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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Hungary

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for premium quality speakers and home cinema projectors support value growth of home audio and cinema

Despite ongoing declining retail volume sales, home audio and cinema continued to record positive current value growth in 2019 in Hungary, due to increasing unit prices and rising purchasing power, leading consumers to opt for premium devices. To enhance their entertainment experience in the home, especially when viewing films, more affluent Hungarians like to install projectors instead of traditional home theatres, especially if they do not regularly watch television.

Hi-fi speakers continues to decline due to outdated image

Hi-fi speakers continued to experience declining demand in 2019, only appealing to a niche consumer segment of audiophiles who appreciate more sophisticated specialist products. Most consumers are now more likely to listen to music through their internet smart TVs or via music streaming supported by smartphone apps which can be linked to wireless speakers.

Soundbars offers more visually appealing and quality solution

Soundbars are becoming increasingly popular within home cinema and speaker systems and are a popular solution to be used in conjunction with televisions, especially larger models that might offer a quality viewing experience, but suffer from weaker sound output. Soundbars offer consumers a more modern innovative solution to larger speakers that would be traditionally placed either wide of televisions, as they are slimmer and can be placed below the screen on an entertainment cabinet, taking up less space in the living environment with a more visually pleasing appeal.

COMPETITIVE LANDSCAPE

Bose stands out amongst multinationals in declining category

Home audio and cinema continued to be led by multinational companies Samsung, Sony, LG, Philips and Panasonic, which continued to consolidate their positions by gaining further retail volume share from smaller players in 2019. They enjoy a long-standing presence in Hungary and are known for their high-quality products which local consumers trust.

Other Japanese brands looks to enter Hungarian home audio and cinema

Two brands attempted to enter Hungarian home audio and cinema towards the end of the review period with entry-level and mid-range products to appeal to a wider audience. Pioneer launched its home theatre amplifier, the VSX-LX303 with a mid-price positioning, which offers Dolby Atmos and DTS: X object-based sound standards, and digital-to-analogue converters.

LG aims to capitalise on award for its latest soundbars

With increasing preference for soundbars in the home environment that offer superior sound to the cinematic experience in the home environment, LG is looking to capitalise on its award for Best of Innovation at the Consumer Electronics Show in 2019. The award was for its innovative premium SL9 and SL10 models of soundbars launched at the beginning of the year and which are produced in collaboration with Meridian Audio (using Meridian up-mix technology), offering consumers a superior surround sound supported by Dolby Atmos and DTS:X – this gives consumers the impression that the sound is coming from multiple directions.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Hungary?
What are the major brands in Hungary?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Hungary - Category analysis

HEADLINES

PROSPECTS

Demand for premium quality speakers and home cinema projectors support value growth of home audio and cinema

Hi-fi speakers continues to decline due to outdated image

Soundbars offers more visually appealing and quality solution

COMPETITIVE LANDSCAPE

Bose stands out amongst multinationals in declining category

Other Japanese brands looks to enter Hungarian home audio and cinema

LG aims to capitalise on award for its latest soundbars

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Hungary - Industry Overview

EXECUTIVE SUMMARY

Increasing polarisation within consumer electronics in Hungary

Increasing demand for smart functions within Hungarian homes

Samsung consolidates leadership of consumer electronics with wide innovative portfolio

Internet retailing continues to gain share of distribution

Stable overall performance within consumer electronics as consumers continue to embrace portable and smart devices while discarding others

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Hungary

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Executive Summary

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PROSPECTS

Demand for premium quality speakers and home cinema projectors support value growth of home audio and cinema

Hi-fi speakers continues to decline due to outdated image

Soundbars offers more visually appealing and quality solution

COMPETITIVE LANDSCAPE

Bose stands out amongst multinationals in declining category

Other Japanese brands looks to enter Hungarian home audio and cinema

LG aims to capitalise on award for its latest soundbars

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Hungary - Category analysis

HEADLINES

PROSPECTS

Demand for premium quality speakers and home cinema projectors support value growth of home audio and cinema

Hi-fi speakers continues to decline due to outdated image

Soundbars offers more visually appealing and quality solution

COMPETITIVE LANDSCAPE

Bose stands out amongst multinationals in declining category

Other Japanese brands looks to enter Hungarian home audio and cinema

LG aims to capitalise on award for its latest soundbars

CATEGORY DATA

Consumer Electronics in Hungary - Industry Overview

EXECUTIVE SUMMARY

Increasing polarisation within consumer electronics in Hungary

Increasing demand for smart functions within Hungarian homes

Samsung consolidates leadership of consumer electronics with wide innovative portfolio

Internet retailing continues to gain share of distribution

Stable overall performance within consumer electronics as consumers continue to embrace portable and smart devices while discarding others

MARKET DATA

SOURCES

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