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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Italy

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 reinforces trend of decline

The closure of non-essential stores as part of measures to limit the spread of COVID-19 had a significant negative impact on sales of home audio and cinema in the early part of 2020. However, the fact that the category could not exploit other channels, such as e-commerce, to take advantage of a captive audience with many hours of leisure time during lockdown highlighted the extent to which decline in 2020 was in part the consolidation of a more enduring trend.

Soundbars prove compatible with modern viewing trends

Soundbars have proven to be the exception to the decline trend in home audio and cinema, with consumers continuing to purchase soundbars to compensate for the perceived poor sound quality of computers and TVs when watching streaming content. This has enabled the category to benefit from the strong performance of TVs and, in the context of the COVID-19 lockdown, to see demand bolstered by consumers’ increasing use of streaming services.

Major players reassessing focus of investment

Sony remained the largest player in home audio and cinema in 2020, having looked to strengthen its position in the previous year with the launch of the new near-field speakers, SA-Z1 under the Sony Signature series.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Italy?
What are the major brands in Italy?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinforces trend of decline

Soundbars prove compatible with modern viewing trends

Major players reassessing focus of investment

RECOVERY AND OPPORTUNITIES

Unfavourable economic environment

Connectivity represents a growing threat

Potential lies in upmarket niches

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 reinforces trend of decline

Soundbars prove compatible with modern viewing trends

Major players reassessing focus of investment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinforces trend of decline

Soundbars prove compatible with modern viewing trends

Major players reassessing focus of investment

RECOVERY AND OPPORTUNITIES

Unfavourable economic environment

Connectivity represents a growing threat

Potential lies in upmarket niches

CATEGORY DATA

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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