Booking in Australia demonstrates significant growth in 2026, a pace that not only exceeds real GDP growth but also reflects a rapid shift in consumer behaviour towards digital and AI-driven experiences. The attractiveness of booking is underpinned by sustained expansion in both the addressable traveller base and consumer expenditure, with ongoing innovation in digital tools, personalisation, and bundled solutions driving higher average transaction values and increasing direct engagement. Success in this environment requires brands to prioritise mobile-first strategies, invest in conversational AI, and offer differentiated value through loyalty rewards, localisation, and seamless integration of booking, payment, and ancillary services to respond to increasingly segmented and price-sensitive demand, while adapting quickly to external volatility and emerging traveller preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Booking industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Booking in Australia?
- Which are the leading companies in Booking in Australia?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Booking value grows as travel spend captures a rising share of discretionary expenditure
Online booking accelerates as digital channels dominate
Accommodation providers deploy AI and dynamic pricing to reclaim direct bookings and margin control
Chart 1 Booking Sales: Value 2021-2031
Chart 2 Booking Sales by Category: Value 2026
Direct suppliers to leverage AI and mobile-first experiences to capture premium travellers
Booking online to outpace offline channels as platforms personalise and bundle offerings
Chart 1 Forecast Booking Sales: Value 2021-2031
Chart 2 Forecast Booking Sales by Category: Value 2026-2031
Trip.com and airbnb capture new demand as global leaders defend share
Webjet and Accor accelerate conversational AI to reshape discovery and conversion
Chart 1 Travel Intermediaries GBO Company Shares: % Value 2021-2026
Sustainable materials and modular construction reshape room design
Smart room technology elevates the guest experience through connected features
Wellness-focused and flexible layouts drive the next generation of accommodation products
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Booking
- Booking Offline
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- Mobile Travel
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- Leisure Air Travel Online via Direct
- Leisure Air Travel Online via Intermediaries
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- Leisure Air Travel Offline via Direct
- Leisure Air Travel Offline via Intermediaries
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- Leisure Car Rental Online via Direct
- Leisure Car Rental Online via Intermediaries
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- Leisure Car Rental Offline via Direct
- Leisure Car Rental Offline via Intermediaries
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- Leisure Cruise Online via Direct
- Leisure Cruise Online via Intermediaries
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- Leisure Cruise Offline via Direct
- Leisure Cruise Offline via Intermediaries
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- Leisure Experiences and Attractions Online via Direct
- Leisure Experiences and Attractions Online via Intermediaries
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- Leisure Experiences and Attractions Offline via Direct
- Leisure Experiences and Attractions Offline via Intermediaries
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- Leisure Lodging (Source) Online via Direct
- Leisure Lodging (Source) Online via Intermediaries
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- Leisure Lodging (Source) Offline via Direct
- Leisure Lodging (Source) Offline via Intermediaries
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- Leisure Packages Online via Intermediaries
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- Leisure Packages Offline via Intermediaries
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- Leisure Surface Travel Online via Direct
- Leisure Surface Travel Online via Intermediaries
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- Leisure Surface Travel Offline via Direct
- Leisure Surface Travel Offline via Intermediaries
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- Leisure Other Travel Products Online via Direct
- Leisure Other Travel Products Online via Intermediaries
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- Leisure Other Travel Products Offline via Direct
- Leisure Other Travel Products Offline via Intermediaries
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- Business Air Travel Online via Direct
- Business Air Travel Online via Intermediaries
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- Business Air Travel Offline via Direct
- Business Air Travel Offline via Intermediaries
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- Business Car Rental Online via Direct
- Business Car Rental Online via Intermediaries
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- Business Car Rental Offline via Direct
- Business Car Rental Offline via Intermediaries
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- Business Lodging Online via Direct
- Business Lodging Online via Intermediaries
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- Business Lodging Offline via Direct
- Business Lodging Offline via Intermediaries
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- Business Other Online via Direct
- Business Other Online via Intermediaries
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- Business Other Offline via Direct
- Business Other Offline via Intermediaries
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- Travel Intermediaries Online
- Travel Intermediaries Offline
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- Direct Suppliers Online
- Direct Suppliers Offline
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Booking research and analysis database.
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