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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Brazil

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Post-World Cup, home audio and cinema struggles in Brazil

After years of economic struggle, the World Cup in 2018 came as a beacon of hope for the product category, as Brazilians were keen to amp up their home audio and cinema systems to achieve the best possible experience watching the games. While the event was important to raise demand, post-World Cup, the scenario has changed dramatically, with, speakers excepted, all products falling in volume terms.

Soundbars are able to remain relevant to consumers

Penetrating the market in 2017, soundbars have become increasingly popular within Brazil. They are mobile, compatible with smaller home trends happening in the country and appeal to the desire for clean and wireless sound electronics.

IoT and residential automation can revolutionise home audio and cinema in the future

As digital assistants such as Amazon’s Alexa start gaining ground in Brazil and 5G is expected in the coming years, a very strong trend is emerging. High-tech homes through home automation have gained relevant status within the real estate market, being one of the main attraction points for selling future properties.

COMPETITIVE LANDSCAPE

International players maintain leadership

All four major players, Samsung, LG, Philips and Sony, were able to maintain their leadership in 2019, despite a drop in volume sales. Having suffered competition from smaller players Yamaha and JBL in the last few years, the major companies had to innovate and introduce higher technological products that attracted consumers, such as soundbars.

Sales channels also impact the category

Traditionally strongly exposed within physical channels such as hypermarkets, mixed retailers and electronics and appliance specialist retailers, the downfall of some of these channels contributed to lower sales of overall home audio and cinema products. Hypermarkets, for example, have been struggling in Brazil over the last couple of years, as consumers eschew them for convenience stores.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Brazil?
What are the major brands in Brazil?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Brazil - Category analysis

HEADLINES

PROSPECTS

Post-World Cup, home audio and cinema struggles in Brazil

Soundbars are able to remain relevant to consumers

IoT and residential automation can revolutionise home audio and cinema in the future

COMPETITIVE LANDSCAPE

International players maintain leadership

Sales channels also impact the category

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Brazil - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty and slow GDP expansion reduces electronics growth in 2019

Possible new legislation will open the Brazilian market

Connectivity and IoT will transform the future of the market

Omnichannel approach gains essential status for electronics retailers

Market leaders maintain overall leadership despite movement within product categories

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Post-World Cup, home audio and cinema struggles in Brazil

Soundbars are able to remain relevant to consumers

IoT and residential automation can revolutionise home audio and cinema in the future

COMPETITIVE LANDSCAPE

International players maintain leadership

Sales channels also impact the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Brazil - Category analysis

HEADLINES

PROSPECTS

Post-World Cup, home audio and cinema struggles in Brazil

Soundbars are able to remain relevant to consumers

IoT and residential automation can revolutionise home audio and cinema in the future

COMPETITIVE LANDSCAPE

International players maintain leadership

Sales channels also impact the category

CATEGORY DATA

Consumer Electronics in Brazil - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty and slow GDP expansion reduces electronics growth in 2019

Possible new legislation will open the Brazilian market

Connectivity and IoT will transform the future of the market

Omnichannel approach gains essential status for electronics retailers

Market leaders maintain overall leadership despite movement within product categories

MARKET DATA

SOURCES

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