Executive Summary
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COVID-19 impact on retailing
The COVID-19 pandemic had a major impact on the Thai retailing market, with almost all channels seeing sales fall in 2020, particularly in the second quarter of the year during which the government imposed a lockdown over March-May. Store-based non-grocery retailing channels were amongst those hit hardest by the pandemic and measures imposed to limit the spread of the disease.
COVID-19 country impact
On 13 January 2020, Thailand became the first country outside of China to confirm a case of COVID-19. The first case involving local transmission of the virus was reported on 31 January.
Ongoing trend towards digital payment
While the COVID-19 crisis provided a boost to the development of cashless payment options in the Thai retailing market because of concerns about viral transmission via cash, the trend was already gaining significant momentum before the pandemic. Indeed, the introduction of new QR code payment technology formed part of the Thai Government’s efforts to support the traditional grocery retailers channel, enabling traditional stores to process payments through mobile banking apps without installing an Electronic Data Capture (EDC) machine.
Utilising technology to address issue of product testing for online consumers
Consumers’ preference for experiencing certain products first-hand before making a purchase has been a notable obstacle to the development of online sales across a number of product categories. This tends to be an issue in cases when purchases involve a significant outlay and in cases which involve a strong sensory and aesthetic component.
What next for retailing?
The Thai retailing market is expected to return to growth across channels in 2021 as the immediate threat from COVID-19 diminishes and social and economic activity returns to something like normality. However, the pandemic and measures imposed to limit the spread of the disease are likely to have a lasting influence on the market’s development.
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Overview
Why buy this report?
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
The Retailing in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Thailand?
- Who are the leading retailers in Thailand?
- How is retailing performing in Thailand?
- What is the retailing environment like in Thailand?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Thailand
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Ongoing trend towards digital payment
Utilising technology to address issue of product testing for online consumers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
11.11 or single day
Mid- and end-year sales
Black Friday
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
Convenience Stores in Thailand
KEY DATA FINDINGS
2020 IMPACT
Reduced opening hours, lower foot traffic and lack of inbound tourism adversely affect convenience stores sales
Major brands turn to vending machines to accommodate social distancing
7-Eleven dominates, but Tesco Express gains share
RECOVERY AND OPPORTUNITIES
Return to growth but recovery constrained by slow return of inbound tourists
Expanding the offer
Strengthening delivery capabilities through partnerships
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Discounters in Thailand
2020 IMPACT
Discounters channel has not established a presence in the Thai market
Hypermarkets in Thailand
KEY DATA FINDINGS
2020 IMPACT
Providing a safer environment
Working to avoid store congestion
Falling demand for non-grocery products
RECOVERY AND OPPORTUNITIES
Less promising outlook than other modern grocery retailing formats
Enduring online demand
Need to differentiate
CHANNEL DATA
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 84 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 85 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 86 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Supermarkets in Thailand
KEY DATA FINDINGS
2020 IMPACT
Supermarkets target relatively affluent consumers, while oversupply leads to promotional activity
Encouraging online purchases
Central Group maintains a strong lead
RECOVERY AND OPPORTUNITIES
Enduring demand for fresh food
Focus on essentials
Targeting strategic locations
CHANNEL DATA
Table 89 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Supermarkets GBO Company Shares: % Value 2016-2020
Table 92 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Traditional Grocery Retailers in Thailand
KEY DATA FINDINGS
2020 IMPACT
Traditional grocery retailers benefits from shift to local shopping
Adapting the offer to changed consumer demand during crisis
Government scheme boosts sales, while manufacturers play role in channel development
RECOVERY AND OPPORTUNITIES
Channel faces significant competition
Pressure to adapt to evolving demand
Opportunity to build on embedded position in communities
CHANNEL DATA
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Apparel and Footwear Specialist Retailers in Thailand
KEY DATA FINDINGS
2020 IMPACT
Apparel and footwear specialist retailers hit by shifts in demand
Focus on digital marketing
Uniqlo remains the largest player, while H&M’s expansion comes to an abrupt halt
RECOVERY AND OPPORTUNITIES
Continued competition from e-commerce increases pressure on store-based player to develop online operations
Focus on affordability to play key role in budget-conscious consumer environment
Technological development
CHANNEL DATA
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 108 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Electronics and Appliance Specialist Retailers in Thailand
KEY DATA FINDINGS
2020 IMPACT
Demand for electronic devices drives growth
Focus on domestic environment, home entertainment and home cooking
Highly fragmented category
RECOVERY AND OPPORTUNITIES
Favourable conditions for further development of electronic devices
Growing demand for health related products
Important to develop integrated multi-channel operations
CHANNEL DATA
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Health and Beauty Specialist Retailers in Thailand
KEY DATA FINDINGS
2020 IMPACT
Declining sales despite essential status
Health-awareness boosts sales of vitamins and nutrition products, but beauty specialist retailers suffers from lifestyle changes
Watsons further extends lead
RECOVERY AND OPPORTUNITIES
Discounting and online development, while face masks are likely to influence the focus of beauty specialist retailers
Constraints on recovery
Potential to target the health and wellness trend
CHANNEL DATA
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 124 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 125 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 126 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 128 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 130 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 132 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
