Executive Summary

Aug 2019
PROSPECTS
Music streaming redefines home audio demand

When it comes to home audio, Spaniards are increasingly moving towards streaming services such as Spotify. Smartphones, laptops and tablets are the main sources for audio streaming, with these complemented by wireless speakers.

Premium brands continue to grow thanks to promise of superior quality

Despite declining demand for home audio and cinema the category saw its average unit price rise in 2019. This was partly down to the demand for higher quality and more expensive products.

As television sound improves, demand for home cinema and speaker systems falls

Home cinema and speaker systems continued to struggle in 2019. This was largely due to the improved quality of the built-in audio of televisions in Spain.

COMPETITIVE LANDSCAPE
Declining sales for leading players as investment goes elsewhere

The competitive landscape in home audio and cinema remained highly fragmented in 2019, with the leading five companies not even accounting for a half of overall volume sales. Philips, Sony and Panasonic were the leading three players, but all three saw significant declines in retail volume terms in 2019.

Smart technology and higher quality audio key to development

Over the forecast period one of the main competitive tools for manufacturers will be the launch of new devices with Bluetooth or Wi-Fi connectivity and high quality audio, also known as Hi-Res. Indeed, although the adoption of wireless audio devices is very strong, audiophiles still tend to prefer wired devices so as to be able to achieve the best audio quality.

Spanish company Energy Sistem Technology goes smart in search of growth

Although most players in home audio and cinema recorded declines in retail volume terms in 2019 there were a few exceptions. While Sonos and Bose benefited from their focus on offering high-quality equipment, Spanish company Energy Sistem Technology SA benefited from a review of its portfolio in 2018.

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Home Audio and Cinema in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Audio and Cinema in Spain?
  • What are the major brands in Spain?
  • What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Home Audio and Cinema in Spain - Category analysis

HEADLINES

PROSPECTS

Music streaming redefines home audio demand
Premium brands continue to grow thanks to promise of superior quality
As television sound improves, demand for home cinema and speaker systems falls

COMPETITIVE LANDSCAPE

Declining sales for leading players as investment goes elsewhere
Smart technology and higher quality audio key to development
Spanish company Energy Sistem Technology goes smart in search of growth

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Spain - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees further decline as Spanish consumers declutter
Smart, flexible and premium quality products find favour in 2019
Samsung returns to growth with new launches but Chinese brands pose growing competition
El Corte Inglés forms partnership with Alibaba as internet retailing blossoms
Focus on smartphones and new technology expected for consumer electronics

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources