Coronavirus (COVID-19) boosted sales of televisions, as consumers spent more time in the home and looked for at-home entertainment options. This supported the purchase of home audio and cinema products, especially home cinema and speaker systems to complement new TV models.
Competition from and substitution with wireless speakers continues to represent a major threat to home audio and cinema. The preference of more and more households is for connected, mobile, wireless and compact and sleek solutions.
Technology advancements like wireless speakers are damaging the demand for digital media player docks in Sweden. Having seen dynamic declines in retail volume terms towards the end of the review period, sales of digital media player docks are expected to be negligible by the end of 2021.
Home audio and cinema is expected to suffer further as consumers return to work, study and social norms in the forecast period. As the pandemic eases, consumers are likely to spend less time at home and return to pre-pandemic purchasing decisions and living and spending patterns.
The shift to wireless speakers is set to continue apace over the forecast period. Wireless speakers are popular as they are aligned to household preferences for mobility and connectivity, as well as sleek, compact and space-efficient models.
Soundbars represented something of an oasis in a desert of sales decline in home audio and cinema in 2020 and into 2021. In addition to the boost in sales of TVs, soundbars captured the attention of consumers because of their sleek designs, which aligned with the demand for modern, clean, minimalist aesthetics.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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