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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Norway

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Switch to digital broadcasting represents significant change

The completion of Norway’s switch from FM radio broadcasting to digital broadcasting was completed in 2017. Since then volume sales of DAB radios have fallen strongly contributing to the overall strong negative outlook for home audio and cinema.

Growth in streaming music apps boosts sales of wireless speakers

The rise of the streaming music industry and its associated apps have also changed the way Norwegians listen to music. The vast improvement in the quality of wireless speakers makes them a threat to traditional ways of listening to music.

Growing focus on quality in electronics and appliance specialist retailers

Electronics and appliance specialist retailers that specialise in the sale of home audio and cinema, such as the Soundgarden chain, believe their future is in the sale of premium positioned home audio, complemented with premium quality service. According to Soundgarden, many consumers are dissatisfied with being unable to access audio products they would prefer to buy.

COMPETITIVE LANDSCAPE

Category becomes more concentrated as many players in DAB radios exit

The completion of Norway’s switch from FM broadcasting to digital broadcasting has created a more concentrated competitive landscape as industry players in DAB radios were mainly comprised of a multitude of smaller, less well-known manufacturers and brands. With the overall decrease in volumes of DAB radios, the position and actual volume sales of these industry players has declined leaving the home audio and cinema category concentrated to established global brand names.

Highly fragmented category of vinyl players benefits from renewed interest

Vinyl players have seen a renewed and growing interest in recent years. While sales had previously reached a plateau in Norway, in 2019 they were three times higher than they were six years previously.

Samsung remains the leader, while Sony achieves growth with broad portfolio

Samsung continued to register a share decline in 2019, with the company seeking to counterbalance diminishing sales via a focus on the provision of soundbars to complement its range of televisions. As TVs are becoming larger and thinner, many consumers believe there is a need to complement these products with separate audio components.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Norway?
What are the major brands in Norway?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Norway - Category analysis

HEADLINES

PROSPECTS

Switch to digital broadcasting represents significant change

Growth in streaming music apps boosts sales of wireless speakers

Growing focus on quality in electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Category becomes more concentrated as many players in DAB radios exit

Highly fragmented category of vinyl players benefits from renewed interest

Samsung remains the leader, while Sony achieves growth with broad portfolio

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

Volume decline, although value benefits from demand for sophisticated products

Sales shift as consumers demand mobility, connectivity and flexibility

Wide range of company strategies as players strive for sales growth

Despite rapid rise of internet retailing, specialists characterise distribution

Ongoing shifts ahead as consumers demand latest technology and more connected services

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Switch to digital broadcasting represents significant change

Growth in streaming music apps boosts sales of wireless speakers

Growing focus on quality in electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Category becomes more concentrated as many players in DAB radios exit

Highly fragmented category of vinyl players benefits from renewed interest

Samsung remains the leader, while Sony achieves growth with broad portfolio

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Norway - Category analysis

HEADLINES

PROSPECTS

Switch to digital broadcasting represents significant change

Growth in streaming music apps boosts sales of wireless speakers

Growing focus on quality in electronics and appliance specialist retailers

COMPETITIVE LANDSCAPE

Category becomes more concentrated as many players in DAB radios exit

Highly fragmented category of vinyl players benefits from renewed interest

Samsung remains the leader, while Sony achieves growth with broad portfolio

CATEGORY DATA

Consumer Electronics in Norway - Industry Overview

EXECUTIVE SUMMARY

Volume decline, although value benefits from demand for sophisticated products

Sales shift as consumers demand mobility, connectivity and flexibility

Wide range of company strategies as players strive for sales growth

Despite rapid rise of internet retailing, specialists characterise distribution

Ongoing shifts ahead as consumers demand latest technology and more connected services

MARKET DATA

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