Retailing in Thailand

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Thailand?
  • Which are the leading retailers in Retailing in Thailand?
  • How are products distributed in Retailing in Thailand?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Thailand?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Thailand

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Restrictions on movement drive surge in e-commerce
Tesco exits Thailand after almost a quarter of a century
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
11.11 or single day Mid- and end-year sales Black Friday Back to School
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail current value sales continue to fall during 2021, as pandemic limits opening hours
Convenience stores adapt to COVID-19 by installing more vending machines
7-Eleven widens its offer to include banking and in-store dining

PROSPECTS AND OPPORTUNITIES

Retail current value sales will not exceed their pre-pandemic peak until 2025
Convenience stores will continue to expand their offer
Convenience stores will increasingly work with online delivery apps

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Thailand

2021 DEVELOPMENTS

Hypermarkets in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Value sales have plunged by more than a quarter since the onset of the pandemic
Hypermarkets ramp up online presence
Demand for non-grocery items particularly weak

PROSPECTS AND OPPORTUNITIES

Recovery from COVID-19 sales slump will take several years
Competitive pressure from e-commerce will intensify
Hypermarkets will seek to become destination stores

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Amid a reduction in opening hours due to pandemic restrictions, supermarket current value sales continue to decline
Supermarkets reduce delivery charges in an effort to entice consumers online
Second-placed Talad Lotus changes hands and is renamed Lotus’s

PROSPECTS AND OPPORTUNITIES

Post-pandemic recovery will be sluggish
Fresh food will be a key growth driver
Promotional offers and discounting will become more aggressive

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Supermarkets GBO Company Shares: % Value 2017-2021 Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Current value sales plunge by fifth amid tighter pandemic restrictions
Traditional grocery retailers stock more ready meals and frozen foods, as consumers seek to shop closer to home
Government co-payment scheme helps to support demand

PROSPECTS AND OPPORTUNITIES

Supermarkets and convenience store expansion will continue to put pressure on traditional grocery retailers
Online competition will intensify
Traditional grocery retailers will seek to widen their offer

CHANNEL DATA

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic devastates demand, leading to widespread store closures, with tourist areas particularly hard hit
Pandemic leads to an increased emphasis on digital marketing
Luxury brands particularly hard hit by the pandemic

PROSPECTS AND OPPORTUNITIES

Tourism revival will aid recovery in demand
Apparel and footwear specialists will pivot towards an omnichannel model
Marketing will also shift online

CHANNEL DATA

Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdown drives double-digit decline in retail current value sales
Lockdown boots demand for computers, TVs and small cooking appliances
IT City benefits from its focus on computers and gaming

PROSPECTS AND OPPORTUNITIES

Stimulus efforts will support a rebound in demand, but e-commerce expansion will put downward pressure on physical store sales
Digital devices will play an ever-more important role in Thai lifestyles
Heightened interest in health and wellness will impact demand for consumer electronics

CHANNEL DATA

Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Drugstores/parapharmacies and chemists/pharmacies fare much better than other health beauty specialist retailers
Leader Watson invests in new technology to improve the customer experience
New Boots app provides consumers with access to online consultations

PROSPECTS AND OPPORTUNITIES

Economic recovery, the normalisation of daily life and revival in tourism will drive recovery
Watsons and Boots will continue to invest in e-commerce, but the shift online will be gradual
Health and wellness trend will outlast the pandemic

CHANNEL DATA

Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

A stabilising economy helps to support modest rebound in demand
Pandemic restrictions lead players to turn to homeshopping and e-commerce
Unmatched store network makes leader Home Pro more accessible to consumers than most of its rivals

PROSPECTS AND OPPORTUNITIES

Private label set to grow in importance
Increased investment in housing and shrinking household size will boost demand
Consumers will become more comfortable buying online

CHANNEL DATA

Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdowns, reduced opening hours and economic shock of pandemic hit department stores particularly hard
Department stores seek to assuage consumer concerns regarding COVID-19 contagion
Leader Central Retail Corp seek to compensate for pandemic disruption by driving e-commerce growth

PROSPECTS AND OPPORTUNITIES

Post-pandemic recovery will be sluggish, as many consumers continue to focus on necessities
Struggling to compete on price, department stores will continue to lose value share to specialists
With e-commerce here to stay, department stores will adopt a more omnichannel approach

