Although home audio and cinema was expected to continue its sharp decline in demand in 2020, the COVID-19 pandemic managed to boost the category. Hi-fi systems and home cinema and speaker systems account for the bulk of the home audio and cinema category.
In the last few years, one of the most innovative other home audio and cinema devices that became available in Argentina was the sound tower. Sound towers are increasingly popular in Argentina, mainly among young people.
In 2018, local home audio and cinema manufacturer and distributor New San SA was the third ranked player in the category. However, the company with its four brands, Noblex, LG, Philco and Sanyo was able to take the leading place in 2019.
The home audio and cinema category is set to continue its decline over the forecast period. The main reason for this expected poor performance is the lack of portability of many of these products and therefore many consumers find the products inconvenient.
Home audio and cinema’s retail sales in volume terms was relatively strong in 2020. However, as life returns to normal as vaccinations are rolled out across the country, the category’s declining trend of the review period is expected to return thanks to the rise of streaming services in Argentina.
Home cinema and speaker systems is the second largest category, after hi-fi systems, in home audio and cinema in volume terms but its forecast CAGR continues to decline although at a slower rate than experienced during the review period. This slower decline in demand for home cinema and speaker systems is mostly due to the popularisation of the soundbar as an alternative to the traditional big and space demanding home cinema and speaker systems.
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Understand the latest market trends and future growth opportunities for the Home Audio and Cinema industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Audio and Cinema industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Audio and Cinema research and analysis database.
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