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Learn moreOct 2020
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Home audio and video saw negative growth in 2020 due to the reduced purchasing power of consumers resulting from COVID-19. People were spending more on essentials such as food and medicine, with home audio and cinema products considered non-essential luxuries.
Audio separates saw the strongest negative growth in 2020, which represented a deepening of the performance seen in 2019. The category suffered most due to cost factors, which were intensified as COVID-19 resulted in consumers shifting their spending to more practical and essential alternatives.
As home audio and video still appeal to very specific segments, consumers in this category are looking for high quality products offering the potential for a long usable life, and which bring many features, including high quality sound. To this end, Sony Maroc consolidated its leading position in this category in 2020, with a notable volume share gain.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.