Executive Summary

Aug 2019
PROSPECTS
Lifestyle trends and smartphone penetration boost demand

Home audio and cinema saw continued positive growth in 2019, with growing sales of soundbars and wireless speakers. This was underpinned by rising purchasing power among local consumers, along with the growing trend of having wireless speakers or soundbars in the home, especially with the growing use of smartphones, high resolution LCD TVs, and the popularity of video games, etc.

Convenience boosts digital media player docks and Bluetooth headphones

Digital media player docks is another category demonstrating continued growth in 2019, which is set to continue over the forecast period. Products in the category are gaining popularity among Moroccan consumers thanks to their availability, affordability, convenience and sound quality.

Hi-Fi products remain popular outside urban centres, audio separates in decline

Hi-Fi systems and digital media player docks both saw growth in 2019, which is expected to continue over the forecast period. Many people from low income groups and in rural areas are still using such products in Morocco, finding them affordable and convenient.

COMPETITIVE LANDSCAPE
Sony leads, based on strong brand image and longstanding presence

Sony Maroc is leading player in the home audio and cinema environment in Morocco. The company benefits from its strong brand name within the country, and saw an increase in retail volume share in 2019.

Samsung’s growth in smartphones carries over into portable media players

Samsung saw a notable retail volume share gain in the home audio and cinema category in 2019, thanks to its strong showing in portable media players. The company’s products in this category saw increased popularity as its smartphones gained strength, and consumers were attracted by products from the same manufacturer, which they perceived as likely to offer greater compatibility.

International players’ financial strength ensures their dominance

International players dominate sales in this category, a position underpinned by their reputation for quality, strong brand names, and widespread presence in retail outlets. International players also have access to high levels of financial capital, allowing them to implement strong marketing and promotional campaigns.

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Home Audio and Cinema in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Audio and Cinema in Morocco?
  • What are the major brands in Morocco?
  • What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Home Audio and Cinema in Morocco - Category analysis

HEADLINES

PROSPECTS

Lifestyle trends and smartphone penetration boost demand
Convenience boosts digital media player docks and Bluetooth headphones
Hi-Fi products remain popular outside urban centres, audio separates in decline

COMPETITIVE LANDSCAPE

Sony leads, based on strong brand image and longstanding presence
Samsung’s growth in smartphones carries over into portable media players
International players’ financial strength ensures their dominance

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 2 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Smartphones’ impact felt across the market, smuggled products an issue
Consumers seek modern, innovative products, payment options increase affordability
Samsung consolidates lead, local players fail to compete
Specialist retailers remain dominant due to product range and advice, but internet retailing and hypermarkets see shares rise
International brands’ quality/cost ratio trumps price for Moroccan consumers, stifles potential for local players

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources