Executive Summary

Aug 2019
PROSPECTS
Soundbars supports further demand for home audio and cinema in 2019

Retail volume sales of home audio and cinema continued to be driven by home cinema and speaker systems, with the latter recording the only positive performance in 2019. This was supported by the ongoing demand and trend for soundbars, encouraging the entry of an increasing number of brands such as HiSense, with the latter announcing its intentions to enter the category in 2019.

Wireless speakers continues to cannibalise sales of audio separates and hi-fi systems

Wireless speakers continued to cannibalise sales of bulky and outdated technology such as audio separates and hi-fi systems, although the latter still holds niche appeal amongst audiophiles who prefer the retrospective aspect of playing vinyl rather than the cleaner sound of digital. However, with audio separates and hi-fi systems selling at high prices and having premium features, only consumers with a strong knowledge in sound systems and with strong purchasing ability generate demand for these products, leading to both categories recording retail volume declines in 2019.

Digital media player docks is weakest performer

Digital media player docks recorded the strongest retail volume decline within home audio and cinema in 2019, with the category also being negatively impacted by the continual surge in popularity of wireless speakers, but unlike hi-fi systems does not enjoy a niche appeal amongst music aficionados. Digital media player docks struggles with both lack of innovation and weak support from retailers as fewer models and brands become available on shelves.

COMPETITIVE LANDSCAPE
Sony loses ground as increasing number of brands enter soundbars

Sony Australia retained its leadership of home audio and cinema in 2019, although the company continued to lose retail volume share and sales to smaller competitors despite a strong presence in home cinema and speaker systems with its soundbars range. The increasing trend for soundbars in Australia is encouraging a number of smaller brands to enter the category with the retail volume share of “others” recording share gain and positive sales, placing pressure on the leader.

JBL aims to attract consumers with launch of affordable retro-style range of speakers

JBL gained retail volume share within home audio and cinema in 2019, in addition to recording a positive sales performance. The brand launched a new range of “retro-style” loudspeakers in Australia in March 2019 to attract the niche segment of audiophiles in addition to appealing to consumers with entry-level prices with the introduction of a range of floor-standing speakers, bookshelf speakers, centre channels and subwoofers under the name “Stage”.

Increasing number of players enter soundbars with increasing innovation

The increasing trend for purchasing soundbars in conjunction with new large televisions in Australia is leading to the rise in the number of brands entering this category. HiSense announced its intention to enter soundbars at the Consumer Electronics Show in 2019 with the launch of a new range including the HiSense 5.

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Home Audio and Cinema in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Audio and Cinema in Australia?
  • What are the major brands in Australia?
  • What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Home Audio and Cinema in Australia - Category analysis

HEADLINES

PROSPECTS

Soundbars supports further demand for home audio and cinema in 2019
Wireless speakers continues to cannibalise sales of audio separates and hi-fi systems
Digital media player docks is weakest performer

COMPETITIVE LANDSCAPE

Sony loses ground as increasing number of brands enter soundbars
JBL aims to attract consumers with launch of affordable retro-style range of speakers
Increasing number of players enter soundbars with increasing innovation

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Australia - Industry Overview

EXECUTIVE SUMMARY

Improved performance for consumer electronics with increasing adoption of innovative and smart technology
Fluctuating performance for smartphones
Apple retains leadership but loses ground in a number of categories
Store-based specialists continue to lose share to internet retailing
Positive performance predicted for consumer electronics with increasing adoption of smart devices

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources