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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Italy

5 pages, Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Virtual assistants increasingly used to listen to music, hampering growth

Home audio and cinema saw declines in both retail volume and value terms in 2019. There was little innovation and few new launches, as manufacturers focused on more profitable products.

Move towards premium and niche products to combat decline

Home audio and cinema is facing a crisis. What was originally a mass market is changing into a niche.

Launches of attractive designs and sophisticated technology set to address decline

Home audio and cinema is only growing in areas that benefit from positive performances in other categories. For example, home cinema and speaker systems was the only category to register retail volume growth in 2019, as the strong performance of televisions pushed sales of multi-room systems and sound bars.

COMPETITIVE LANDSCAPE

Sony maintains its lead and appeals with nostalgia

Multinational players continued to lead home audio and cinema in Italy in 2019, leaving little space for domestic players. Sony maintained and extended its lead due to its good reputation, consolidated offer and promotions.

Samsung offers an integrated product ecosystem to attract consumers

As a manufacturer of both consumer electronics and appliances, Samsung is well-positioned to develop an integrated ecosystem of products and be one-stop provider of solutions for higher-end consumers. This helped the company to extend its volume share in home audio and cinema in 2019.

Smart innovations and local production aim to maintain growth

Both Philips and LG Electronics offer a comprehensive range of televisions and home audio and cinema systems. With the advent of 5G, growth is expected to mainly come from smart TVs; therefore, both companies’ new product developments are mainly in this area.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Italy?
What are the major brands in Italy?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Italy - Category analysis

HEADLINES

PROSPECTS

Virtual assistants increasingly used to listen to music, hampering growth

Move towards premium and niche products to combat decline

Launches of attractive designs and sophisticated technology set to address decline

COMPETITIVE LANDSCAPE

Sony maintains its lead and appeals with nostalgia

Samsung offers an integrated product ecosystem to attract consumers

Smart innovations and local production aim to maintain growth

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

Overall decline despite the strong performance of some categories

The rise of smart assistants due to changing lifestyles

Samsung Electronics maintains its lead, although smaller players perform better

Internet retailing continues to take share from store-based retailers

Decline for large mature categories cannot be offset by growth in smaller categories

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Virtual assistants increasingly used to listen to music, hampering growth

Move towards premium and niche products to combat decline

Launches of attractive designs and sophisticated technology set to address decline

COMPETITIVE LANDSCAPE

Sony maintains its lead and appeals with nostalgia

Samsung offers an integrated product ecosystem to attract consumers

Smart innovations and local production aim to maintain growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Italy - Category analysis

HEADLINES

PROSPECTS

Virtual assistants increasingly used to listen to music, hampering growth

Move towards premium and niche products to combat decline

Launches of attractive designs and sophisticated technology set to address decline

COMPETITIVE LANDSCAPE

Sony maintains its lead and appeals with nostalgia

Samsung offers an integrated product ecosystem to attract consumers

Smart innovations and local production aim to maintain growth

CATEGORY DATA

Consumer Electronics in Italy - Industry Overview

EXECUTIVE SUMMARY

Overall decline despite the strong performance of some categories

The rise of smart assistants due to changing lifestyles

Samsung Electronics maintains its lead, although smaller players perform better

Internet retailing continues to take share from store-based retailers

Decline for large mature categories cannot be offset by growth in smaller categories

MARKET DATA

SOURCES

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