CHANNEL DATA

Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 146 Department Stores GBO Company Shares: % Value 2017-2021 Table 147 Department Stores GBN Brand Shares: % Value 2018-2021 Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Variety store sales have halved since the onset of the pandemic
Fixed-price strategy drove Daiso’s growth pre-pandemic
Premium pricing leaves MUJI particularly vulnerable to pandemic economic shock

PROSPECTS AND OPPORTUNITIES

On-going expansion of e-commerce will weigh on recovery in variety store value sales
Variety stores will pivot towards omnichannel retail
Popularity of Japanese culture among younger consumers could drive revival in MUJI’s value share

CHANNEL DATA

Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Variety Stores GBO Company Shares: % Value 2017-2021 Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Thailand

2021 DEVELOPMENTS

Direct Selling in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Value sales continue to decline, as many consumers focus on essentials
Leader Amway pivots towards e-commerce but also increases its number of selling partners
Mistine shifts 20% of its value sales online

PROSPECTS AND OPPORTUNITIES

E-commerce will continue to cannibalise direct selling
New product development will focus on health and wellness
Elevated unemployment rate will lead to more Thais to become sales agents

CHANNEL DATA

Table 160 Direct Selling by Category: Value 2016-2021 Table 161 Direct Selling by Category: % Value Growth 2016-2021 Table 162 Direct Selling GBO Company Shares: % Value 2017-2021 Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 164 Direct Selling Forecasts by Category: Value 2021-2026 Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight decline in retail value sales, as pandemic economic shock is largely offset by the positive effect of increased screen time
Homeshopping mainly targets older consumers with health-related products
Investment in outbound sales staff helps RS narrows the gap to leader TV Direct

PROSPECTS AND OPPORTUNITIES

More retailers will utilise homeshopping as they pivot towards an omnichannel strategy
As they seek to attract younger consumers, homeshopping players will pay more attention to social media
Health and wellness offerings will be a key growth driver

CHANNEL DATA

Table 166 Homeshopping by Category: Value 2016-2021 Table 167 Homeshopping by Category: % Value Growth 2016-2021 Table 168 Homeshopping GBO Company Shares: % Value 2017-2021 Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 170 Homeshopping Forecasts by Category: Value 2021-2026 Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lockdowns result in significantly reduced footfall at key locations for vending machines
Leader Saha Pathanapibul loses value share due to its focus on train stations and roadside areas
Vending Plus benefits from its focus on such products as facemasks and smartphone chargers

PROSPECTS AND OPPORTUNITIES

Demand will recover as daily life normalises
Convenience stores set to install more vending machines
Contactless payment will increasingly become the norm

CHANNEL DATA

Table 172 Vending by Category: Value 2016-2021 Table 173 Vending by Category: % Value Growth 2016-2021 Table 174 Vending GBO Company Shares: % Value 2017-2021 Table 175 Vending GBN Brand Shares: % Value 2018-2021 Table 176 Vending Forecasts by Category: Value 2021-2026 Table 177 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Restrictions on movement and fear of contagion fire rapid expansion in online sales
Fear of contagion drives grocery shopping online
With more retail chains now offering online shopping, the competitive landscape is fragmenting

PROSPECTS AND OPPORTUNITIES

As local consumers become ever more comfortable shopping online, e-commerce retail current value sales will more than double by 2026
Supply chain improvements will make deliveries faster and cheaper
Foreign players like Lazada will continue to lead

CHANNEL DATA

Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile e-commerce now accounts for more than half of e-commerce (goods) retail value sales
The proliferation of shopping apps and digital wallets encourages more Thais to use their smartphones to shop online
Digital wallets facilitate online shopping among the unbanked

PROSPECTS AND OPPORTUNITIES

Increased smartphone penetration will underpin rapid growth
Less time spent at home will make consumers more likely to use their smartphone for online shopping
Social media apps will remain an important driver of mobile e-commerce growth

CHANNEL DATA

Table 184 Mobile E-Commerce (Goods): Value 2016-2021 Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Thailand

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic normalises online purchases of food and drink for more consumers
Delivery of online food and drink orders is getter faster
More retailers and manufacturers work with third party marketplaces

PROSPECTS AND OPPORTUNITIES

Convenience, competitive pricing and wide product offer will be key growth drivers
Hybrid working arrangements will boost online grocery shopping
Third-party marketplaces will remain key to growth

CHANNEL DATA

Table 188 Food and Drink E-Commerce: Value 2016-2021 Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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