Over the forecast period, digital media player docks, other home audio and cinema, and hi-fi will be the weakest performing categories in terms of retail volume sales, with demand for these products increasingly limited to a hard core of audiophiles who are prepared to pay a premium for superior sound quality, in addition to those who remain strongly attached to physical media. For most mainstream consumers, the sound quality offered by a combination of streaming services, smartphones and Bluetooth speakers or headsets will increasingly be good enough.
Due to the switch-off of some frequencies that is scheduled to occur by 2023, the Italian Government is supporting sales of new TVs by providing an incentive equivalent to 20% of the price of the new TV up to a maximum of EUR100. This is set to take many consumers to physical stores in the forecast period, representing an opportunity for retailers to promote the sale not only of TVs, but also of audio products to accompany them.
In the forecast period, the decline of products such as digital media player docks and hi-fi systems is expected to remain significant, alongside other home audio and cinema products such as clock radios, that today have a very limited space on store shelves. Thanks to online platforms such as Amazon or eBay, however, independent retailers will continue to showcase these products for some time in the years to come, at least until they get rid of the old inventory they still own.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Audio and Cinema
Home audio and cinema consist of Audio Separates, Home Cinema & Speaker Systems, Hi-Fi Systems and Other Home Audio & Cinema.See All of Our Definitions
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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