Home and Garden Specialist Retailers in Thailand
KEY DATA FINDINGS
2020 IMPACT
Shift to telesales and e-commerce
Dohome benefits from store network beyond Bangkok
Home Pro suffers from store closures
RECOVERY AND OPPORTUNITIES
Permanent shift to working from home and demographic developments present opportunities
Provincial store network expansion
Technological advances contributing to drive towards e-commerce
CHANNEL DATA
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 134 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 136 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 137 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 138 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 140 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 142 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 144 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
Department Stores in Thailand
KEY DATA FINDINGS
2020 IMPACT
COVID-19 crisis hits department stores hard
Providing customers with a bio-secure environment and focus on online development
Central Group retains lead and maintains development strategy
RECOVERY AND OPPORTUNITIES
Economic difficulties to constrain recovery
Developing integrated multi-channel strategies
Challenges to traditional business model
CHANNEL DATA
Table 145 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 146 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 147 Department Stores GBO Company Shares: % Value 2016-2020
Table 148 Department Stores GBN Brand Shares: % Value 2017-2020
Table 149 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 150 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 152 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Variety Stores in Thailand
KEY DATA FINDINGS
2020 IMPACT
Lockdown leads to closure of stores in shopping centres
Premium prices undermine MUJI’s performance in a difficult economic environment
Daiso benefits from competitive pricing
RECOVERY AND OPPORTUNITIES
Gradual return to pre-COVID-19 levels
Partnering with online platforms
Challenging economic conditions to exert considerable influence on demand
CHANNEL DATA
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Variety Stores GBO Company Shares: % Value 2016-2020
Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Warehouse Clubs in Thailand
2020 IMPACT
Lack of presence in Thai market
Direct Selling in Thailand
KEY DATA FINDINGS
2020 IMPACT
Direct selling hit by economic difficulties and concerns about viral infection, but certain health and beauty products maintain demand
Focus on online expansion
Amway benefits from extensive salesforce and broad product offer
RECOVERY AND OPPORTUNITIES
Recovery constrained by consumer shift to e-commerce
An increased salesforce
Adapting the product offer
CHANNEL DATA
Table 161 Direct Selling by Category: Value 2015-2020
Table 162 Direct Selling by Category: % Value Growth 2015-2020
Table 163 Direct Selling GBO Company Shares: % Value 2016-2020
Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 165 Direct Selling Forecasts by Category: Value 2020-2025
Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025
Homeshopping in Thailand
KEY DATA FINDINGS
2020 IMPACT
Homeshopping particularly vulnerable to expansion of e-commerce
Shift in consumption of information and entertainment threatens TV homeshopping
RS stands out, but TV Direct remains the largest player
RECOVERY AND OPPORTUNITIES
Players working to stimulate demand, while competition intensified by new entrants
Health and wellness products remain key
Greater versatility in development of product offer
CHANNEL DATA
Table 167 Homeshopping by Category: Value 2015-2020
Table 168 Homeshopping by Category: % Value Growth 2015-2020
Table 169 Homeshopping GBO Company Shares: % Value 2016-2020
Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 171 Homeshopping Forecasts by Category: Value 2020-2025
Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025
Vending in Thailand
KEY DATA FINDINGS
2020 IMPACT
Marked fall in sales
Cashless technology
COVID-19 restrictions undermine demand in leader’s key strategic locations
RECOVERY AND OPPORTUNITIES
Convenience stores’ use of vending machines presents opportunities
Diversification of the product offer
Acceleration of development of cashless payment
CHANNEL DATA
Table 173 Vending by Category: Value 2015-2020
Table 174 Vending by Category: % Value Growth 2015-2020
Table 175 Vending GBO Company Shares: % Value 2016-2020
Table 176 Vending GBN Brand Shares: % Value 2017-2020
Table 177 Vending Forecasts by Category: Value 2020-2025
Table 178 Vending Forecasts by Category: % Value Growth 2020-2025
E-Commerce in Thailand
KEY DATA FINDINGS
2020 IMPACT
Channel sees dynamic growth during the COVID-19 crisis
Pricing a key factor in generating demand, while online food for home delivery boosts familiarity with online transactions
Lazada and Shopee see strong sales during shopping festivals
RECOVERY AND OPPORTUNITIES
Convenience to play strong role in channel’s further expansion
Foreign players key to growth
New brands to join e-marketplaces
CHANNEL DATA
Table 179 E-Commerce by Channel and Category: Value 2015-2020
Table 180 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 181 E-Commerce GBO Company Shares: % Value 2016-2020
Table 182 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 183 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 184 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
Mobile E-Commerce in Thailand
KEY DATA FINDINGS
2020 IMPACT
Smartphone penetration enables mobile e-commerce to take advantage of opportunities during pandemic
Free internet boosts mobile e-commerce during crisis
Mobile app development
RECOVERY AND OPPORTUNITIES
Strong growth ahead
Social media has important role to play
Lazada keen to expand its mobile user base
CHANNEL DATA
Table 185 Mobile E-Commerce: Value 2015-2020
Table 186 Mobile E-Commerce: % Value Growth 2015-2020
Table 187 Mobile E-Commerce Forecasts: Value 2020-2025
Table 188 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
Food and Drink E-Commerce in Thailand
KEY DATA FINDINGS
2020 IMPACT
Crisis accelerates development of food and drink e-commerce
Hypermarkets players work to boost online sales
Retailers and manufacturers partner with online players to ensure rapid response
RECOVERY AND OPPORTUNITIES
Strong platform for further growth
E-marketplaces to support growth through promotional activity
Expansion of cross-channel platforms
CHANNEL DATA
Table 189 Food and Drink E-Commerce: Value 2015-2020
Table 190 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 191 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025