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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Morocco

12 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing lifestyles are negatively impacting home audio and cinema

Home audio and cinema is likely to post lower volume sales growth over the forecast period due to many reasons. From a social perspective, Moroccan lifestyles are changing and people are increasingly relying on personal headphones to listen to music, especially with the rising prevalence of Bluetooth headphones and of multiple-device connectivity.

Digital media player docks is likely to perform greatly

Digital media player docks is set to register the highest CAGR in retail volume terms over the forecast period. The category is getting more popularity among Moroccans thanks to its availability, affordability, convenience and high-quality sound.

Affordability and convenience are the key drivers behind any purchase

Audio separates is expected to record the biggest decline in volume sales terms over the forecast period. Consumers are shifting to more practical products, especially items that are more convenient and advanced such as digital media player docks.

COMPETITIVE LANDSCAPE

Sony Maroc leads category volume sales

Sony Maroc continued leading home audio and cinema in 2018. The company has a wide product range, offering both basic and sophisticated items for different budget levels.

Samsung Morocco posts the highest share increase

Samsung Morocco recorded the biggest jump in category volume shares in 2018. This important increase in share is explained by the intensive development strategy that the company is implementing, through significant investments and clever marketing.

International players generate the most sales in the category

Home audio and cinema in Morocco is mainly driven by international players. Multinationals are better positioned to manufacture innovative products and engage in R&D.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Morocco?
What are the major brands in Morocco?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Morocco - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles are negatively impacting home audio and cinema

Digital media player docks is likely to perform greatly

Affordability and convenience are the key drivers behind any purchase

COMPETITIVE LANDSCAPE

Sony Maroc leads category volume sales

Samsung Morocco posts the highest share increase

International players generate the most sales in the category

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 2 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Audio and Cinema in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing lifestyles are negatively impacting home audio and cinema

Digital media player docks is likely to perform greatly

Affordability and convenience are the key drivers behind any purchase

COMPETITIVE LANDSCAPE

Sony Maroc leads category volume sales

Samsung Morocco posts the highest share increase

International players generate the most sales in the category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home Audio and Cinema in Morocco - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles are negatively impacting home audio and cinema

Digital media player docks is likely to perform greatly

Affordability and convenience are the key drivers behind any purchase

COMPETITIVE LANDSCAPE

Sony Maroc leads category volume sales

Samsung Morocco posts the highest share increase

International players generate the most sales in the category

CATEGORY DATA

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics maintains its growth in 2018

The emergence of expensive products supports the overall market performance

Samsung Morocco continues leading the industry

Electronics and appliance specialist retailers is the main distribution channel

A positive future is anticipated as volume growth is predicted

MARKET DATA

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