As COVID-19 is increasingly being treated as endemic by many countries, the demand for cross-border travel is likely to further rise over the forecast period. However, even with an easing of restrictions, there is potential for new variants to emerge which can spread more easily.
Prior to the pandemic, the main focus of travel intermediaries was to arrange group package tours. However, post-pandemic, outbound travellers from South Korea increasingly prefer smaller groups or individual travel rather than joining a larger group tour due to safety concerns.
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Understand the latest market trends and future growth opportunities for the Booking industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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