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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Chile

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Cross-category substitution impacts home audio and cinema

The improvements in the sound definition technology and prices, together with the portability and low cable dependency, of products such as wireless speakers and soundbars, have been negatively impacting the unit sales performance of hi-fi systems, which has been recording the strongest overall declines in home audio and cinema in 2019 and 2020, driving the overall fall in sales in home audio and cinema as a whole. This trend also continues to have repercussions for categories that are becoming increasingly niche, such as audio separates and high-end cable speakers.

Social distancing and retail closures negatively affects the category

For a category in which the physical contact with the product plays an important role in the Chilean customer’s decision-making process when making purchases, the closure of physical stores during the social unrest in the final quarter of 2019 and during the COVID-19 pandemic in 2020 had a negative impact on the home audio and cinema performance. However, the increasing time spent at home during the pandemic will benefit products that are able to connect to streaming services and offer an entertainment option to house-bound consumers, such as those in home cinema and speaker systems, which will continue to see positive retail volume growth in 2020.

Less is more for soundbars

Sold as standalone devices or as a bundle with relatively minimally-sized speakers and subwoofers, soundbars are on the rise within the home cinema and speaker systems product offering in Chilean sales channels. Enabling Bluetooth connectivity and integration with other types of technology, such as Android TV, this product is gaining in importance and increasingly substituting other home theatre systems, as it takes up less space, has fewer cables and offers an improving performance in terms of definition and power, simulating the effect of multiple speakers.

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Samples

Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Chile?
What are the major brands in Chile?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Chile - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cross-category substitution impacts home audio and cinema

Social distancing and retail closures negatively affects the category

Less is more for soundbars

RECOVERY AND OPPORTUNITIES

Online availability is key

Leading players moving upmarket and leaving the economy segment to Chinese and local brands

Stock planning will make a difference

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in Chile - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cross-category substitution impacts home audio and cinema

Social distancing and retail closures negatively affects the category

Less is more for soundbars

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Chile - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cross-category substitution impacts home audio and cinema

Social distancing and retail closures negatively affects the category

Less is more for soundbars

RECOVERY AND OPPORTUNITIES

Online availability is key

Leading players moving upmarket and leaving the economy segment to Chinese and local brands

Stock planning will make a difference

CATEGORY DATA

Consumer Electronics in Chile - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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