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Country Report

Home Audio and Cinema in

Home Audio and Cinema in Morocco

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 sees spending prioritised, to the detriment of home audio and cinema

Home audio and video saw negative growth in 2020 due to the reduced purchasing power of consumers resulting from COVID-19. People were spending more on essentials such as food and medicine, with home audio and cinema products considered non-essential luxuries.

Audio separates suffer further as economic factors bite

Audio separates saw the strongest negative growth in 2020, which represented a deepening of the performance seen in 2019. The category suffered most due to cost factors, which were intensified as COVID-19 resulted in consumers shifting their spending to more practical and essential alternatives.

Sony consolidates lead in largely static environment

As home audio and video still appeal to very specific segments, consumers in this category are looking for high quality products offering the potential for a long usable life, and which bring many features, including high quality sound. To this end, Sony Maroc consolidated its leading position in this category in 2020, with a notable volume share gain.

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Home Audio and Cinema Sample Report Home Audio and Cinema Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Audio and Cinema in Morocco?
What are the major brands in Morocco?
What is the growth rate for Home Cinema and Speaker Systems?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Home Audio and Cinema in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees spending prioritised, to the detriment of home audio and cinema

Audio separates suffer further as economic factors bite

Sony consolidates lead in largely static environment

RECOVERY AND OPPORTUNITIES

Two categories set to underpin return to positive performance

Low- and middle-income consumers represent key segments

Specialists set to remain dominant channel, but e-commerce is gaining traction

CATEGORY DATA

Table 1 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 2 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 3 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 6 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 7 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 9 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 10 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Home Audio and Cinema in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 sees spending prioritised, to the detriment of home audio and cinema

Audio separates suffer further as economic factors bite

Sony consolidates lead in largely static environment

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Audio and Cinema in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees spending prioritised, to the detriment of home audio and cinema

Audio separates suffer further as economic factors bite

Sony consolidates lead in largely static environment

RECOVERY AND OPPORTUNITIES

Two categories set to underpin return to positive performance

Low- and middle-income consumers represent key segments

Specialists set to remain dominant channel, but e-commerce is gaining traction

CATEGORY DATA

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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