Booking in India achieves significant value growth in 2026, supported by favourable economic conditions, rising consumer expenditure and continued demand for travel planning and purchasing. Social commerce and creator-led discovery are increasingly influencing booking behaviour, particularly among younger travellers, while AI-powered recommendations, multilingual functionality and automated post-booking support are helping to create more seamless customer experiences. At the same time, travel intermediaries continue to play an important role in connecting travellers with suppliers, supported by ongoing investment in technology, personalisation and customer engagement. Traveller preferences are also shifting towards more intentional and experience-led journeys, with an increasing demand for personalised recommendations, curated itineraries and all-inclusive packages. Looking ahead, connected-trip booking, AI-driven discovery and integrated travel ecosystems are expected to shape future growth, with intermediaries that successfully combine personalisation, convenience and seamless digital experiences likely to be best positioned to capture evolving demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Booking industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Booking in India?
- Which are the leading companies in Booking in India?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
AI-native booking reshapes travel planning and purchase journeys
Social commerce reshapes travel discovery and booking behaviour
Experience-led travel strengthens demand for self-planned journeys
Chart 1 Booking Sales: Value 2021-2031
Chart 2 Booking Sales by Category: Value 2026
Multi-modal booking is set to become the default travel experience
Travel discovery is poised to shift from search to AI and social platforms
Connected travel ecosystems are expected to strengthen customer retention
Chart 1 Forecast Booking Sales: Value 2021-2031
Chart 2 Forecast Booking Sales by Category: Value 2026-2031
IRCTC and MakeMyTrip maintain their positions as technology investment drives competition
AI, loyalty and platform integration reinforce competitive positioning
Chart 1 Travel Intermediaries GBO Company Shares: % Value 2021-2026
AI, creator ecosystems and personalisation drive booking innovation
Creator Circle and Creators Club integrate inspiration with booking
More personalised and integrated booking journeys strengthen competitive positioning
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Booking
- Booking Offline
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- Mobile Travel
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- Leisure Air Travel Online via Direct
- Leisure Air Travel Online via Intermediaries
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- Leisure Air Travel Offline via Direct
- Leisure Air Travel Offline via Intermediaries
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- Leisure Car Rental Online via Direct
- Leisure Car Rental Online via Intermediaries
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- Leisure Car Rental Offline via Direct
- Leisure Car Rental Offline via Intermediaries
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- Leisure Cruise Online via Direct
- Leisure Cruise Online via Intermediaries
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- Leisure Cruise Offline via Direct
- Leisure Cruise Offline via Intermediaries
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- Leisure Experiences and Attractions Online via Direct
- Leisure Experiences and Attractions Online via Intermediaries
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- Leisure Experiences and Attractions Offline via Direct
- Leisure Experiences and Attractions Offline via Intermediaries
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- Leisure Lodging (Source) Online via Direct
- Leisure Lodging (Source) Online via Intermediaries
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- Leisure Lodging (Source) Offline via Direct
- Leisure Lodging (Source) Offline via Intermediaries
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- Leisure Packages Online via Intermediaries
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- Leisure Packages Offline via Intermediaries
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- Leisure Surface Travel Online via Direct
- Leisure Surface Travel Online via Intermediaries
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- Leisure Surface Travel Offline via Direct
- Leisure Surface Travel Offline via Intermediaries
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- Leisure Other Travel Products Online via Direct
- Leisure Other Travel Products Online via Intermediaries
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- Leisure Other Travel Products Offline via Direct
- Leisure Other Travel Products Offline via Intermediaries
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- Business Air Travel Online via Direct
- Business Air Travel Online via Intermediaries
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- Business Air Travel Offline via Direct
- Business Air Travel Offline via Intermediaries
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- Business Car Rental Online via Direct
- Business Car Rental Online via Intermediaries
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- Business Car Rental Offline via Direct
- Business Car Rental Offline via Intermediaries
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- Business Lodging Online via Direct
- Business Lodging Online via Intermediaries
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- Business Lodging Offline via Direct
- Business Lodging Offline via Intermediaries
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- Business Other Online via Direct
- Business Other Online via Intermediaries
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- Business Other Offline via Direct
- Business Other Offline via Intermediaries
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- Travel Intermediaries Online
- Travel Intermediaries Offline
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- Direct Suppliers Online
- Direct Suppliers Offline
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Booking research and analysis database.
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