In 2023, Uganda's staple food landscape has witnessed shifts as consumers favour smaller pack sizes, aligning with cost-conscious preferences. Retailers respond by importing compact versions of multinational brands, catering to the demand for affordability.
In 2023, staple foods in Uganda has undergone notable shifts in consumer preferences, influenced by various factors. One significant trend is the preference for smaller pack sizes, which continues to appeal to economising locals.
Consumers in Uganda typically consume three main meals a day, with these consisting of breakfast, lunch and supper. Snacking is becoming more common, with this linked to rising disposable income levels and busier lifestyles, particularly in urban areas.
Uganda has a very young population, with a median age of just 17-years-old in 2023, with consumers aged 0-14 years accounting for 46% of the population. This demographic make-up benefits sales of packaged food, with schoolchildren often enthusiastic about eating snacks and fast food.
Small local grocers accounts for the largest share of distribution of staple foods, with independent small grocers and kiosks being popular. This reflects traditional shopping preferences but also a lack of modern grocery retailers in rural areas, where the majority live.
High inflation rates are expected to impact household budgets and spending on food, at least in the short term. Nonetheless, an uptick in economic activity and a return to busier lifestyles outside the home should help to drive demand for some staple foods.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See All of Our DefinitionsThis report originates from Passport, our Staple Foods research and analysis database.
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