In India, a large part of the rural population is unfamiliar with online bookings, which acts as both a hindrance and an opportunity for online travel intermediaries over the forecast period. In an attempt to attract consumers with low digital literacy, online intermediaries need to invest in communication campaigns and educate them on the easy steps through which bookings can be made via mobile apps and websites.
Digital payments in India are witnessing rapid growth, supported by growing penetration in tier 3 and beyond cities for UPI (Unified Payments Interface) payments. In India, as per the Minister of State for Electronics and IT, digital payments witnessed significant growth from INR10 billion in 2016-2017 to over INR55 billion in 2020-2021.
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Understand the latest market trends and future growth opportunities for the Booking industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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