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Learn moreAug 2020
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The closure of non-essential stores as part of measures to limit the spread of COVID-19 had a significant negative impact on sales of home audio and cinema in the early part of 2020. However, the fact that the category could not exploit other channels, such as e-commerce, to take advantage of a captive audience with many hours of leisure time during lockdown highlighted the extent to which decline in 2020 was in part the consolidation of a more enduring trend.
Soundbars have proven to be the exception to the decline trend in home audio and cinema, with consumers continuing to purchase soundbars to compensate for the perceived poor sound quality of computers and TVs when watching streaming content. This has enabled the category to benefit from the strong performance of TVs and, in the context of the COVID-19 lockdown, to see demand bolstered by consumers’ increasing use of streaming services.
Sony remained the largest player in home audio and cinema in 2020, having looked to strengthen its position in the previous year with the launch of the new near-field speakers, SA-Z1 under the Sony Signature series.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Italy market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.