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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Ukraine

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Intense competition from wireless speakers negatively impacting sales

Rising demand for convenience and portability and a consequent increase in sales of wireless speakers continues to negatively impact home audio and cinema. Hi-Fi systems can easily be replaced with a smartphone with wireless speakers, with the portability of such devices making them more desired than speakers for many potential consumers.

Demand increasingly limited to high income users looking for high spec models

Home audio and cinema devices continue to lose popularity among consumers, with volume sales falling further in 2019. The target audience in this area is dwindling, with demand mainly being limited to consumers with high incomes who are looking for good quality sound.

Shift to higher quality fuelling unit price growth

The change in target audience towards consumers with high incomes resulted in a rise in unit prices within all home audio and cinema categories in 2019. The growing popularity of cheaper products in areas like wireless speakers which offer a much wider product range of affordable devices means that demand is increasingly limited to consumers with high disposable incomes with an interest in quality, with this trend set to continue over the forecast period.

COMPETITIVE LANDSCAPE

Yamaha consolidates leading position by targeting higher income consumers

Yamaha consolidated its leading position within home audio and cinema in 2019, increasing its retail volume share. Operating within the mid-price segment, the company has successfully adapted to the trend whereby consumers are shifting towards the higher price segment.

Mid-premium players face growing competition from high quality low-end brands

As a result of rising consumer incomes, demand within the mid and high price segment is increasing. Companies such as Yamaha Corp, Bose Corp and Harman International Industries have seen positive volume growth, against a background of declining volume sales within home audio and cinema.

Exit of some brands in response to dwindling sales

Since consumers are also demanding more quality in audio separates, Hi-Fis, home cinema and speaker systems, and speakers, brands that do not focus on specialised electronics within the subcategory are withdrawing. For example, 2019 saw the exit of both Trust and Defender, which are owned by Amiral and Trust International respectively.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Ukraine?
What are the major brands in Ukraine?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Ukraine - Category analysis

HEADLINES

PROSPECTS

Intense competition from wireless speakers negatively impacting sales

Demand increasingly limited to high income users looking for high spec models

Shift to higher quality fuelling unit price growth

COMPETITIVE LANDSCAPE

Yamaha consolidates leading position by targeting higher income consumers

Mid-premium players face growing competition from high quality low-end brands

Exit of some brands in response to dwindling sales

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Rising stability continues to boost demand for consumer electronics

Shift towards convenience and mobility impacting consumer demand

New entries and innovative product developments fuelling competition

Convenient internet retailers continue to gain distribution share

Rising disposable incomes to continue fuelling sales over forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Home Audio and Cinema in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Intense competition from wireless speakers negatively impacting sales

Demand increasingly limited to high income users looking for high spec models

Shift to higher quality fuelling unit price growth

COMPETITIVE LANDSCAPE

Yamaha consolidates leading position by targeting higher income consumers

Mid-premium players face growing competition from high quality low-end brands

Exit of some brands in response to dwindling sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Ukraine - Category analysis

HEADLINES

PROSPECTS

Intense competition from wireless speakers negatively impacting sales

Demand increasingly limited to high income users looking for high spec models

Shift to higher quality fuelling unit price growth

COMPETITIVE LANDSCAPE

Yamaha consolidates leading position by targeting higher income consumers

Mid-premium players face growing competition from high quality low-end brands

Exit of some brands in response to dwindling sales

CATEGORY DATA

Consumer Electronics in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Rising stability continues to boost demand for consumer electronics

Shift towards convenience and mobility impacting consumer demand

New entries and innovative product developments fuelling competition

Convenient internet retailers continue to gain distribution share

Rising disposable incomes to continue fuelling sales over forecast period

MARKET DATA

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