succeeds through aggressive advertising and offering a good device for everyone’s budget

International brands win hands down thanks to their global recognition and high-level innovation

CATEGORY DATA

Consumer Electronics in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth continues to decelerate in 2019, with producers having to work harder to sell to device-sufficient consumers

Premium sales are rising as incomes and living standards increase

Aggressive and sustained advertising characterises an increasingly competitive landscape

Internet retailing is now a major channel in consumer electronics

Achieving volume growth will be tougher as competition increases and consumers have less need to upgrade their devices

MARKET DATA

SOURCES

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